Nike shoe is an American international corporation that is engaged in the design, development, manufacturing, and world marketing and sales of footwear, shoe נייק, apparel, equipment, accessories, and services.
The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.[3] It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 As of 2020, it employed 76,700 people worldwide.[5]
In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports; in 2017, the Nike brand was valued very highly Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations.
The company was founded on January 25, 1964, as “Blue Ribbon Sports” by Bill Bowerman and Phil Knight and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7,[10] and subsidiaries including Jordan Brand and Converse. Nike also owned Bauer Hockey from 1995 to 2008 and previously owned Cole Haan, Umbro, and Hurley International.[11]
In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.
Table of Contents
Origins and history
Nike Kicks Lounge in Harbour City, Hong Kong
Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964.[12] The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight’s automobile חליפות נייק.
According to Otis Davis, a University of Oregon student-athlete coached by Bowerman and Olympic gold medalist at the 1960 Summer Olympics, his coach made the first pair of Nike shoes for him, contradicting נייק ישראל a claim that they were made for Phil Knight. According to Davis, “I told Tom Brokaw that I was the first. I don’t care what all the billionaires say.
Bill Bowerman made the first pair of shoes for me. People don’t believe me. In fact, I didn’t like the way they felt on my feet. There was no support, and they were too tight. But I saw Bowerman נעלי נייק made them from the waffle iron, and they were mine]In its first year in business, BRS sold 1,300 pairs of Japanese running shoes, grossing 8kusd.[14]
By 1965, sales had reached $20k0. In 1966, BRS opened its first retail store at 3107 Pico Boulevard in Santa Monica, California. In 1967, due to increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts]By 1971, the relationship between BRS and Onitsuka Tiger came to an end. BRS prepared to launch its own line of footwear, which was rebranded as Nike and would bear the Swoosh newly designed by Carolyn Davidson נעלי נייק נשים. The Swoosh was first used by Nike on June 18, 1971,[18] and was registered with the U.S. Patent and Trademark Office on January 22, 1974]
In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first “brand ad” for Nike, called “There is no finish line,” in which no Nike product was shown by 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year.[22]
Wieden+Kennedy, Nike’s primary ad agency, has worked with Nike to create many print and television advertisements, and Wieden+Kennedy remains Nike’s primary ad agency. Who coined the now-famous slogan “Just Do It” for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian InstitutionWalt Stack was featured in Nike’s first “Just Do It” advertisement, which debuted on July 1, 1988Wieden credits the inspiration for the slogan to Let’s do it, the last words spoken by Gary Gilmore before he was Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton נייק אאוטלט , Oregon The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year
Nike shoes
Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016 He officially stepped down from all duties with the company on June 30, 2016
Nike dunk
Nike Air
Nike fleece tech
In a company public announcement on March 15, 2018, Nike נייק בלייזר CEO Mark Parker said Trevor Edwards, a top Nike executive who was seen as a potential successor to the chief executive, was relinquishing his position as Nike’s brand president and would retire in August נייק ג’ורדן Nike.
In October 2019, John Donahoe was announced as the next CEO and succeeded Parker on January 13, 2020In November 2019, the company stopped selling directly through Amazon, focusing more on direct relationships with customers.[36
Nike Israel
Nike air force 1
Nike factory store
נייק עודפים אונליין
Nike blazer
On June 24, 2021, during an earnings call with investors, CEO John Donahoe stated that “Nike is a brand that is of China and for China,” in response to a question about competing against Chinese brands]
נייק עודפים
A Nike Factory Store in Vaughan Mills
Nike has acquired and sold several apparels and footwear companies over the course of its history. Its first acquisition was the upscale footwear company Cole Haan, in 1988,[38] followed by the purchase of Bauer Hockey in 1994.[39] In 2002, Nike bought the surf apparel company Hurley International from founder Bob Hurley.[40] In 2003, Nike paid US$309 million to acquire the sneaker company Converse.[41] The company acquired Starter in 2004[42] and soccer uniform maker Umbro in 2007.[43]
In order to refocus its business lines, Nike began divesting itself of some of its subsidiaries in the 2000sIt sold Starter in 2007[42] and Bauer Hockey in 2008.[39] The company sold Umbro in 2012[45] and Cole Haan in 2013.[46] As of 2020, Nike owns only one subsidiary: Converse Inc.[citation needed]
Nike acquired Zodiac, a consumer data analytics company, in March 2018In August 2019, the company acquired Select, a Boston-based predictive analytics company.[48] In December 2021, Nike purchased RTFKT Studios, a virtual shoe company that makes NFTs.[49]
In February 2021, Nike acquired a New York-based company focused on digital sales and machine learning technology.[50]
Finance
Nike was made a member of the Dow Jones Industrial Average in 2013 when it replaced Alcoa.[51]
On December 19, 2013, Nike’s quarterly profit rose due to a 13 percent increase in global orders for merchandise since April of that year. Future orders of shoes or clothes for delivery between December and April rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading.
In November 2015, Nike announced it would initiate a $13 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24. The split will be the seventh in company history. Citation needed.
