A good, recognizable brand can help a business flourish and be more successful. This is why it would be prudent to have a robust brand identity strategy and plan in mind before kickstarting your business. So, what does it entail, and why is brand identity important? Let’s find out more.
Table of Contents
What Is Brand Identity?
A brand is typically viewed with two different perspectives: how the company wants to be perceived and how a customer or consumer actually perceives the company. Brand identity is more of the company’s side of the story. It entails how its customers or the general population perceive it.
Efforts in creating a robust brand identity include developing a brand outlook, brand personality, and brand design. It is also the aggregate of brand positioning, brand name, brand associations, tagline, and voice.
The Elements Of Brand Identity
Even though a brand’s name, tagline, and logo are essential parts of brand identity, they are not limited. There are various other considerations that brand identity experts like Courtney Kim Studio make. They can be further broken down into visual and non-visual brand identity elements .
Visual Elements
- Brand name
- Logo and tagline
- Typography style
- Imagery
- Color palette
Non-Visual Elements
- Brand personality
- Brand associations
- Brand voice
So, why is brand identity important?
Helps To Develop A Suitable Brand Image
Although many people often confuse the two, a brand identity differs from a brand image. The latter is how customers view the company from their perspective. A good brand identity is essential for customer satisfaction and retention, while a good brand image is crucial for getting new customers to join in.
Once you get a positive perception of your company from your customers, it might just be smooth sailing from there onwards.
Differentiates The Brand From The Competition
A good brand identity is crucial in providing a company with its own unique standpoint, separating it from the competition. Brand positioning will be positively affected, meaning you can easily create a strong, loyal customer base. Furthermore, this helps you stand out from the crowd, potentially luring new customers.
Consistency
Brand identity is vital as it helps create and maintain consistency across all your marketing platforms and mediums. This makes it easy for your audience to easily tell your message from the competition. Furthermore, this consistency is important as you can easily position yourself as an authority in that field, ultimately bringing success to your company.
Bottom Line
Having a robust brand identity strategy or plan before launching your business is one of the most important things to consider. If not done correctly, your competition might easily snatch the mantle from you, and you might not get a share of the market at all.
Be smart and get your business in order by having a good brand identity strategy to help you create authority and position you as the industry leader.
Although creating your own brand identity might not seem daunting, the market is constantly changing, and you need to be equally competitive. Let the best branding experts like those at Courtney Kim Studio take charge of your branding needs.
