Social media is a powerful tool that can help businesses reach new customers and grow their brand. But with so many platforms and options, it can be difficult to know where to start. In this article, we’ll give you four tips on how to improve your social media strategy. We’ll help you define your goals, choose the right platforms, create compelling content, and measure your results. By following these tips, you can create a social media strategy that will help your business reach new heights.
Table of Contents
Define Your Goals
Before jumping into creating content for your social media strategy, you need to first figure out your goals. What are you hoping to achieve with your social media presence? If you’re just starting out, this might just be figuring out where to start. For established brands, your goals can change over time. Maybe you want to grow your following by 10% this month. Or maybe you want to increase your sales by 5% this quarter. Whatever your goals are, social media can help you achieve them. But you need to know what you want first. Next, you’ll want to think about where you’re currently at. What social media platforms do you currently use? You can learn more about this in this post: Social Media Strategy and Tactics
Choose the Right Platforms for Your Business
If you don’t know the goals of your social media strategy, you won’t know where to start. And without direction, it can be hard to create engaging social media content. This is where you need to first figure out where your current social media strengths lie. Your current strengths can help you choose the right social media platforms. For example, if you’ve got a strong presence on Facebook, try Instagram for your upcoming strategy. This way, you’re expanding your current social media strengths. You can also look at your competitors to see where they are. You can use this to help you choose the right platforms for your business.
Create Compelling Content
Next, you’ll want to think about how you want to create social media content. How often do you post updates? What type of content do you create? These are all questions that you need to answer when creating your social media strategy. Once you do, you can create a schedule and stick to it. Social media is a great way to interact with your customers and build relationships with them. But it’s also a marketing tool that has to be used strategically. This means you can’t just post random pieces of content. Every social media post you create needs to be purposeful. If you want to grow your following on social media, then you have to create compelling social media content.
Measure Your Results
Finally, you’ll want to take stock of your current results. What has been the impact of your social media posts so far? Hopefully, you’ve been finding success with your social media strategy. You might want to take stock of the number of followers you’ve got. How many sales were there on your products or services? And what was the revenue that month? These are social media metrics that you can use to measure your results. By measuring them, you can see how effective your social media strategy is. By taking stock of your current results, you can see how your social media strategy is faring. You can use this information to create better content in the future. If you take stock of your results, you can see how your social media strategy is faring. You can use this information to create better content in the future.
Define your target audience
Social media platforms serve different purposes. For example, people tend to check other platforms (LinkedIn for jobs and business news, Instagram for creative inspiration, etc.).
Since people expect certain types of content for each social media platform, it is essential to understand these trends and tailor your content to each audience. You need to study the target audience characteristics and define the product features that are suitable for them. This enables you to create marketing material that resonates with your audience.
Customer segmentation is an important tool to understand, as it transcends social media into pretty much every aspect of marketing and customer service. It ensures that the messaging about your products is correlated to customers’ benefits. Social media collects rich data about users. For example, you can filter your target segment based on income, geography, gender, age, etc. on Facebook, LinkedIn, and Twitter.
Choose the best social media network to reach your target audience
Once you’ve pinpointed who your target audience is and which social media platforms they “hang out,” it is time to analyze the relative merits and demerits of individual social media platforms. Select platforms based on factors such as:
- Budget
- Target audience
- Relevant for your product/service
There are professional digital marketing agencies that can help you understand the nuances of a particular social network. For example, you may be used to shooting horizontal videos, but vertical videos are more effective for Facebook.
Also, consider the use of marketing automation tools. Selecting social media platforms that provide readymade tools is a smart choice. Marketing automation tools reduce redundant work and enable marketers to focus on reaching their target audience efficiently. There are also third-party tools for social media that significantly enhance productivity.
For instance, Nike has increased its customer base with its 2019 “Dream Crazier” campaign. The ad went viral receiving over 31 million total views and 655,000 engagements on Twitter. It also inspired multiple celebrities, including Serena Williams, Ellen, and Reese Waters, to create their own “Dream Crazier”-inspired clips.
Build brand awareness
Social media is a major player in building brand awareness. There are two main components that we will discuss related to using social media to build brand awareness:
Continually communicate the company’s vision to your target audience. Use effective communication channels to connect potential customers with your company. You can tell compelling stories about customer experiences and how they identify with the company’s values. Consumer healthcare companies such as P&G give a sneak peek into their product development process, and production process to showcase their natural and organic methodology for skin care.
Create reward programs to motivate your target audience to engage in the marketing campaign. Social media can shed some light behind the motivation of a target audience. Create innovative ways to engage with your audience, such as competitions, cashback, surprise rewards, etc. With effective marketing communications, you can formulate a holistic strategy to engage with customers in different stages of the buyer’s journey and provide them with essential information for making the right decision.
For example, Starbucks did this with its #starbucksunicornfrappuccino campaign. They made a huge splash on social media by making their unicorn frappuccino available for a limited time and encouraging customers to share their photos on social media.
You can read more about Social Media in the blog The Technology Savvy.
