According to experts, over 5.25 billion people out of the current world’s population actively make use of the internet today. With this figure, it’s safe to say that owning a robust online infrastructure, such as a multi-language Shopify website, is arguably the best way to achieve success with your brand.
That said, here’s a quick question; what exactly is a multi-language Shopify website? How can this type of infrastructure help your business grow? Read on to discover everything you should know about why it makes sense to consider owning a multi-language website.
Benefits of a multi-language Shopify website
A multi-language Shopify website is any Shopify-powered website that offers its users content in more than one language. Today, there are tons of benefits attached to owning this type of website:
1. Reach a larger audience
With a multi-language Shopify website, you’ll increase your chances of reaching a larger audience and potential audience.
It’s simple; not all potential customers understand English or come from English-speaking countries. Since that’s the case, how do you reach out to this class of people (non-English speaking customers)? Here’s where the need to own a multi-language website comes into play.
With a multi-language Shopify website, you’ll be able to reduce demographic barriers, which could surface as a result of language issues. Another good thing about this type of website is that it could help you create a large coverage, which is enough to reach many people.
2. Low bounce rate
In internet marketing, bounce rate is a term that represents the percentage of potential customers who visit your website and then leave won’t immediately. Unfortunately, a high bounce rate can always indirectly affect your brand’s visibility on SERP.
In case you don’t know, bounce rate can affect a lot of factors, which Google cares a lot about. Two of these factors include bad mobile optimization and slow page speed.
With a multi-language Shopify website, you can always reduce the bounce rate to your website. Most people who leave your site because of the language barrier can now stay and check other sections.
3. Strengthen your customer experience
Today, one effective way to strengthen your customer experience is by communicating with them in the languages that they understand. It’s simple; before going ahead to set up your multi-language Shopify website, you need to research and understand your target audience. Doing your due diligence means you need to research to understand the different languages that matter to your customers.
With the right languages, you can communicate your ideas clearly and strengthen your customer experience.
Tips on how to start enjoying a multi-language Shopify online shop
1. Consider translating your products and other resources
If you already own a Shopify store, the first step to shifting to a multi-language Shopify website requires you to translate your products and resources. You can do this by using the best translator app and enabling multiple languages from your Shopify admin.
2. Focus on your theme content
As with your products and resources, you also need to translate your Shopify website’s theme content. With the right translator, you can always convert your theme content into many languages through the Shopify Theme Editor.
3. Work with Flatline Agency
Today, Flatline Agency is one of the few reliable partners of Shopify and other top ecommerce stores. What this means is that you can always rely on this firm to achieve the best multi-language Shopify website solution.
You can speak to our representative to learn more about how Flatline Agency can help you achieve the best multilingual Shopify website.
