Mobile apps have become a highly lucrative opportunity for startups that want to dominate the digital world. If you want to develop an app, there is no better time than now. However, directly jumping on this bandwagon without preparation is not a good idea. You have to be absolutely clear about the category of app you want to develop and how it will benefit your business.
That’s why WDI presents you with our market predictions on the top 5 app categories that are going to boom in 2024. By investing in these app categories and implementing the right marketing strategy, you secure your success as a mobile app startup.
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Health & Fitness Apps
People have started to take their bodies seriously during the post-pandemic era. Home workouts were especially on trend due to a lack of access to gym equipment. This led to an increase in the popularity of fitness apps that provide customized home workouts to people. With the rise of wearables like fitness bands, smartwatches, and the newly launched rings, health & fitness apps are poised to evolve in 2024.
Psst! Keep an eye out for telehealth apps.
eCommerce
Every other brand wants to develop an online presence and get their products to as many people as possible. While websites can get this done to some extent, nothing beats the convenience offered by eCommerce apps. They are the preferred choice of smartphone users to purchase anything. If your startup deals with products, eCommerce app development should be the first thing on your mind.
The best part? eCommerce apps are evergreen. There is no better time than now to create an easy pathway for your customers to access your products.
Edutech Apps
While offline learning has its compelling advantages, the potential provided by online education is simply unparalleled. The major advantage it offers over traditional forms of learning is access to global sources of knowledge. This is why Edutech app development is a great opportunity for startups that deal with this niche.
Considering the rise in AI-based tutors and classrooms, Edutech apps are going to be the next big thing in 2024.
Fintech Apps
People just love to manage their finances on their smartphones simply because it’s highly convenient. Fintech apps have made it easy for users to make payments, invest in stocks, manage their bank accounts, and a lot more directly on their smartphones. With 2024 coming up and people adopting cashless lifestyles, we can expect these apps to increase in popularity.
AR & VR Apps
Recently, Apple announced its Vision Pro, paving the way for AR/VR-based apps. Trust us: VR headsets are going to be the norm in this decade, and 2024 is going to mark the beginning of this trend. With AR/VR, normal activities like shopping, recreation, and more are going to witness a revolution. Imagine getting a hands-on experience with any product without leaving your home; that’s what AR/VR apps are going to achieve.
Instant Delivery Apps
A major drawback of online shopping apps and portals is their long delivery times. People who wanted to grab something instantly had to resort to offline shopping. To solve this, instant delivery apps provide deliveries within minutes. This niche has witnessed a surge in 2023 and will continue to grow in 2024.
People are now able to order iPhones within 10 minutes using instant delivery apps. This category poses a lot of potential that you can tap into.
Grocery Apps
This was a very niche category just a few years ago. But today, more people prefer to order groceries online due to its convenience and time savings. This is due to big giants like Amazon and Walmart providing grocery deliveries. If you’ve got a large grocery store chain, developing a grocery app is going to be extremely profitable.
With grocery apps, people save the inconvenience of having to visit the market all the time. They can easily order groceries while at work or when traveling back home and have them delivered before they reach home.
Pet Apps
There’s no underplaying the obsession Americans have with their pets. While pet apps are a niche category, the audience is willing to spend a lot of money. With a pet app, you can provide grooming, dog walking, pet food, pet apparel, pet gifts, pet insurance, healthcare advice, and a lot more. People are very concerned nowadays about anything related to their pets, so much so that they celebrate their birthdays and give them gifts.
Pet apps are excellent for tapping into the potential this category has.
Get Your App Developed
If you want to develop any of the above-mentioned app types, WDI is right here with the technologies and mobile app developers. For over two decades, we have helped hundreds of startups digitize their businesses with our tech solutions. We implement the right mobile app development strategies to ensure that our apps stand out in the market.
Talk to WDI’s developers today to learn how we can add spark to your app.
