Over the years, video marketing has significantly increased and will continue to do so in 2022. We’re talking about a lot of brands and companies using video content. They’re posted everywhere; you see them on your social media feeds, on company websites, and even in email marketing campaigns.
With so much digital noise out there, it can be difficult to cut through the clutter and get your video seen. Also, it’s pretty easy for your videos to get lost in the crowd, especially if your video quality, messaging, or content marketing isn’t up to par.
So, how do you make sure your brand’s video content stands out? Here are five issues that could be holding back your video marketing strategy and some tips for improving them.
Table of Contents
Issue # 01 – Videos are of Low production quality
One of the first issues that can hold back your brand’s video content is a lack of production quality. It means that the videos are often poorly made and do not look professional. As a result, people are less likely to watch them.
There are a few things you can do to improve the production quality of your videos. First, make sure you have a good camera and lighting. Second, use a tripod to keep the camera steady. Third, use good editing software to create a smooth and polished final product. Fourth, practice before you shoot the video. Fifth, make sure you have a clear idea of what you want to say and how you want to say it.
If you follow these tips, your brand’s video content will be more likely to have a high production quality, which can help you reach your goals. What’s more, if doing it yourself is not your thing, you can always hire commercial video production companies, a video production company, a service video production company, or a creative director to help you create quality videos.
Issue # 02—Unclear message
If your video doesn’t convey a clear message, it will likely be forgotten quickly. Make sure your videos are focused on one specific topic and contain a clear message. Many videos don’t have a specific goal in mind, so no one knows what the final product will be about or how it should look when it’s done. You can avoid this issue by creating an outline of the content before you start recording.
Try to include the following: What is your main point? Who do you want to reach with this particular video? What action do you want people to take after they watch it? Have a marketing agency or marketing manager review your outline and make sure they understand what your goals are for each section of content before going any further in your video campaigns and digital strategy.
Issue # 03—Low engagement
If your videos aren’t getting many views, likes or comments, there could be an issue with the content itself. It might not be engaging enough to keep people watching. The best way to combat this is by testing different types of content (e.g., longer vs. shorter videos) and seeing what resonates with your audience the most.
You can also try using different formats to see which ones work best for you, including:
- Tutorial videos
- Livestreams
- Product reviews and demos
- Q&As
- Behind the scenes footage
- Video animation
- Business video
- Promotional video
- Educational videos
- Explainer videos
- Broadcast video
Doing so can help you create videos that people will actually want to watch, which can, in turn, help improve your brand’s visibility and reach.
Issue # 04 – Poor branding
Your brand’s video is one of its first impressions on potential customers, so it should clearly communicate who you are as a company and why they should care about you? If viewers can’t tell within seconds where this video came from or what product/service it’s promoting, then they may get bored and move on.
Make sure your branding is consistent in all of your video content, from the intro to the outro. It includes using the same fonts, colors, and logo placement. You may also want to consider adding a watermark or text overlay with your company’s website address so viewers can quickly find you online.
Issue # 05 – No call to action in your video marketing or social media marketing
If you don’t include a clear call-to-action (CTA) in your video, it won’t do much for conversions or lead generation. For example, if someone watches a video about how easy it is to use your company’s product but then doesn’t see any indication that they can sign up for an account with you online or give their email address so we can send them more information.
The chances are good that those potential customers will never become real ones because there isn’t enough incentive provided at the end of the day. So you must always keep in mind that you need to include a CTA at the end of your video if you want viewers to act on it.
Some examples of effective CTA include:
- Click here to learn more at (your website)
- Sign up today by visiting (website link) or signing up using the form below
- Call us now for a free consultation at (phone number)
Also, remember that CTA is important for search engine optimization (SEO), so include one in every final video, even if it’s just telling people what your company name is and where they can go to learn more.
Conclusion
Addressing these issues is key to creating successful video content for your brand. It will help you reach your target audience, increase engagement and make videos that are truly worth watching. So what are you waiting for? Get started on creating video content that resonates with your audience and helps you achieve your business and digital marketing goals.
