Table of Contents
What is WhatsApp Commerce?
Brands can interact with consumers directly using WhatsApp Commerce and offer them goods and services. It accomplishes this by enabling businesses to use conversational commerce, or two-way communication, with their clients.
With the help of WhatsApp Business, eCommerce firms can automate their order-taking process, enhancing customer interaction and communication and increasing conversion rates. Owing to the one-to-one interaction platform that is provided on the app, users can peruse a company’s product catalog and get in contact with the firm. This simplifies the ordering process and improves the entire customer experience.
What is the process for using WhatsApp Commerce?
The major goal of WhatsApp Commerce is to enable eCommerce companies to converse with customers in the same way that they would in person, with all the advantages that this kind of interaction can offer in terms of client happiness and engagement with your business’s goods and services. From the perspective of the customer, consider it as having all the features of a real store, just without having to leave the convenience of the WhatsApp Business platform.
Brands can greatly enhance overall interaction with customers on the application and assist them throughout their shopping experience, from the time they arrive until it’s time to check out, by integrating technology like chatbots and digital assistants with the WhatsApp Business and WhatsApp Business API platforms.
What advantages does WhatsApp Commerce offer?
The advantages of utilising WhatsApp Business as an interface for communications for circumstances like customer service and marketing may already be known to you. The enormous potential of WhatsApp Commerce to increase sales, raise your company’s conversion rate, and streamline customer support procedures, however, is something that some people are unaware of.
Use cases for WhatsApp Commerce
Product Catalogue with Integrated Features
Interactive message features for WhatsApp Business are called WhatsApp Product Messages. They streamline the process for customers to view and purchase your products by enabling firms to share and exhibit their offerings straight within the app. The goal is to provide customers with an all-around shopping experience that is akin to going to a real store, complete with one-on-one interaction with a virtual assistant that helps them decide what goods or services to buy.
Brands have the ability to tailor messages to each individual customer’s purchasing habits and provide their preferred products straight to them. After that, customers have the option to inquire further about the deal by posing queries regarding the goods, services, or companies that have piqued their interest. At this point, the customer will receive prompt, automated responses from the WhatsApp chatbot to assist them with their purchase.
They can place an order and even check out without ever leaving the comforts of the chat room after they’re satisfied with the information they’ve gotten. Everything is integrated into a streamlined, effective customer experience over a single channel of contact.
Helping with Sales
Research reveals that 88% of buyers state they are more inclined to purchase a product when businesses assist them with the purchasing process or when a store staff makes recommendations. In light of this, offering a comparable service to your clients is as important for eCommerce businesses.
In the realm of eCommerce, companies frequently encounter the issue of clients’ last-minute uncertainties or fears causing their purchases to slip away from them. Luckily, assistance is available in the shape of WhatsApp Business Assisted Sales, which enables you to effectively offer your clients highly sought-after guidance at the point of sale and allay any concerns they may have before they click to pay.
You can give your consumers a 24/7, always-accessible source of information with WhatsApp Business’ chat button entry point. They will know they can rely on it to give them quick responses.
Conversational Commerce
Conversational Commerce with WhatsApp is an eCommerce model that centres on using online chat platforms to have two-way conversations with customers. The main goal is to give brands the ability to use chatbots and virtual assistants, as well as social messaging platforms, to increase total customer connection and interaction.
With the usage of this technology, brands can increase sales by streamlining the checkout process, offering 24/7 customer care for faster response times, and offering widespread individualised customer help.
Location Sharing Template
Businesses can now securely and conveniently make use of a GPS Tracking Software to disclose their location in real-time with consumers thanks to a revolutionary new tool called the Location Sharing Template. Businesses can swiftly and easily disclose their present location with clients with just a single click, enabling more effective and timely customer service.
Companies can get the location of their consumers as well as share their own location with them thanks to the GPS Tracking in Location Sharing Template. Businesses that depend on location-based services or demand in-person client visits for certain services may find this to be quite helpful. With the help of this tool, businesses can now conveniently and quickly obtain the whereabouts of their consumers to deliver service in a timely and effective manner.
How to abide by the policies of WhatsApp commerce
It’s crucial to familiarise yourself with the rules that apply to all businesses utilising WhatsApp Commerce before you begin.
These guidelines are:
- Businesses must abide by all applicable terms, laws, and regulations in addition to the policies and prohibitions stated on their website when using Commerce Catalogues on the WhatsApp Business app or offering any other ecommerce experiences to sell goods or services.
- Any sales terms, privacy terms, or other conditions pertaining to your interactions with users are the exclusive responsibility of you and your organisation.
- Any sales resulting from your transactions are not processed, paid for, or fulfilled by WhatsApp.
- All applicable taxes, duties, fees, and extra charges for sales pertaining to your transactions must be determined, collected, withheld, reported, and remitted by you and your company.
In addition, WhatsApp’s policies prohibit the use of certain goods and services. First of all, companies are not allowed to operate or exchange illicit goods or services. Likewise, the following business verticals are not allowed:
- Adult-oriented content
- Booze
- Animals, such as companion animals or cattle
- Money
- Dating
- Defense
- Digital content and digital subscriptions
- Medications
- Playing Poker
- Cigarette
- Explosives, ammunition, or weapons
How to begin using WhatsApp Commerce
Do you want to create your own WhatsApp Commerce strategy, but you’re not sure where to begin? We at WebMaxy are here to help you achieve your goals, whether they involve creating an integrated product catalogue to showcase your goods and services, increasing conversion rates through assisted sales, or simply enhancing conversation and interaction with your clientele.
With the support of an application that your customers are both accustomed with and comfortable with, we can help you set up WhatsApp Business messaging as one of the primary communication channels and cornerstones for your eCommerce business. This will allow you to interact with customers on a human level.
We at WebMaxy can assist you in setting up WhatsApp as a channel of communication for your online store. By putting all of the information regarding the status of your goods in concise, understandable messaging and putting it in a location that they are likely to see, you can make your clients’ lives a little bit easier. Customers will engage with your business with a sense of transparency and assurance since they will notice that you are putting forth effort to keep them informed at every stage of the order process.
