Your website needs to be a befitting representation of your online identity! After all, existing as well as prospective customers or consumers will know you through your website! It comes as no surprise therefore that a Long Island web design specialist will have a huge role to play when it comes to making the right sounds in the market! So what should a company specializing in web design in Long Island focus on? Which are the aspects to be considered important? We take a look at the relevant ones here.
Important Points of Focus for a Long Island Website Design Company
Speed Generation: When it is concerning the web page loading time, every fraction of a second is precious. The gold standard is about one or perhaps two seconds to a maximum. That’s the slot for achieving the highest conversion rates. Whenever a site consumes longer than 3 seconds to load, the bounce rates begin increasing. Bounce rates that lie close to 9% at about 2 seconds, skyrocket to 38% at about 5 seconds. It is important to understand that users are impatient. Satisfying them will therefore need top speeds. This is something a Long Island SEO company will have to keep in mind.
Befriending Conventions: Conventions are responsible for lending a feeling of familiarity. And, when it comes to user engagement, familiarity plays a deciding factor. However, that does not mean that innovative designs should be given a miss. You need to include innovations too but not at the cost of conventions. Some standard conventions a Long Island web design company should stick to include, placements of the logo, pinning contact information at the designated spot, and so on. These placements lend a perfect sense of familiarity and conventionality.
Pick Images Wisely: Images are excellent eye-catchers. They attract attention and offer a break from text, maintaining coherence in message delivery. Generic images may not have as much impact. Personalized messages on the contrary can create that much-needed connection. Statistics have revealed that using original messages can improve the conversion rates by up to 45% for a business.
Organizing Content: Websites that appear verbose may not succeed in holding attention for long. Content has to be kept precise. Important points need to be highlighted. The text needs to be organized into numerical lists or bullet points. When you plan the content, make sure you include relevant information. Every query that your customer may have should be addressed with precision. Avoid flowery texts and unnecessary fluff. Creativity should be doled out in measured portions. Going overboard with language skills may not be advisable. Not everyone checking out your website is a language pro. You need to keep that in mind.
Allow your web design layout to breathe by mixing it up with empty spaces. Packing in too much on a single page can end up confusing the reader. Your SEO company in Long Island should be able to create keywords and phrases that are to be included in your text for maximum visibility.
