According to a survey by CareerBuilder, entries for jobs with video are 34% more likely. In other words, adding a video to a job offer can attract more applicants. More and more companies are incorporating video into their recruitment, interview, and recruitment processes. These companies create recruitment videos, post them on platforms such as YouTube and other social media sites, or embed them on their career websites to attract job seekers and better communicate what they are and what they aim for. These videos are starting to be used by more companies to help drive your business. A good recruiting video tool will help you find more employees by attracting the attention of potential candidates and increasing engagement. Here’s how:
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Convey someone’s concern
When researching potential employers, candidates want to know that the company values its employees. Recruitment videos serve as an excellent means to demonstrate to candidates that your company is committed to investing in its employees and their professional growth and development.
Incorporating your employees into these videos and highlighting your company’s culture provides prospective candidates with an authentic glimpse into the experience of being a part of your organization. This approach proves to be an effective method for enticing and engaging highly skilled individuals, ultimately attracting top talent to your company.
Competitive Edge
In the current fiercely competitive job market, it becomes imperative to employ every available means to set your company apart. Recruitment videos emerge as a powerful tool to convey to potential candidates that your organization is contemporary and in tune with the times. By integrating recruitment videos into your hiring process, you can gain a distinct advantage over your competitors and effectively draw the most exceptional candidates to your doorstep.
Professionalism
Utilizing recruitment videos serves as a powerful means to demonstrate to potential candidates that your company operates with professionalism and places a high degree of seriousness on the recruitment process. This approach not only fosters confidence in potential candidates but also serves as a compelling incentive for them to consider applying to your organization.
Professionalism stands as a crucial attribute in any business, and recruitment videos provide a tangible showcase of this quality within your company, reinforcing the image of a professional and trustworthy employer.
By presenting a high level of professionalism in your recruitment video, prospective candidates will readily discern that your company is a desirable place to work, giving you a distinct competitive edge over those organizations that lack such a recruitment video. This video not only communicates your commitment to a professional hiring process but also positions your company as a top choice for job seekers.
Better engagement
A recruitment video has the remarkable ability to encapsulate an overview of your company’s culture, values, and objectives within just a few minutes. Furthermore, it offers a platform to spotlight your company’s distinctive strengths, whether it be your location, state-of-the-art equipment, or the nature of the work itself. By watching such a video, potential candidates gain a deeper understanding of whether they align with the company’s ethos.
This heightened clarity not only encourages candidates to actively engage in the application process but also increases the likelihood of them accepting a job offer. Consequently, companies should seriously consider the integration of recruitment videos as a pivotal component of their overarching recruitment strategy.
Increasing brand awareness
When prospective job seekers watch the video, they are introduced to your company’s name, logo, and branding. This exposure helps forge a positive connection between your company and potential candidates, serving as a catalyst for their motivation to consider applying. If your recruitment video is shared online, you can also increase your brand awareness among more people. And by having your employees appear in the video, you can make them aware of you as a brand ambassador and show your company to more viewers.
Very cost effective
Finally, recruiting videos are a cost-effective way to reach potential candidates. Unlike other marketing channels such as print and radio, recruitment videos can be delivered online at no cost. In addition, you can use the video many times over the long term. This makes hiring videos a very cost-effective way to reach potential job seekers and promote your company.
Final Thoughts
Employee Recruitment Video is an essential tool for modern companies. It acts as a powerful window to the company’s culture and values, helping potential candidates measure their compatibility with themselves. These videos provide an attractive storytelling opportunity and present a compelling story about the organization and its unique qualities. To maximize the potential of recruitment videos, organizations should take action now and consider using platforms like iVideo Recruiter. With iVideo Recruiter, you can easily create compelling, personalized videos that leave a job seeker’s mark. Don’t miss out on this opportunity to enhance your recruitment efforts. Get started today and stand out in the competitive talent market.
