Introduction
WooCommerce has gained popularity among people who want to build a customized e-commerce store. It allows merchants to buy whatever they want without any restrictions. You just need to pay for the website development, buy a domain name, and get managed cloud hosting to launch your online store.
It is difficult to sell a costly thing. We are all looking for products that are within our price range. Furthermore, with so many low-cost alternatives on the market, sales of high-end items have begun to fall.
However, this does not preclude you from selling high-priced items. Hundreds of businesses manufacture high-priced items, and selling goods via an internet platform has been prevalent in recent years.
Effective marketing strategies are required to sell your items properly. A well-planned campaign may persuade shoppers to buy pricey things both online and offline. The pricing of high-end goods may put customers off. However, there are ways to persuade customers to look past the cost of a product. Here, we have mentioned ten different yet effective strategies to sell expensive products online with WooCommerce.
10 Strategies on How to Sell Expensive Products Online with WooCommerce
- Promote Your Products’ Advantages
Describe the advantages of your item to customers to showcase its worth. People like purchasing items that have a beneficial impact on their life. Even if the cost isn’t appealing, the large list of advantages may entice them to give it a shot.
Manufacturers, for example, should promote the benefits of pricey clawfoot tubs to sell them. Such baths enhance the appearance of your home and boost its worth. When individuals know the advantages, they prefer a clawfoot tub to a standard shower.
If you do not inform your customers to realize the significance of the product, they will not take a chance at it. The more valuable an item, the more likely it is to be sold.
- Design and Packaging
Customers are generally drawn in by the product’s packaging and design. As a result, the first and most important approach for selling an expensive product online is to package it in a stylish/luxurious box and select the finest responsive websites for your online marketplace. It will increase the worth of your goods.
An expert suggestion is to always start by making your website appear expensive, pay more attention to what causes it to look impressive, and then add a touch of extravagance to your item.
- Refrain from giving concessions at the beginning.
High-end items are rarely on the market. If you intend to sell an expensive item, do not offer excessive discounts at the outset. Clients perceive reduced things to be cheap or defective. It deters people from buying something.
Remember that high-value items do not have to be cheap compared to other goods. Maintain your emphasis on establishing a solid client base. After establishing a significant presence on the market, you may launch deals and discounts to keep your loyal consumers pleased.
- Customers with more money should be targeted.
There are several ways to accomplish this, and we cannot cover them all here. However, the assumption is that those with more money spend more. They will buy higher-priced things that appeal to consumers with higher disposable income.
The essential to creating this work on the internet is targeting. Online marketing tools enable you to target customers based on their income, prior purchasing habits, websites they’ve visited, geography, and other information. By employing such techniques, you can bring your items in front of individuals who have the necessary cash to purchase them.
The greater item or service must then be positioned so that those with greater discretionary money identify it as for them. This can be done with almost any product.
It all starts with the product title. Your product requires a name that makes it appear unusual, exceptional, unique, developed for a specific purpose, or uncommon — you must provide it with some attribute that makes it more desirable than the other options and hence worth paying more for. This applies to the following strategy.
- Frequently change the price tags
Modifying the typeface of price tags is another excellent approach for increasing sales of pricey items. Instead of emphasizing a price tag’s text size, emphasize its outward elegance. When you utilize a bigger font, the customer’s eyes will be drawn to it.
To persuade purchasers, emphasize its significance. A hefty price tag would be detrimental to your sales.
- Make use of bonuses and freebies.
It’s difficult to overestimate how effective this method may be. When you receive a wonderful free gift or extra item, it may sell the remainder of the product on its own. And, in other cases, if the incentive is something like a free ticket to a unique competition, you may not be selling anything physical at all, but people will still respond to it.
Consider a company that sells hats with sports teams on them. They could conduct a promotion in which everyone who spends more than $100 is entered into a raffle for two complimentary tickets to a game. Many customers will pay that $100 in order to receive complimentary tickets.
Be inventive. A bonus is similar to making a product into a package without boosting the price. The Free Gift Coupons plugin is an excellent method to put this into action on your WooCommerce store. Of course, you may also provide free bonuses in the form of genuine items, which can work just as well.
- Provide Free Shipping
Providing free delivery is a very advantageous tactic. People enjoy receiving free services and purchasing things from shops that provide free delivery. As a result, do not cut the price of your items. Adjust your shipping costs instead of changing the pricing.
- On your website, arrange items from most expensive to least expensive.
Many websites offer things in descending order of price. It’s an effective method for convincing people to purchase high-end items. Because no one has time to go through the full catalog, they just look at the products on the first page.
Furthermore, when people witness the superior characteristics of high-end things, mainly if you are selling mobile phones, they will not accept anything less. As a result, this method has the potential to be quite effective.
- Provide options
Customers were served standard beer for $1.5 to 2 and luxury beer for $2.50 in research.
The premium was chosen by 80% of those polled. That relates to the initial point about refusing to compromise on pricing because most customers prefer higher-quality, better-designed products and are willing to spend more for them.
But here’s where things started to get interesting:
They then included a $1.60 option. Nobody in the research chose it, but 80 percent of them suddenly chose the $1.80 choice. As a result, they lost money compared to simply presenting two alternatives.
They then attempted one more version, dropping the low-cost choice and replacing it with a $3.40 alternative. Only 10% picked that choice, while 85% chose the $2.50 alternative.
The idea is that when given three options, most consumers choose the middle-priced alternative. Offering more-priced options results in increased income.
A well-known myth goes that a hamburger establishment sought to sell more double burgers since they had a higher margin than single burgers. How do you go about it? Make a triple burger available.
- Your pricing should end with a ‘9’.
Is this ridiculous? Actually, evidence supports it. Several tests were performed in this investigation. One discovered that women’s clothes priced at $39 outsold the same item at $35. In fact, prices that ended in a ‘9’ outsold lesser prices by 24 percent on average.
Isn’t it unusual? They conducted another test for a product that advertised “Was $60, now only $45.” Other customers saw the same language, but for $49 rather than $45.
More individuals reacted when the price ended at $49. It’s shocking, but hey, it’s science. People are interesting. Make your pricing as high as possible by terminating them in ‘9’s.
Final words
Companies commonly worry about the destiny of their high-end products and if the market will embrace them. A proper marketing plan will be useful regardless of the things you manufacture. Innovative techniques build your relationship with online buyers and help you discover a niche in the industry. A firm cannot fail with such competitive strategies.
In WooCommerce, you can sell your expensive products by implementing these strategies. And don’t forget to invest in a good Managed WooCommerce hosting so your online store is always available, secure and high-performance.
