As the penetration of mobile phones increases in our society, the restaurant businesses are catching up thanks to their mobile Apps to survive in such a competitive sector. Even more so in the current circumstances derived from Covid-19.
Whether for the ease of ordering online, for the convenience when reserving a table, or for its loyalty capacity thanks to coupon systems, any of the functionalities offered by a mobile application helps restaurants obtain a more significant number of orders and increased profitability and growth.
After more than seven years of developing solutions in the app business, we can affirm that today, a mobile application is a necessity for a restaurant, much more than a benefit.
You increase the average customers
What is more effective to attract customers to a restaurant, a website, or a mobile app?
70% of consumers prefer to connect with a restaurant from their own mobile application rather than from a third-party website.
In addition, a website is only one component of your online presence. At the same time, an application is a powerful live marketing tool in the pocket of the potential client, giving you the ability to interact with your prospects in a very personalized way.
With a mobile application, you make life easier for those who come to your business for the first time, and you have at your disposal the best tool to retain them and increase your sales.
You better show the value of your product
The competition is wild, so what do you do to differentiate yourself?
Well, imagine having something of your own, unique, exclusive, and that surprises the customer. And also that it serves as a tool for managing your business.
A mobile application better values the characteristics of your establishment, proposal, and service and puts you at the forefront of your competition.
You get a quick return on investment (ROI)
Ordering food from home is now standard practice for any consumer. So the order system function is one of the most interesting that you can implement.
With this function, your orders and sales increase, making you quickly recovers the investment made (return of investment).
You can implement a home delivery service with a delivery company or the customer’s pick-up service on the premises.
You increase the satisfaction of your customers
Calling a restaurant and hanging on the phone for a long time is a thing of the past. Waiting at the entrance for a table to be released as well.
A mobile application allows you to include the reservation function in its main menu so that this does not happen, making the action of booking much more convenient and faster than doing it even from a web page.
Something that translates into receiving more clients and continuing to grow your income.
Your staff is happier
A mobile app also allows you to work more efficiently. For example, you can better organize services, orders, table requests, or reservation management and even integrate it with your POS or own payment system.
They facilitate the fulfillment of orders promptly. In addition, you save personnel costs since you do not need to have anyone answering a phone, and the transmission of information is faithful since it is done through the application screens.
And the ability to collect data through the analytics panel provides you with detailed information that will allow you to personalize the customer experience, improve your organization’s performance, and maximize profitability.
Increase engagement with your customers
A space in your app just for your users to talk about your restaurant?
It can also be achieved with the Chat function, which increases interaction in your app. Through it, your customers can talk, leave comments, ask questions and even share photos.
It is also a beneficial function to receive feedback from your customers about your business so that you can rely on their comments to improve it.
And, of course, you can integrate your profiles on social networks: Facebook, Instagram, Twitter… What it means in terms of amplifying positive evaluations when a customer ends up satisfied.
Getting your customers to share their positive experiences on social media is a great way to promote word of mouth and social proof around your business. worldtradefree4u
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