Introduction
In 2007, the Indian internet travel platform ixigo was established. Ixigo, headquartered in Gurgaon, compiles and contrasts real-time travel data, including hotel, bus, train, and airplane costs and availability. It also enables ticket buying through its partner websites and applications. After introducing their flight’s metasearch website in June 2007, IITK grads Rajnish Kumar and Aloke Bajpai founded ixigo. It added a hotel search engine to its website in 2008. Here we are talking about What is Ixigo Case Study, Ixigo Company Profile, Business Model, and Many More.
Here we are talking about What is Ixigo Case Study, Ixigo Company Profile, Business Model, and Many More:
Table of Contents
Ixigo – Company Highlights
| Company Name | Ixigo |
| Headquarter | Gurgaon, Haryana, India |
| Industry | Travel |
| Founded | 2007 |
| Founder | Aloke Bajpai & Rajnish Kumar |
| Website | https://www.ixigo.com/ |
Ixigo – About
The most popular mobile and online travel planning and search platform in India is Ixigo. To provide customers with the most accurate travel information, it combines and compares the best prices on hotels, flights, buses, trains, and packages from over 100 travel websites.
More than 1 lakh users have rated its train app, which is available on Google Play Store, 4.3 stars. Ixigo has developed into one of the top travel websites in India thanks to its user-friendly interface and objective exploration findings.
Ixigo – Industry
An online travel agency from India called Ixigo was established in 2007. A Gurgaon-based company called ixigo collects and compares real-time travel data, including costs and availability for hotels, buses, trains, and flights. It also lets users book tickets through partner websites and mobile applications.
Ixigo – Founder and Team
ixigo was founded by Rajnish Kumar and Aloke Bajpai. It was established in 2007 and is situated in Gurgaon, India.
Ixigo – Startup Story
Aloke and Rajnish, wingmates-turned-colleagues from IIT Kanpur, had always had the entrepreneurial itch. However, they were caught in the 35-hour workweek restriction at the French company Amadeus. Both of them decided to leave their lucrative careers in Europe and come to India in 2006, ready to pursue their goals and free themselves from the shackles of the working world. They established their office in a studio apartment they rented in Gurgaon.
At first, the ixigo founders didn’t know what they would do with their entrepreneurial itch. Still, they soon discovered how difficult it was to make travel reservations for various Indian places. They used this as motivation to launch a flight meta-search website for India in 2007. They labored without receiving pay for an entire year. ixigo was created thanks to their perseverance.
The company’s sole driving force was creating a product that would make life a little easier for Indian travelers by letting them compare and search for hotels online in one convenient location. It was introduced amid a budding online travel industry that has since flourished to become one of India’s most successful businesses.
Ixigo – Mission and Vision
The ixigo website states that “Corporate Social Responsibility” is essential to the company’s vision and goal. The Gurgaon-based travel technology startup’s primary goal is to enable Indian travelers to efficiently plan, book, and manage their travels, whether they involve trains, planes, cars, or hotel stays.
Ixigo – Name, Tagline, and Logo
“Know & Go” is the tagline for Ixigo.
Ixigo – Business Model
Since it enables a fair comparison of all the options, Ixigo’s business model is appropriate for an airport. It helps travelers choose which website to book via rather than leaving them hanging in the middle of the transaction. It primarily acts as an intermediary between the user and a travel booking website and makes money from each booking through commission.
Additionally, the cutting-edge elements like the 180-day fare viewpoint, direct online buying of airline tickets, and the feature-rich hotel exploration mechanism make this portal incredibly user-friendly. Ixigo’s meta-search business concept combines travel offers from more than 100 travel websites and has helped millions of travelers save time and money when traveling.
In April 2016, it introduced a meta-search tool for taxis to generate revenue for the business. In addition to income generation, the company offers users the option to make reservations directly through its website using a third-party power-driven app.
Ixigo – Revenue Model
Operating revenue at Ixigo increased at a CAGR of 83.26 percent between FY19 and FY21. It increased from INR 40.36 cr in FY19 to INR 111.6 cr in FY20 to INR 135.6 cr in FY21. From INR 112.9 cr in FY20 to INR 138.4 cr in FY21, Ixigo’s overall revenue grew. Additionally, Ixigo’s overall revenue climbed by 2.8X to reach INR 379.6 crore in FY22, while operational revenue increased by 2.9X to Rs 361.92 crore in FY22.
95.3 percent of the total revenue came from ticket sales, a sizable contribution. Confirmtkt, an entirely owned subsidiary of Ixigo, played a significant role by providing a revenue contribution of Rs 128.2 crore. A 107 percent increase in ticketing revenue, which accounts for 93 percent of overall income, from INR 60.9 cr in FY20 to INR 126.2 cr in FY21, drove revenue growth. Ixigo reported making money in FY21. ixigo recorded a profit of INR 7.5 cr in FY21 after posting a loss of INR 26.6 cr in FY20.
Ixigo – Products and Services
The business previously operated two subsidiary applications. One was renowned for enabling brands to reach out to train tourists contextually. The other helped users choose apps and brought relevant discounts through advertisers’ crossroads of e-commerce, hyperlocal service, online travel, and food delivery.
Additionally, customers of its ixigo Trains program could make intercity ride-sharing reservations through BlaBlaCar. This was especially useful if there were no trains to a specific location or if there was a waitlist for tickets. The parent app of ixigo now includes all of its services, allowing users to book flights, trains, buses, hotels, visas, and other services while on the go.
