Technologies play a vital role in executing a perfect event; just like any other field, it involves the use of the latest technology tools and gadgets that make event production easier than traditional methods of event production. But the main challenge here for event production companies is the ever-evolving trends of technology and keeping it up with the latest and greatest equipment and technologies.
Here in this blog, we will be covering some of the trending technological trends in the event production realm and answer a few questions about how event organizers benefit from cutting-edge technologies in the modern world.
Here are the top event technology trends in 2023:
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The rise of hybrid events continues to be the latest trend in the present year. Event organizers leverage the use of the latest technologies to provide an immersive and interactive experience to the attendees by blending in-person and virtual event experiences. Hybrid events may include 3D environments to provide a real-life experience to the audience.
AI & Automation
AI-powered chatbots and task automation can ease the burden of an event organizer. It can provide quick and customized information to any question of the attendees. AI chatbot algorithms help the organizer gather data about common queries of the audience and try to optimize the event planning for future events.
AI can revolutionize event planning by automating repetitive tasks, optimizing resource allocation, and providing personalized recommendations for attendees. The latest advancements in event registration and ticketing platforms include AI-powered chatbots for instant customer support and facial recognition for seamless check-ins.
Event organizers can leverage social media integration to amplify event promotion, foster audience interaction, and gain real-time feedback. Emerging trends in event mobile apps involve AI-based chat assistants, interactive maps, and personalized schedules, enhancing the attendee experience by providing personalized recommendations, navigation assistance, and real-time updates. These innovations collectively redefine event planning, streamline logistics, and create immersive experiences for attendees, resulting in memorable and successful events.
Nikita Sherbina | Co-Founder & CEO at AIScreen
Augmented and Virtual Reality
AR and VR technologies continue to mark their advantages in the event’s production. Attendees can use AR to get additional information about the event and experience the objects in real time. VR can take attendees into a virtual environment just by wearing a VR headset and experience the event space or other simulations of the product or the app.
Wearable techs such as interpretation headphones, and AR and VR headsets are the latest gadgets that are making a difference in the event production realm. Interpretation headphones are commonly used in international events since attendees come from different lingual backgrounds. And it makes it easy for them to understand the content or speech presented in the event space.
1. In what ways can artificial intelligence (AI) be leveraged to improve event planning and logistics?
- Data insights
AI can provide a large amount of data and insights that help improve event planning and logistics. It can analyze past insights, and attendees’ feedback, and identify trends for decision-making.
AI for event planning can assist in personalizing the event experience for the audience. It can analyze audience profiles and preferences and suggest sessions, training, workshops, or networking opportunities experience according to the interest of the audience.
- Intelligent scheduling
The hurdle of managing and scheduling multiple sessions in an event is solved by the intelligent scheduling of AI. It makes schedules according to the availability of equipment, audience preference, and venue capacity.
- Risk management & security
AI can take care of security and risk management of the event. It can monitor all the security cameras and sensors and trigger warnings in case of any breach of the event premises.
2. What are the latest advancements in event registration and ticketing platforms?
- Mobile Ticketing:
Mobile ticketing has become an increasingly popular mode of booking event tickets, also allowing attendees to easily access and display their tickets on smartphones. Digital tickets eliminate the need for traditional paper tickets and provide a seamless check-in experience.
- Self-Service Check-In:
Self-service kiosks and check-in solutions at the event entrance have become more prevalent, enabling attendees to check in themselves quickly and efficiently. These solutions often utilize barcode or QR code scanning for fast and accurate registration.
- NFC and RFID Technology:
Near Field Communication (NFC) and Radio Frequency Identification (RFID) technologies are being integrated into entry passes, event registration, and ticketing platforms. It provides touchless entry and opportunities for additional functionalities like cashless payments, and access control.
3. How can event organizers use social media integration to enhance event promotion and audience engagement?
Event registration and ticketing platforms are increasingly integrating with Customer Relationship Management (CRM) systems and marketing automation tools. This integration allows event organizers to manage attendee data more effectively, personalize marketing communications, and gain deeper insights into attendee behavior.
Stefan Deeran Co-Founder, COO at Vendelux
4. What are the emerging trends in event mobile apps, and how do they enhance the attendee experience?
Event mobile apps are increasingly focusing on personalization to cater to individual attendee preferences. They offer personalized recommendations for sessions, workshops, and networking opportunities based on attendee interests. Customizable agendas, reminders, and push notifications ensure attendees receive relevant information and updates.
Attendees can join the session of their interest or request on-demand content. It helps enhance the attendees’ experience with your event. Event mobile apps are now able to conduct live QA sessions and Polls to get the attendee’s feedback and make an interactive and personalized event for the audience.
Corporate Magic has experienced a surge in customer demand for personalization via event mobile apps. These apps, notably from successful partners like Swoogo, offer more than expected – they enable fully customized experiences. Such apps act as personal event guides, letting users create interest-based schedules, recommending appropriate sessions and exhibitors, and facilitating networking with like-minded professionals. This evolution in event apps is transforming attendee engagement, providing convenience, empowering participants, and ensuring lasting impact.
Jeff Kirk, Chief Operating Officer at Corporate Magic