Setting up an e-commerce website is only the first step in launching a business online. However, it is not enough, and you also need to employ sustainable strategies and tools to accomplish your sales and revenue goals. If the conversion rate of your e-commerce website does not meet your expectations, do not get disappointed. You can change the situation, and we are here to assist you in growing your online store and increasing sales. If you want to get familiar with the new ways to get more customers and generate more revenue as an e-commerce website, continue reading this post.
Table of Contents
1. Identify Your Target Audience
First and foremost, identifying your target audience is the cornerstone of any marketing effort. Note that your target audience is not everyone but those who are most likely to be interested in your products and services.
Defining your target audience with as much detail as possible will save your marketing energy and resources. Moreover, once you define your target audience, your marketing decisions will be much easier and meaningful than before. In short, knowing more about your target customers should be like the north star that guides all your marketing decisions and efforts.
2. Optimize Your E-Commerce Website For Search Engines
With more than 5.6 billion Google searches per day, search engine optimization (SEO) is one of the most effective ways to drive the most qualified traffic to your website. In the list below, we have collected some of the best SEO strategies that optimize your e-commerce site for the search engines:
- SEO
- Include keywords (i.e., the words or phrases that your target audience types in search engines like Google) on your high-impact pages like homepage, product pages, blog posts, etc.
- Blogging is a crucial part of your e-commerce success. It increases your website traffic and improves your overall business growth.
- Create distinctive product descriptions. Make sure to include the size, features, colors, stock data, ratings, customer’s F.A.Q., and reviews.
- Highlight your top and most viewed products in each category and tag page.
- Linking to related products helps generate backlinks and increase your sales.
- Use live chat support on your website. Live chat boxes are helpful additions to your e-commerce site for encouraging interaction. Moreover, place your contact details somewhere visible for your visitors.
- Technical SEO
- A well-designed site structure is essential to ensure that your customers will easily find what they are looking for. It also provides search engines with a clear understanding of your site, products, and categories to rank higher.
- Improve your page load speed to reduce bounce rate and rank higher on SERPs.
- Optimize your website for mobile devices because most customers do their online search and shopping on their smartphones.
- Clear and concise call-to-action (CTA) buttons will help increase conversions and sales by directing potential customers into the purchase funnel.
3. Get More Customers Through Social Media
Social media is one of the best ways to drive new visitors to your e-commerce website, convert them into loyal buyers, and keep them engaged to buy even more. Since Instagram is one of the top platforms among marketers worldwide, let’s examine how you can leverage it to grow your e-commerce business.
The first step is to learn how to get more followers on Instagram as a part of digital marketing. Instagram followers are crucial because they could serve as potential customers for your e-commerce website.
But if you have any marketing experience on the platform, you should know that finding targeted followers and keeping them engaged on your page is very challenging. That is where a credible Instagram growth service can come to your help and quickly connect you with highly qualified and interested leads. Moreover, using the service, you feel confident knowing how to repost on Instagram or get the most out of your Instagram DM marketing. The service also allows you to schedule Instagram posts more consistently to stay on top of your followers’ minds.
The other most effective way to immediately reach your potential customers on the platform is to find influencers relevant to your business and target audience. If you select your influencers correctly, they can drive tons of qualified traffic to your e-commerce website, helping you boost your online sales.
4. Make Use of Email Marketing Strategy
Successful online retailers know that email marketing is one of the best and most reliable methods to impact their bottom line positively. The core of email marketing is about building trust and lasting relationships with your customers and prospects. Before starting an email marketing campaign, you need to create your email list in the first place.
There are many ways to attract people to sign up for your email list. For example, giving away free valuable content related to your products, running contests, or offering discounts in return for subscription are some excellent lead magnets that can get your email marketing going.
5. Constantly Improve Your Conversion Rate Optimization (CRO)
No matter how much traffic you drive to your e-commerce website, it is useless if you cannot convert them into customers and sales. That is where conversion rate optimization comes into play to help you increase your revenue.
Source: Flicker
- Utilize CRO Tools
CRO tools such as website visitor tracking, website analytics, or user behavior analytics provide in-depth information about your website and visitors. These tools give you detailed information about visitors’ experiences to help you improve UX and increase conversions.
- Use A/B testing
Note that testing is a vital part of CRO. A/B (also known as split testing) allows you to test new growth strategies to determine which one works well for your e-commerce website. If done correctly and consistently, A/B testing will help you improve your website to better align with your customer behavior and business goals.
6. Apply Scarcity & Urgency Tactics
Have you ever heard of FOMO (Fear Of Missing Out)? It is a great marketing trick and one of the most effective hacks for encouraging people to take action. It is about creating a feeling that a product or service will run out, and the buyer needs to act quickly. Placing a countdown timer on a product page or mentioning stock shortages are some examples of scarcity or urgency tactics that can increase your e-sales.
Final Words
In this post, we reviewed some digital marketing strategies and tools that, if used correctly, can generate more sales and revenue for your e-commerce website. It is a good idea to implement these strategies on your website and constantly track your performance to find out which ones impact your business most. Test and evaluate your e-commerce website regularly for features that may need improvement. Implementing creative marketing tactics and providing the best possible experiences for your potential customers will help you increase your e-commerce sales and keep your business growing so you can succeed.
