A pitch deck, investors deck, or start-up deck is a visual presentation that summarises your business to potential investors. It’s different from a business plan because the latter is detailed information for the venture. In contrast, the pitch deck is a short demonstration highlighting the important things investors must know to spark their interest in your business idea.
This presentation does not aim to secure an investment; rather, its goal is to get the attention of the investors and make them want to know more about the business. Of course, it would be great if they instantly want to invest after seeing your pitch deck. But in most cases, if you successfully capture their interest, you will proceed with presenting them with a detailed business plan. Here are tips for creating a pitch deck.
Table of Contents
Keep it short and simple
Remember, these investors are busy, so keep your presentation short and simple but concise and honest. You don’t want it to be too long that it would bore them, but you also don’t want to skip important areas. Apart from this, you can take help from top pitch deck consultants.
Ensure it’s presentable
You want to make a good first impression, and having a well-designed presentation is part of it. It shows your professionalism and that you are serious about it. Imagine presenting something that is not organised or well-made. It will reflect your image. Investors might think you are not prepared or did not think much about it. Experienced pitch deck designers can help ensure that your presentation impresses your audience. Work closely with your designer to get the style you want. It should coincide with the message you wish to deliver. Also, ensure that the texts are readable and not overpowered by the background colour or design. Investors must still be able to read the words to follow your presentation.
Be clear with your message
The success of your presentation greatly depends if your message reaches your audience. While there are various points you will discuss with the investors, they want to know the problem that you want to solve and your solution. If they see a need and value for the product or service you are proposing, they will want to know more about it, and who knows, they might go on board with the funding.
Use numbers
Utilise data and show your numbers to demonstrate how profitable your business is. If you have already started the business, show your progress. If you haven’t started yet, show your potential through the demographics and other data you found in your research. Examples are market size, target customers, saturation, and price compared to similar products or services.
Touch on their emotions
Investors rely on numbers and data when deciding on their funding. But they’re still human, and touching their emotions could help shift the decision in your favour. Showing your passion for the business and incorporating touching stories related to the pitch could work to your advantage.
Go through your pitch deck to ensure you’re satisfied with the content and design. Practise your presentation, too, so you will be more confident when meeting the investors.
Image: https://pixabay.com/vectors/training-course-business-session-5822607/
