“Location, location, location” is the most common phrase real estate salespeople use when speaking with prospective buyers. Location is unquestionably important to selling real estate: Buyers might give the property’s view, safety, and convenience more thought. Air pollution is a different, frequently overlooked element to take into account that frequently only comes to light after a purchase.
According to the World Health Organization (WHO), 4.2 million people die yearly from outdoor air pollution. Since 90% of the world’s population breathes contaminated air quality data selecting a value based on air quality is a useful tool.
Table of Contents
1. The Effects of Indoor Air Pollution on Building Residents
Air pollution inside buildings poses a health danger. This is becoming well-known. The relationship between IAQ & health is becoming well understood. IAQ issues can significantly impact people, according to numerous scientific studies that have published research in this area. The fact that a condition like Sick Building Syndrome is becoming well-known among consumers indicates how serious the issue is. This message is being broadcast regularly on major media outlets by pioneers like Joseph Allen.
It would be difficult to persuade the general people right now that indoor air quality forecast isn’t a real problem in buildings. The problem is only worsened by how much time people spend inside those structures. The problem won’t go away. In a heartbeat, employers and building owners/operators will lose the upper hand if tenants believe their health is being sacrificed for ROI. This problem is not limited to vulnerable populations like infants, children, and the elderly at hotels and schools. Every building will be examined equally.
2. The Impact of Indoor Air Pollution on Employers
Employers are concerned about indoor air pollution since it affects building inhabitants. To recruit the best and the brightest, employers have gone to considerable lengths to portray themselves as employee friendly. IAQ assurance should be included. Modern IAQ metrics, including volatile organic compounds (VOCs), particulate matter (PM), formaldehyde, carbon monoxide, ozone, and others, weren’t regarded as critical components of the building ecology until recently.
Suppose employers cannot offer any level of certainty regarding the IAQ in their buildings. In that case, they will find it impossible to persuade workers that they care for their well-being. The well-being of their employees is the primary reason for businesses to act, even though advantages like increased worker productivity would undoubtedly accrue.
3. More Health Regulations Will Make Compliance Required
IAQ assurance is a good addition to proactive organizations for several reasons. Reactive organizations will be required to follow. According to an Environmental Health Perspectives study, cognitive functioning is negatively impacted by exposure to high CO2 and VOC levels. The built environment will be subject to more and more control from the government.
For instance, existing buildings used by governmental employees throughout their regular working hours are governed by the New Jersey IAQ Standard. An employer must assign a person to ensure compliance with measures such as “When the carbon dioxide level surpasses 1,000 parts per billion (ppm), the employer check to ensure the HVAC system is functioning as it should,” as stated in their compliance program.
Another illustration is in P&P No. 2 of the Division of Occupational Health and Safety Policy and Procedures Manual for California. IAQ at work may be detrimental to the health of occupants of the building and staff, according to C-48. Carbon dioxide concentration must be assessed “in parts of the indoor ambient air, where appropriate if such sections have been recognized via occupant-employee interviews as “stuffy,” “close,” or “stifling,” according to these rules and procedures.
4. Building Owners and Operators Care About Indoor Air Pollution
The employer-employee relationship is frequently one step removed from the building owner/operator. But they can’t ignore the problem. If tenants value IAQ, then building owners and operators must also. As seen by our most recent announcements with major CRE companies Boston Properties & Car Properties, the market is significantly heading in that direction.
Buildings affect residents’ health and well-being. Regarding IAQ, proactive building owners and operators understand the benefits of wellness and health certifications. In that sense, a certification for a building’s IAQ won’t appear all that dissimilar from a certification for a good that consumers may buy. The fundamental driving force still safeguards those who use or buy such goods or services.
5. Price is NOT a barrier
As previously stated, the accountable party—such as an employer, homeowner, building operator, etc.—will fail to defend a stance that essentially trades off occupant health with ROI. Fortunately, giving real-time visibility doesn’t come at a hefty price. IoT-based wireless IAQ nodes can provide real-time IAQ measures for less than the cost of a health club membership, assuring users of the levels of carbon dioxide, VOCs, PM, Formaldehyde, Carbon Monoxide, Ozone, and more.
How Real Estate Companies Can Benefit from Accurate Air Quality Data
When purchasing a property, there are several factors to take into account. Those looking to purchase a new home desire all of the details there are to know about the house. Since a home is frequently, the main contract one can make, real estate agencies that pay close attention to the particulars have a better chance of closing a deal since clients feel that their contact is knowledgeable and concerned. When a real estate agent provides prospective clients with information that could impact their health, such as warning them about possible exposure to polluted air, they provide a highly personalized and distinctive service that will affect their overall opinion and satisfaction.
Real Estate and Environmental Technologies
House seekers are looking for current real estate firms that utilize all accessible data to inform their clients because there are so many informed clients and information about houses is so easily accessible. Combining place analytics and visualizations with personalized environmental data can improve your company’s positioning and add more value because location-based analytics with visualizations are becoming more important in real estate.
How Environmental Data Aids Real Estate Businesses in Getting Buyers’ Interest
Some of the biggest real estate websites increasingly seek real-time, street-level air quality data. Through an easy-to-use rest API, the integration may provide potential consumers with heatmaps of the air quality forecast that make invisible hazards evident.
- Web widget: Web widgets may show current air quality data for a particular address and listing.
- Environmental reports using historical data: Whereas the widget can help you stand out from other businesses, draw in new clients, and get potential clients closer to contact you, historic environmental data can support the development of clients you’ve already contacted with. It can be used in emails, printed out for house calls, and explained over the phone.
- Effective newsletters and emails: By giving prospective customers relevant and instructive material, you will be seen as a thought leader and develop a strong relationship.
