Premium quality, state-of-the-art features, and watch movement are some of the factors why Rolex watches are so expensive. When you talk about luxury watches, the brand that resonates with you is Rolex. It has certainly stood the test of time, producing some of the most exquisite timepieces that watch connoisseurs admire.
Rolex – The Swiss luxury watch
Rolex is a brand that is recognised for producing the top luxury watches in the world. From the Oyster Perpetual to the Submariner, Rolex watches are extremely popular and highly sought after in the pre-owned watch segment. To answer the most commonly asked question, why are Rolex so expensive? here are the top factors:
- Premium quality materials
- Handcrafted watches
- Use of precious materials
- Superior water resistance
- High design cost
- Limited supply
Premium quality materials
Rolex watches are made using 904L stainless steel. This material contains a combination of nickel, chromium, molybdenum and copper, that ensures excellent resistance to corrosion.
The durability of the watch refers to its capability to last for generations. Which is why Rolex watches that have been manufactured over 50 to 60 years ago still fetch a higher value in the market.
“Rolex watches behaved flawlessly under any and all the worst conditions imaginable, not only this time but also on previous expeditions to Mount Everest.” – Tenzing Norgay
Handcrafted watches
Watches produced by Rolex, use a combination of modern technology and handcrafted work. Assembly of elements like the movement and watch bracelet are done manually by hand. The craftsmen at Rolex perform intricate assemblies that showcase the level of expertise and refinement.
Contrôle Officiel Suisse des Chronomètres (COSC) is a non-profit organization that certifies the precision and accuracy of Swiss watches. Almost all the watches produced by Rolex are COSC-certified which goes to show the fit and finish, and the quality they uphold.
Caliber 3235 by Rolex, exhibits the sheer depth of handcrafted complexity. This automatic caliber is considered to be one of the best movements produced by the Rolex. It features 201 components in total and 14 utility patents to its name. Popular watches like the Datejust 41 and 36, Sea-Dweller 43, Yacht-Master 40 and 42 carry this particular watch movement.
Use of precious materials
Apart from top-notch materials used to build the case, bracelet, and internal components of the watch, Rolex also uses precious materials in their products. The company works with some of the most experienced gemologists who expertise in precisely integrating gold, diamond and other precious stones into Rolex watches.
A set of owners choose to have their watches studded in diamonds and gold from third party jewelers. However, this may affect the value of watches, which is why most seasoned collectors prefer factory set stones without any aftermarket involvement.
Precious stones that have been integrated into watches in-house are more valuable, which is what makes Rolex so expensive. Wearing a Rolex that is studded with precious stones certainly elevates your high-end lifestyle.
Superior water resistance
Scratch resistant sapphire crystal and water resistance capabilities are some unique features that you will find in Rolex watches. When people ask, “why are Rolex so expensive?” The first thing that comes to mind are its unique features.
“You can’t just wear any watch to make an impression, it has to be a Rolex.”
Watches like the Submariners and Sea-Dweller offer exceptional water resistance with upto 300 meters. The Deepsea by Rolex has a mind boggling water resistance capability of up to 3,900 meters. This is possible due to Rolex’s mission to continuously bring in innovative ideas to its products, enabling more unique features which make Rolex watches so expensive.
High design cost
When it comes to high end watches produced by Rolex, the cost of designing such pristine timepieces is high. With an in-house R&D team that constantly strives to put out top quality watches with unique designs, the cost of designing is high.
One of the standout design elements that also adds to the watch’s functionality is Rolex’s Green Sapphire Crystal. This component is sturdy, fade-proof and scratch-proof as well. The green outline provides illumination during low-light conditions. As part of the company’s mission to bring in innovative designs, it took Rolex several years to master its craft of producing this proprietary crystal.
Another notable design achievement by Rolex is its Oysterflex band. The band comprises a strong black elastomer on the outer portions of its bracelet, with its core containing nickel alloy blades and flexible titanium. These elements provide the watch more definition and shape.
Limited supply
Shorter the supplier the greater the value. This principle applies across most limited-run luxury products. It’s no different for Rolex that some of its more expensive watches are all limited edition and extremely rare to find. This is one of the major reasons why Rolex watches are so expensive in the pre-owned watch business.
World’s most renowned luxury brand, Rolex
From the world’s best craftsmanship, superiorly designed watches to unique movements and other features, Rolex watches are certainly the most desirable luxury watches. Now that we have answered the question, why are Rolex so expensive? Upcoming collectors can consider these factors to add new timepieces to their collection.
