Along with an affiliate program, there is another way of making money online. Not all market players can be familiar with it or maybe understand it incorrectly. But it really brings a great solution in tracking traffic. It is called traffic arbitrage.
Depending on the niche a marketer selects, traffic arbitrage can be very useful in increasing a conversion rate and enhancing business monetization. For example, it matches perfectly with the online casino affiliate program India. Besides popular CPA affiliate models, traffic arbitrage represents a bit different way of earning money. So let’s find it out.
What Does Traffic Arbitrage Mean?
A traffic arbitrage deal involves buying traffic for one price and reselling it at a higher price. A marketer makes money on the price difference. Where to buy traffic? The first go-to is social media. There, a marketer buys targeted ads and utilizes them to lead users to the advertizer’s website. Other purchasing tools can be contextual advertising, banner ads, in-app advertising and ads on teaser networks.
How does traffic converse? The basic scenario is simple and consists of the following steps:
- place an ad on a platform so visitors can see it and click on it;
- by clicking on ads, a visitor will be taken to a landing page, where they can click on another ad that interests them – thus, they land on another web page;
- a tracker fixes all these landing points of a visitor until the conversion occurs.
Also, there are different ways where to locate purchased ads:
- via advertising accounts on social media;
- on advertising exchangers;
- by making arrangements directly with community admins.
In accordance with the ad type used, a marketer can choose one of the traffic arbitrage types like native to search, social to search, and search to search.
Is Traffic Arbitrage for Everyone?
Unlike affiliate marketing, traffic arbitrage works not for everyone as it doesn’t provide a similar monetization method. In addition, it requires many efforts and much time to gain a good stream of traffic. Typically, it is about $2,000 of ad spend a day. If you operate with such a big volume, then it is worth contacting a traffic monetization platform to get all you need for traffic arbitrage.
How Does Tracking Work with Arbitrage?
A marketer will need to interact with a traffic arbitrage platform that provides them with respective traffic functionalities. Due to this, a marketer can define which campaigns are more profitable and what search queries get clicked the most.
This type of marketing deals with big numbers and with a minor tweak, a marketer can significantly boost conversion. Such tweaks contain a better understanding of a target audience and determine the best-performed ads to convert traffic better.
