This post was most recently updated on June 24th, 2021
Is it hard for you to decipher which Search Engine Optimization (SEO) strategies are important for your business? Are you confused because of so many SEO strategies available, you don’t know which are the best? There is so much information available, but does it help you or confuse you all the more? We are here to make your task simple. In this blog, we provide you with 5 SEO tips to market your business online. Let’s get started!
It is essential to pick the right keywords. Keywords help your business land for a query when a user searches it on the search engine. Right keywords help you appear for the right results. You can take the help of keyword research tools, such as Ahrefs is helpful in finding the right keywords. SEO keywords can be simple words, or they can be phrases. It’s important to dedicate time to keyword research and then use keywords in the content (web page, blog, images, case studies, etc.). Keyword-optimized content helps search engines to find you for a particular user query.
Analyze the stuff that makes your site slow
Do you like to stay on a website that is slow? Neither do your users. A slow website is frustrating, and users ultimately leave the site without buying anything. Get rid of anything that makes your page slow. 7% loss in conversions occurs with just a one-second delay in page load time. Users don’t trust a site that is slow. Slow sites are one of the major contributors to bounce rates. Bounce rate is users come to your site but leaves quickly.
Backlinks are a great way to improve your site’s ranking. Backlinks should be from credible sites; they boost the credibility of your site. When Google sees that a trustworthy site is linking to you, it trusts your site as well. How can you earn backlinks? For backlinks, you have to curate content. And when you curate content, write for humans, not for the search engines. Make your content interesting and readable.
Quality content is the trick here; content that provides useful information to users and keeps them interested in reading the piece. Useful content linked to credible blogs will help you immensely. You can create different types of content, such as blogs, videos, infographics, case studies, etc.
Relevant Meta descriptions for each Page
Never neglect the power of well-crafted meta descriptions. A meta description is a snippet that people see when the search engine serves your page to users. Remember, search engines don’t appreciate duplicate content, even if it’s meta descriptions.
Please don’t have the same meta description for a page about on-demand apps and another page about email marketing. Your meta description should communicate what the page is all about.
Readable URL Structure
Your URL structure should be easily readable by search engines. If you can’t read your URL, chances are search engines wouldn’t be able to read it. For example, a URL https://www.cerebruminfotech.com/online-ordering-system is readable than https://www.cerebruminfotech.com/89827. The second URL doesn’t tell users what the page is about. Hence, one should stay away from using these types of URLs.
You need to guide the search engines; they are not humans. Words like a, an, the, but, or in are stop words and should be avoided in a URL. Make sure that you use hyphens in URLs as Google won’t be able to read underscores. Also, refrain from using capital letters in URLs as URLs are case-sensitive.
Bonus Tip: Use Analytics Tool
When you are clear about your SEO goals, you need to track results. It is important to keep an eye on what’s working and what’s not working. Google Analytics, Google Search Console, Crazy Egg, etc., are tools that help you track user activities on your site.
SEO is important, and it shouldn’t be given a back seat. If you want your business to do well, you have to make the audience aware of your brand, and SEO is your ally in doing so. Small changes in your SEO strategies can produce big results. Use these simple yet effective search engine optimization strategies, and see how greatly they benefit you. SEO.
Author Bio: Divya Thakur, CMO at Cerebrum Infotech. She has a background in digital marketing for high-tech companies with a focus on delivering a superior brand experience. In her current position, she describes herself as a chief marketer and focuses her talents on creating value for customers through content development, social strategy, thought leadership, and more. She truly is an inspiring marketer who woos audiences with her digital marketing smarts.