A look at the most successful brands will reveal that all of them had visionary leadership, a compelling business offering, or an exceptional service. However, in the modern competitive landscape, merely creating good products and services will not survive. If you are keen to stand out in the noisy marketing world, you need to come up with a story that elicits an emotional response from the target audience.
Videos are a visual way of presenting your story to the target audience. With video, you can create engaging pieces for your customers that will push them to market-specific actions such as trials, subscriptions, demos, etc. In this article, we will look into the top ten ways in which businesses stand to benefit from video marketing.
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Better Revenue
With video, you can give a holistic picture of your business offering to the target audience. When the audience sees the features and benefits, it becomes easier for them to take a call on the potential purchase. This is especially true for businesses that launch an innovative product and need to convince the audience of its utility.
As it pushes customers further along the sales funnel, you can expect a boost to your brand’s revenues. Studies show that marketers using video note a 49% increase in YOY revenues when compared against other brands.
Reach the People Who Matter
Video is no longer the exclusive domain of B2C businesses. In the present times, 54% of senior executives share professional videos in their peer circles. 59% of people in senior leadership positions admit that they would rather watch a video to gain knowledge on a subject. This makes it the perfect situation for B2B brands to invest in video.
These days, most smartphones are equipped to record high-quality clips. There are several video editing tools for every budget. Simplifying the process of video creation provides an excellent opportunity for businesses to reach crucial decision-makers.
Videos Allow You to Influence
People love following trends, and videos give brands a perfect opportunity to establish style statements. While creating videos, brands can collaborate with influencers to vocalize their message. If you are keen on establishing yourself as an industry veteran, try to create educational videos.
Videos on industry-related current affairs subjects with your valuable comments are a great way of winning the viewer’s attention. In a bid to influence the buying decisions of potential customers, you can encourage your satisfied customers to record clips. You can then merge multiple such video testimonial clips to prepare promotional content. These videos have a better impact as compared to textual reviews, and people take them more seriously than advertising videos.
Make the Most of Email Campaigns
Most of the promotional emails that you broadcast are treated as spam by the recipients, and most people do not open such emails. Adding the word ‘video’ in the subject line of the email increases the open rates by 19%. The click-through rates increase by 65%, and you cut down on unsubscribes by more than 25%. These figures are tempting enough for brands to experiment with video in emails.
These days, YouTube video links can be played directly from Gmail inbox. Such ease of access encourages viewers into watching your content and gives you a good ROI on the video preparation.
Achieve Better Backlinks
Videos are compatible with most modern gadgets such as laptops, smartphones, and tablets. As videos are an easily shareable form of digital content, they are known to get you better backlinks. When you embed a video on a webpage, you can expect three times higher domain linking. Having engaging video content on the webpage improves the chances of backlinking.
Give People What They Want
The average internet user has a dwindling attention span and prefers videos over emails, images, newsletters, etc. A look at the latest video marketing statistics confirms that video accounts for one-third of all digital traffic.
Research in human psychology has revealed that people are more likely to retain content that they learned through a visual medium. Thus, by leveraging videos to convey your brand message, you improve the receptive value of the content.
Achieve Better Traffic
When you ensure an enjoyable viewing experience, you set the bait for potential customers. Easy access to high-speed internet access has led the average internet user to relish video content. This is an advantage for brands that back on video marketing.
You can create engaging video content with CTAs that link to the appropriate landing page. When you circulate such a video on social media, people enjoying the content are likely to share it with their peers. This increases the potential number of people clicking on the CTA to visit your website. Alternatively, you can add a video to the product page of your e-commerce website. Studies show that the use of video on a landing page results in a 41% increase in organic traffic.
Better Search Engine Rankings
In modern times, brands should focus on giving consumers what they want and incorporate videos in traditional marketing campaigns. For example, multiple video editing tools automatically convert articles into videos. You can use such tools to come up with video content to add to your blog. Since most search engines give a better SERP ranking to pages with video, such proactive measures will improve the visibility of your blogs.
Bump up Conversions
When your video is entertaining or educational, people will be tempted to spend more time on the webpage. The longer they spend on a website, the better chances you will have at luring them into a purchase. Appropriate placement of videos on the website and an improved visual appeal of your content further help in bumping up conversions.
Recent surveys establish that having a video on a landing page results in an 86% increase in conversions. On average, videos report a 27% higher click-through rate and 34% greater web conversions.
Videos Help in Brand Visibility
Focus on brand visibility is at the core of all digital marketing initiatives. With video, you can expect 1200% higher shares than image and textual content combined. As your video content gets greater shares, it stands a high chance of becoming viral on social media platforms such as Facebook, Instagram, or YouTube. This boosts your brand visibility, and your target audience becomes familiar with your products.
The scope of video marketing is diverse, and it is up to brands to leverage it. For the best results, you need to customize your video strategies depending on factors such as your business genre, the demographics of your target group, etc. As you plan your content to pave the marketing success of your brand, we wish you a happy marketing journey.
