Social media monitoring tools provide an exceptional means of uncovering public sentiments regarding your brand, product, competitors, industry, customer service wait times, new mascot, or any other topic that might elicit opinions from any brand’s target audience. These software applications collect and present valuable audience and competitive insights for brands seeking to stay attentive.
In this article, we will explore a selection of top-notch tools available in the market, offering businesses the opportunity to effectively monitor and analyze social media conversations.
Why Should Businesses Engage in Social Media Monitoring?
Businesses have multiple reasons for engaging in social media monitoring, including customer connection, support, reach measurement, and trend insights. This approach allows them to effectively harness the power of social media for their brand’s advantage. Actively listening and staying attuned to conversations in the social media realm are essential to maintain relevance, encourage engagement, and prevent unintended errors. By attentively considering sentiments and opinions expressed by individuals, businesses align their interactions and content with expectations, avoiding misinterpretations or mistakes.
5 Best Social Media Monitoring Tools
When it comes to brands and businesses, social media monitoring extends beyond simply searching for your brand’s name on popular social media platforms like Instagram, Facebook, or Twitter. That’s why we have curated a collection of some top-notched social media monitoring tools, designed to streamline and simplify this process.
These tools are specifically chosen to enhance efficiency and provide an easier way for businesses to monitor their online presence and track relevant conversations across various social media platforms. With these tools at your disposal, you can effectively and expeditiously monitor your brand’s online reputation, saving valuable time and effort in the process. Let’s get started…
1. Hootsuite
Hootsuite offers a free social media monitoring tool with additional paid options. Renowned for its user-friendly interface, Hootsuite allows users to create customizable search streams that cover all major social media platforms, providing a convenient overview of ongoing activities. By utilizing keywords, hashtags, locations, and specific users, users can focus on vital topics, trends, and social mentions.
While the free plan includes streams, Hootsuite’s professional plan offers access to comprehensive custom analytics for a 30-day trial period. For advanced social listening, Hootsuite Insights, powered by Brandwatch, is available as a paid tool.
This robust tool provides real-time insights by instantly analyzing millions of online conversations. It enables users to search for specific topics or keywords, apply filters based on date, demographics, and location, identify influencers and brand advocates, gauge brand perception, and receive immediate alerts for notable mention spikes.
2. Brand24
For individuals seeking comprehensive social media monitoring, Brand24 is an affordable and potent tool. It goes beyond monitoring major social media platforms and includes blogs, forums, and various websites to track brand mentions. Alongside capturing mentions and facilitating responses, Brand24 provides insightful analysis of social media reach, interactions, sentiment, and other key metrics.
Pricing options include a 14-day free trial, with paid plans starting at $79 per month, making it an accessible solution for businesses looking to delve deep into monitoring their online presence.
3. Mentionlytics
Mentionlytics is a professional-grade social media monitoring app that offers comprehensive coverage across all social platforms and the wider web. This free tool excels at monitoring mentions, keywords, and sentiment analysis across multiple languages. By utilizing Mentionlytics, users can gain valuable insights into their brand’s online presence and reputation management. Whether it’s tracking mentions or analyzing sentiment, Mentionlytics provides a robust solution for monitoring social media and online conversations, ensuring businesses stay informed about their digital footprint.
4. Reputology
Reputology is a free social media monitoring tool that focuses on monitoring customer reviews on platforms like Yelp, Google, Facebook, and other review sites. For businesses that directly interact with customers, negative reviews can have a significant impact if not addressed promptly and effectively. Reputology offers a convenient solution by allowing users to monitor and manage reviews from multiple storefronts and locations through a single dashboard. Quick links enable swift responses to customer feedback, ensuring timely resolution and effective reputation management for customer-facing businesses.
5. Zoho Social
Zoho Social serves as a comprehensive social media management dashboard that offers features like post publishing and scheduling, social activity monitoring, and social media performance analysis. With real-time updates available on the Zoho Social dashboard, users can gain insights into audience interactions with their brands. This feature proves particularly useful for events, enabling the monitoring of relevant social media posts and facilitating engagement with attendees. Zoho Social offers a 15-day free trial, and paid plans start at an affordable $15 per month, making it an accessible and effective tool for managing social media presence.
The Bottom Line
In conclusion, all the aforementioned social media monitoring tools possess unique features and cater to various requirements. Evaluate your requirements and choose the social media monitoring tool that will work best for your business. If nothing works out you can always outsource your requirements to a professional social media monitoring service provider with enough industry experience to help you succeed.
