Link building is one of the best ways to improve the overall ranking of a webpage or website on the Web. However, attracting traffic and engagement through web3 link building might require some effort for the best results.
In today’s world, where businesses eagerly want to gain audiences and customers, Web3 or Web 3.0 seems to be the perfect place to begin with. The shift of audiences and businesses from Web 1.0 to Web 2.0 took considerable time. But the shift to Web 3.0 has been pretty quick.
Today, the web3 market is predicted to grow by 43% annually globally. With the majority of the audience and businesses operating online, a business must ensure every way of surviving in the market. And Web3 backlinks are one of them.
Top Tips to Boost Your Engagement with Web3 Link Building
Quality over Quantity:
Like any other form of content, web3 link building will work only when the content is of high quality. Backlinks have the potential to strengthen the authority of a brand. But this is possible only when the content offers quality and not quantity.
High-quality content generates high-quality leads. And, the more high-quality leads you have, the more credible your site will look to Google- ultimately ranking you higher on the search engine page.
Avoid Citations:
Most startups or marketers, in their journey with SEO, mistake citations for backlinks. While this mistake may not affect a website in Web2, the results may be worse in Web3 technology.
Citations help a search engine clearly identify a business with its name, address, and phone number. This helps the search engine analyze a business and how it can serve its customers (the search engine’s customers). Now, citations may hurt a website if it’s trying to operate 100% Web3. This is because consumer privacy is one of the focus points of this new technology.
· Find Relevant Sites:
Finding relevant sites to link to is important to ensure that a backlink works and returns good results. Relevant sites could be found by using various search operators – Google search operator, for instance.
Once a relevant site is found, approaching them directly for web3 link building works great. The best way to approach them is by email. You would want to include your introduction, work, and why their site would be the best for your link-building purpose.
· Include Visuals:
Infographics are a great way of building backlinks to a website from other high-quality sites. Being visually attractive, easy to understand, and quick to comprehend, infographics could be loved by the potential audience and can be shared by them on various social media channels.
Adding a link back to your website when creating infographics can further benefit you in various ways. You can submit them to online directories for more engagement.
· Positioning of the Link:
This is an easy way to ensure maximum traffic and user engagement through web3 link building. The position of a link in the content plays a crucial role in deciding its engagement and even mere visibility.
The impact won’t be as much if a link is located at the bottom in the footer or in the sidebars. These links may even go unnoticed and waste. A link must be placed in a webpage’s main content to ensure its visibility.
Conclusion:
Web3 technology is still in its early stages, meaning it still needs some time to be adopted worldwide. However, this market has a capital evaluation of $27.5 billion at present, and soon, this evaluation will only increase.
This statistic alone gives an idea of how rapidly the market is switching to web3. And if you are a business already on its way to web3 technology, then web3 link building is something that’s definitely going to help you in the process and further.
We hope this blog has provided you with some insights on how you can improve your web3 link-building to attract a larger audience.