Ixigo Flight Booking Services users may book and track flights through the Ixigo app or website. Ixigo also offers a bus booking service that is now available on its own app. This service assists consumers in making bus reservations quickly.
Ixigo – Funding and Investors
Ixigo has raised $88.5 million in investment altogether across 6 rounds. On July 27, 2021, ixigo completed its most recent round, successfully raising $53 million from Singapore’s GIC Wealth fund.
| Date | Stage | Amount | Investors |
| July 27, 2021 | Series C | $53 Million | GIC |
| March 22, 2017 | Series B | $15 Million | Sequoia Capital India, Fosun RZ Capital |
| November 29, 2016 | Venture Round | $10 Million | Sequoia Capital India |
| June 23, 2015 | Funding Round | $4 Million | Micromax |
| August 11, 2011 | Series A | $6 Million | SAIF Partners, MakeMyTrip |
| February 1, 2008 | Seed Round | $500K | BAF Spectrum |
Ixigo – Employees
As of July 23, Ixigo has 466 employees.
Ixigo – Challenges Faced
Users’ activities right after download presented them with their biggest obstacle. User activity had declined, and ixigo sought a strategy to onboard new members quickly and keep them around over the long term.
Ixigo – Acquisitions
Ixigo previously acquired Confirmtkt, and with this and its associated app, Ixigo makes it possible to book train tickets quickly, efficiently, and assuredly.
Ixigo has made five strategic acquisitions.
| Date | Company |
| August 5, 2021 | AbhiBus |
| February 4, 2021 | Confirmtkt |
| Jan 11, 2017 | Reach App |
| Aug 7, 2015 | Desi Backpacking Travelers |
| Aug 27, 2015 | Rutogo (Owned by Square Hoot Hikes) |
Ixigo – Growth
- Connects more than 80 million passengers.
- Has 12 million or more active users per month.
- Extracts transactions from more than 25,000 offline and online partners.
- More than 1 billion PNRs for trains are produced each month.
- It has 2 lakh or more ratings for trains and stops.
- Boasts a user base of approximately 255 million people in total.
Ixigo – Partners
- Ixigo and Booking.com have teamed up to offer Ixigo Hotel Bookings. Despite not handling hotel reservations directly, Ixigo makes it simple and economical to book a hotel through its partner Booking.com, to which consumers are automatically sent when selecting the Ixigo Hotels option.
- Enhancing flight reservations on Flipkart through a partnership
- Helping passengers with the airport’s website through a collaboration with Indira Gandhi International Airport.
- The Andhra Pradesh State Road Transport Corporation (APSRTC) and ixigo collaborated to set up, design, install, and maintain a “Unified Ticketing Solution” (UTS) on the APSRTC Cloud Platform.
Ixigo – Competitors
Ixigo faces fierce competition in the market. The market is flooded with online booking and transaction-facilitating portals, ranging from private applications like MakeMyTrip and GoIbibo to government applications like IRCTC train booking. By offering transportation and lodging, Ixigo doubles the number of rivals it has to contend with.
Ixigo – Awards and Achievements
- Won the Bronze Abby at the 2014 Goa Festival for its well-known “Don’t travel Patti bandh ke” television ad.
- Congratulations on receiving a gold award at the 2014 Indian Digital Media Awards (IDMA) for its PNR status app.
- The Direct Marketing Association International (DMAI) recognized the brand’s achievements in content marketing in 2014 with a Silver Echo award.
- Has been acknowledged as India’s fastest-growing travel agency in the Economic Times’ 2020 growth champions survey.
- A prominent startup featured in the Discover Channel’s “India Startup Stories.”
- recognized as the mid-size business category champion of the New Code of Work Awards
- The media organization Skift named ixigo one of the top 6 domestic internet travel providers in the Indian market.
Ixigo – Future Plan
Ixigo is presently trying to go public soon. It has already successfully filed the DHRP with SEBI and intends to use its IPO to raise about Rs 1600 crore in capital. Before filing its draught red herring prospectus, it sought an Ixigo valuation for the IPO of $750-800 million.
FAQs
What does Ixigo do?
The mission of ixigo, a digital firm founded in 2007, is to enable Indian travelers to plan, reserve, and manage their travel arrangements across buses, trains, and airplanes.
When was Ixigo founded?
This was started in 2007.
Who is the founder of Ixigo Corporation?
Rajnish Kumar and Aloke Bajpai started Ixigo.
Who is the CEO of Ixigo Corporation?
The CEO is Aloke Bajpai.
Who are the main competitors of Ixigo?
Ixigo faces fierce competition in the market, from commercial apps like MakeMyTrip or GoIbibo to public apps like IRCTC train ticketing.
Conclusion
In conclusion, Ixigo’s development from its start in 2007 to its present status as India’s top online and mobile travel planning and search platform is fantastic. Aloke Bajpai and Rajnish Kumar, the company’s co-founders, made the audacious decision to leave their well-paying positions to follow their entrepreneurial aspirations, which finally resulted in the formation of Ixigo. By providing a single point of access to real-time information on flights, trains, buses, hotels, and other travel options, Ixigo has revolutionized the way consumers plan and book their vacations. The organization has attained a sizable user base and market trust due to its dedication to empowering Indian tourists and making trip planning easier.
Ixigo has continually increased its products and sources of income through strategic partnerships, acquisitions, and new features. The company’s filing for an IPO with SEBI reflects its lofty goals for the future and commitment to maintaining its upward growth trajectory. Ixigo is a shining example of entrepreneurial success in India’s thriving travel market since it links millions of travelers, provides a user-friendly interface, and receives recognition in the travel business.
