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5 Instagram Marketing Tips for Small Business Owners


5 Instagram Marketing Tips for Small Business Owners
5 Instagram Marketing Tips for Small Business Owners

There are more than 200 million active business accounts on Instagram. And almost two hundred million users visit at best one business profile every day. Moreover, 90% of Instagram users follow at least one brand on the app. Similarly, 81% of IG users leverage Instagram to search for new products and services. These numbers suffice to say that Instagram is not solely for entertainment but also an excellent opportunity for marketing your business. 

Today, Instagram helps businesses connect with potential customers and build trustable and meaningful relationships. However, the platform is highly competitive, so you have to act strategically and effectively to stand out among the rest. Then, if you are a small business owner wondering how to develop your business using Instagram, keep reading this post. Here, we will focus on the five best Instagram marketing tips and techniques to help your business grow. 

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Source: Facebook

1. Activate your Instagram Business Account  

Start by setting up your free Instagram business account. It allows you access to various essential business features, including in-depth Instagram analytics, a clickable link in bio, running Instagram shoppable posts, ads, and more. With a business account, you can include some vital business information, including a phone number, email address, and even the exact location of your business. Adding these details will certainly enhance your online credibility. 

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Also, try to craft an impactful bio for your business. Although it takes up a small part of your profile, the Instagram bio section has a crucial role in leaving a first positive impression on IG visitors. Instagram gives you 150 characters to tell people who you are and what your business does or offers. Also, you are allowed to add a clickable link to your website or online store. Alternatively, you can include branded hashtags to help Instagram users find you more easily. In addition, you can create a call-to-action (CTA) button on your profile that tells visitors exactly what to do.  

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2. Grow Your Targeted Audience 

If you want to be successful, you have to reach out to as many targeted followers as possible. Why? Because having more Instagram followers gives you more credibility. Additionally, more followers mean more potential customers for your account, resulting in more opportunities than ever before. Instagram followers play a crucial role in helping you get more potential leads, building your brand identity, and increasing your conversion and ROI rates. Thus, let’s move on to the main question: How to get more followers on Instagram? Here are some techniques that will allow you to attract more targeted followers.  

  • Utilize an Effective Instagram Growth Service 

Gaining qualified followers on Instagram is getting more challenging, and this is where Instagram growth services can help. An efficient Instagram growth agency will apply advanced targeting methods and quality filters to acquire your desired followers safely and organically.  These tools let you reap the benefits of having more followers without the burden.

However, with so many services out there, be careful to pick a reliable and proven service to boost your organic traffic with highly targeted followers and safe practices. Otherwise, you may receive fake followers and get temporarily banned from Instagram.

Moreover, pay attention that the Instagram growth service you choose offers other valuable growth-related features like schedule Instagram posts, mass Instagram DM sending, content calendar, Instagram unfollowers tracker, etc.

  • Collaborate with Niche-relevant Influencers 

Running a strategic influencer marketing campaign is one of the most effective ways to grow your Instagram following and engagement. With influencer marketing, businesses can tap into highly engaged and targeted online communities that influencers have built over time. 

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To create highly successful influencer marketing campaigns, you should first pick the right influencer relevant to your industry and brand values. Since selecting the right influencer is the biggest challenge businesses face, we recommend consulting with an experienced influencer marketing agency to reduce the risks and reap the best results.

Among the competing influencer marketing agencies, Ainfluencer is the most recommended one. It’s the top DIY influencer marketing platform for businesses of all sizes to find influencers and run successful campaigns with them.

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  • Take Advantage of Hashtags 

Hashtags are essential tools in social media marketing for increasing exposure and discovery. If used correctly, hashtags allow interested IG users to find and engage with your content. Hence, they provide a great way to get interactive Instagram followers who are more likely to become your potential buyers. 

For maximum exposure on the app, you should guess and include those keywords that your target audience is most likely to search for in the Instagram search engine. Also, consider using more specific, branded, local, and industry-related hashtags to increase your chance of getting discovered by the right people.  

3. Have a Content Marketing Strategy 

You should have a content marketing strategy to keep your audience engaged and satisfied. In your posts, focus on showing the value of what you offer to your audience. Leverage user-generated content as social proof to gain more credibility and trust from your followers. Remember, people love listening to stories. So use the power of Instagram to tell your brand story. With the help of various features like Instagram Stories, Live, IGTV, Carousel posts, and more, you can convey your brand’s message to a larger audience.

Also, remember that consistency is a crucial factor in digital marketing strategies. Regular posting can increase your engagement rate and keep you at the top of your followers’ minds. Since your followers expect you to post, they are more likely to interact and engage with your content. Therefore, ensure incorporating a content calendar with your content marketing efforts on Instagram. Fortunately, many online services can easily schedule your posts and stories with just a few clicks!

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4. Run Instagram Ads 

Instagram is one of the best social media platforms to advertise online. Small and start-up businesses can benefit from running Instagram ads to attract new leads and increase conversions. Ads on Instagram offer you the most cost-effective advertising while reaching more new targeted prospects. Through paid ads on the platform, you can generate more interest and awareness in your products or services and finally drive more sales. 

5. Track Your Analytics 

Once you have an Instagram business account, you can easily access free Instagram Insights to monitor the key metrics, improve your current marketing strategies, and achieve your business goals on the media. Without tracking your performance, it is not easy to make informed decisions. Tracking your progress can also help maximize your efforts’ effectiveness in the long run. Additionally, if you need more information about your followers and marketing strategies, you can use other Instagram analytics tools to dig deeper into your results.

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Source: Instagram 

Final Words 

Instagram has become a powerful marketing tool because of its simplicity and impactful visual representation. Yet, because of increasing competition on the platform and Instagram’s everchanging and complicated algorithms, small businesses find it more challenging to gain online visibility among the rest. Thus, we reviewed some of the best marketing tips that can bring more success to your e-commerce business on Instagram. If you have not leveraged Instagram to promote your small business yet, now is the best time to set up your Instagram business account and give it a chance to surprise you! 


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