Even with the meteoric rise of e-commerce, many companies still rely on the good old brick-and-mortar model to close their sales. But that doesn’t mean they can’t incorporate some of the most innovative technological ideas into their business plan to grow profits and become even more competitive in today’s market.
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Using Loyalty Cards with QR Codes
While QR codes are primarily a mobile device phenomenon, there’s no reason you can’t use them on a loyalty card to make it easier for shoppers to connect with your business. Include a unique code for each customer and encourage them to add that information to their phones. Then, when they visit again and scan their phone, you can personalize their experience based on their shopping history.
You could offer exclusive discounts or free shipping to get people excited about using your cards. The strategy uses technology to encourage repeat visits and incentivize customers to keep coming back. It’s also an excellent way to reward loyal customers who might not need frequent incentives like new subscribers. You can contact a reputable Offline Marketing Company to help you reach out to untapped audiences.
Virtual Reality (VR)
Have you ever wondered how to use virtual reality (VR) in your business? VR might sound futuristic, but it’s not far off; companies are already using VR to give their customers a more immersive experience. You can use the technology in various ways, including retail stores and casinos.
For example, you can use VR to immerse your customer in a shopping environment or give them an up-close look at what they would see if they were actually on a casino floor or any setting.
VR technology helps your audience visualize what they want to buy or where they want to go. Or you could use VR for training, such as showing employees how to operate machinery safely or giving new hires on-the-job training before they even start working for you.
The possibilities are endless! That way, it would encourage your audience to visit your facility and experience firsthand what you’ve to offer.
Using Invoicing Apps
Offline clients may not like sending or receiving paper invoices—they can be easy to lose and a hassle to find when they turn up. Luckily, several great invoicing apps can make your life easier.
These apps will allow you to easily send and receive digital invoices and organize them all in one place. These solutions should seamlessly integrate if you’re already using an app for billing clients online.
Hence, by using invoicing apps for offline customers, you’ll be able to generate more sales from existing clients. Some of the top-rated invoicing apps options include;
- Xero
- Bonsai
- FreshBooks
- Zoho Invoice
Each solution is available on iOS and Android devices as well as desktops.
Using Digital Payment Systems for Offline Transactions
The rise of online payment systems has made it easier than ever to start trading. Payment gateways and digital wallets allow you to keep all your customers’ details on file so that you can take orders or accept payments anywhere in seconds.
The best part, even offline clients will appreciate how convenient and easy it is to pay for goods using their smartphones. It’s no wonder that more and more businesses are choosing to implement these solutions into their everyday business practices.
Providing various digital payment options for your offline customers will make them feel safe about making purchases from you and boost your sales figures significantly.
Advertise on Social Media
By advertising on social media, you can get in front of your consumers and capture more sales than ever before. By creating unique Facebook or Instagram ads, you can target who you want to sell to and how much you’re willing to spend for each conversion. Targeted advertising is a great way to boost offline sales without blowing your budget.
Remember to include your physical address, hours of operation, and website address, so potential customers know where to find you when they need help. It would help if you also consider partnering with local businesses to create co-branded ads that drive traffic back and forth between both companies’ websites.
Conclusion
Using technology to supplement your in-person efforts can be exciting if you’re a business owner. You might not be able to afford an entire team of web designers or developers, but you can find ways to use technology to entice and reach more customers for less money.
You can use some of these new strategies to better connect and engage with your customers. And with these tips, hopefully, you won’t have to wait long before seeing a noticeable payoff in return.
