If positioning in search engines is not how you need it to be, a SEO audit will give you concrete answers to what you need to do to solve that problem. A SEO company can come to you with different strategies that will help you maximize the visibility of your website.
A technical SEO audit means a complex analysis of your website to identify technical issues. A report will be generated, along with a list of tasks that are necessary actions you must complete to optimize your website to create better visibility on search engines.
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What is a SEO Audit Used for?
If you own a website, you want it to be as visible as possible and to have as many visits as possible. To generate traffic, you have to be very visible in search engines, one of the most important being Google. The SEO audit tells you which are the most relevant searches for your website, for your business and what you need to do to get as high as possible on the first page in Google or other search engines. It’s not complicated at all, even if it sounds complicated. It’s quite simple.
All search engines are based on keywords or phrases visitors use when searching for something online. When someone searches for something on the Internet, search engines display just those sites based on words that seem the most relevant related to the user’s search. Most of those who own sites do not know exactly how things work when they create one. Few even make their website. That is why they will need a technical SEO audit at one moment because they do not know how to build their websites and promote a product or service they offer.
It would help if you had specialized help when you realize that you have a website and the products, but visitors and orders are late to appear. Something is not right. And frustration will come because you will realize that you need to know how Google thinks, what keyword identification and analysis are all about, as much as visibility of your website in search engines need to exist. Without having optimized content, even a site that has been worked on enormously may not be considered relevant. The SEO audit is how you can find the best solution for your business.
How Long Does a Technical SEO Audit Take?
Never more than one month. Usually, there is more than one technical SEO audit. It can be different packages such as basic or premium. Regarding the type you choose, the specialized team will analyze and evaluate your website to determine the technical problems that need to be fixed. For example, if you want a website that users love coming back to, you need to take advice on things you need to change for better results. After the thorough analysis, the SEO team will establish strategies based on different elements you must implement to improve your visibility.
What Are the SEO Elements that an Audit Includes?
1. Keyword analysis – identifying and analyzing keywords that could produce real traffic. For better accuracy, the websites of competitors are taken into account
2. Analysis and study of competition – to find out what your client’s main market rivals are, usually up to 5 competitors, by the search engine results.
3. On-Page Analysis – on-page optimization such as Meta Description, keywords in the content of the site, Optimization of internal link structure, etc. are crucial
4. Technical Analysis – to detect technical errors so that you can later prevent the correct reading and indexing of your pages by search engines.
5. Analysis of Links – to identify the site’s link profile.
What Does a SEO Audit Contain in Easier Terms:
- Identifies the most relevant keywords for that site
- Identifies keywords for which Google has already indexed that site
- Identifies the most relevant competing sites and estimates their authority and relevance
- Identifies the most effective keywords for which to start the promotion
- SEO audit establishes a complete website SEO optimization strategy
- Identifies some penalties and offers solutions for their cleaning
- Identifies and comes up with ideas to optimize the existing structure of the site
- Other operations depending on the case
The Technique that Identifies Errors and Minimizes Site Losses
Online businesses are experiencing continuous development to a greater extent than ever before. This upward slope refers mainly to virtual stores but also websites with the role of presentation and information. Search engines have now become the main source of information, thanks to their immediate accessibility.
Any website owner should know such things – better search engine positioning attracts increased visibility, more traffic, and a higher number of customers. For the site’s position to be as good as possible, it necessarily needs SEO optimization. The first step to perform, the basis from which this entire process must start, is a technical SEO audit.
How Does the Audit Help?
By evaluating the concrete situation and examining all the details related to the architecture, structure, and specific characteristics of each web page, a free or paid SEO audit identifies any problems or elements that can affect good positioning in search engines. However, few users have the patience to check all the results returned after a search.
A majority percentage consults only the effects on the first page, and the highest number of clicks reaches the top 3 positions. For this reason, each site should perform an audit periodically to notice if there are any errors or elements that can drag the site down in terms of positioning.
At the moment, a complete technical SEO audit considers a wide range of factors, from those related to the site’s structure to on-page and off-page factors, accessibility, design, and more. The most common problems encountered with a site can be identified through a free audit so that you can solve them promptly.
The main elements that are checked thus belong to the accessibility category- for this element, the analysis carried out are complex. If the site is not easily accessible to users, the purpose for which it was created is implicitly useless.
The Identification of the Main Accessibility Problems
This step requires the verification of the following aspects:
- the existence of the responsive element within site;
- the presence of broken links;
- the presence of a 404 error page, configured accordingly;
- the existence of the robots.txt restriction file for search engine crawlers;
- the presence of the sitemap.xml file within the website;
- the structure of internal links, etc.
Indexing is another element that you must consider. The number of indexed pages of the site is checked to see which of them allows specific searches of the site’s content in search engines.
In the structure of a technical SEO audit, you need to consider the on-page factors. Therefore, title, description, keywords, H1, H2, H3 attributes, and bold or italics must be present. In addition, you must put a representative keyword in the title of each page and the descriptions, attributes, and texts of the images. Also, you have to follow certain rules when you create the URLs of the pages, along with many other aspects that also belong to the on-page side.
In a SEO audit, the checks made always include the off-page factors. Such elements bring a pertinent and real picture of the popularity of the site in question and the trust that users give it. The authority of the domain and the website pages reflects this degree of trust and the number of distributions, likes, and appreciations received on social networks. Therefore, you cannot deny the importance of the audit for any online business. In this way, any site gets an additional chance to reach the top of the search results, respecting the requirements imposed by the search engines.
The business’s development could not occur if the elements identified as problems are not fixed and adapted in such a way that the positioning in the search engines is favored. An element of help, in this case, can also be the analysis of competing sites in the same niche to notice any comparative deficiencies or advantages. The foundation of any perfectly optimized site thus becomes the technical SEO audit process – with the help of this process, the actions and measures to be implemented to remedy the errors and deficiencies.
A SEO audit is a complex research process that directly examines the site using specific tools and generating data extracted from the audited site. Specialists interpret the obtained data with marketing experience to generate the SEO report, a document that provides concrete answers and guidance for necessary corrections/additions to the site in the search engine optimization process. The client is sent a detailed report containing solutions to understand the site by search engines better.
