What Is a Press Release? & Why You Need Them

What Is a Press Release & Why You Need Them

This post was most recently updated on February 7th, 2023

A press release is a written or recorded statement that is distributed to the media with the purpose of informing the public about a specific event, product, or service. It is usually written in a neutral tone and serves as an official announcement from a company, organization, or individual.

Press releases are important for businesses, non-profits, and individuals because they help to spread the word about their news and reach a large audience quickly and easily. The following are some of the reasons why you might need a press release:

To build brand recognition: A well-written press release can help to increase the visibility and credibility of your brand.

To reach a wider audience: By distributing a press release online to the media, you can reach a large number of people in a short amount of time.

To generate media coverage: If your press release is well-written and newsworthy, it may generate media coverage and get picked up by news outlets.

To announce new products, services or events: Use a press release to announce a new product launch, a new service offering, or an upcoming event.

To manage crisis communication: If there is a crisis or negative event impacting your company, a press release can be used to manage the situation and control the message.

Purpose of Press Releases:

The purpose of a press release is to provide information that is newsworthy and of interest to the public. Here are several key reasons why organizations use press releases:

Female journalist with microphone interviewing man isolated flat vector illustration. Camera crew shooting TV reportage for news. Mass media and conversation concept


Press releases are often used to announce major events, such as new product launches, mergers and acquisitions, or changes in leadership. These announcements are important for organizations to share with the public and media in a formal and professional manner.

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Boost Visibility:

By distributing press releases to media outlets and journalists, organizations can increase their visibility and reach a wider audience. This can help organizations to generate more media coverage, build brand awareness, and attract new customers.

Reputation Management:

Press releases can also be used to address negative publicity, clarify misinformation, or respond to crisis situations. By providing clear, accurate information to the public, organizations can maintain their reputation and credibility.

SEO Benefits:

Press releases can also help with search engine optimization (SEO) by providing relevant content that can be indexed by search engines. By including keywords and links in press releases, organizations can improve their website’s ranking on search engine results pages.

Establish Thought Leadership:

Press releases can also be used to showcase an organization’s expertise and thought leadership in a particular industry or topic. By sharing insights and commentary, organizations can establish themselves as thought leaders and build credibility with their target audience.

Tips for How to Distribute a Press Release Effectively:

Distributing a press release effectively is crucial to getting the media and public attention you want. Here are some tips to help you get the most out of your press release:

Identify your target audience: Knowing who your target audience is will help you tailor your press release to their interests and make it more appealing to them.

Use a clear and concise headline: Your headline should grab the reader’s attention and accurately reflect the content of your press release.

Keep it short and to the point: Press releases should be short and straightforward, focusing on the most important information.

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Include quotes: Quotes from relevant people can add credibility to your press release and give it a more personal touch.

Provide images or multimedia: Including images, videos or other multimedia elements can make your press release more visually appealing and help to get your message across.

Choose the right distribution channel: There are several options for distributing your press release, including traditional wire services, online news release distribution services and social media. Choose the distribution channels that will best reach your target audience.

Use keywords: Including relevant keywords in your press release will help it rank higher in search engine results and increase visibility.

Follow up: After distributing your press release, follow up with journalists to see if they have any questions or would like more information.


Press release is an effective tool for communicating important information to the public. It can help you reach a wider audience, build brand recognition, generate media coverage, and manage crisis communication. If you want to make the most of your press release, it’s important to craft a well-written, newsworthy statement that will capture the attention of the media and your target audience.