Smartphone users now account for more than 90% of the world’s population. It is crucial that businesses are accessible to their customers on mobile-friendly platforms.
SMS marketing offers marketers a wealth of possibilities. If done correctly, Bulk SMS Service in Hyderabad can increase your reach by a lot. If you don’t do it right, you may lose revenue and end up destroying the brand’s reputation.
We will help you if your SMS marketing campaigns are not delivering the desired results. Here are some mistakes to avoid when designing bulk SMS marketing campaigns.
Table of Contents
Don’t Know About Right Audience
Understanding your audience, their buying habits, and requirements is key to understanding them. Every business leader should make this their first priority. Without knowing your audience, you can’t create effective SMS campaigns.
Marketers must consider demographics like age, gender, and pain points. To make your campaign more personal and appealing, align it with the above criteria.
Lack of Personalization
Only content is important once the bulk SMS has reached its target audience. The content you create should be unique and brief.
Include the name of the customer in the text. It’s even better if you add their purchase history to the text. Keep them informed about the latest promotions and make sure they are regularly checked in.
Lack of Effective CTA
SMS stands for short message service. The content must immediately call attention to the Call-to-Action (CTA). The purpose of the message sent with Bulk SMS Service in Hyderabad.
A CTA is a key element in SMS content. A CTA can be a lure to the reader into clicking that link or making a call. If you don’t have one you can make your readers feel uncertain about what next steps to take and how they will affect your brand.
Sending SMS messages at the wrong time
Timing is everything. This mantra also applies to bulk messages. Customers will be annoyed if they are contacted at odd hours. It’s a frightful feeling.
Despite India having managed to regulate SMS promotional timings (from 9:00 AM to 9:00 PM), there are still some things that can go wrong. Did you know that prominent F&B brands often send SMSes at mealtimes? This is a clever strategy to convince users to use the CTA if they plan to eat out.
Use casual or colloquial tonality
While every customer will not connect with professional-sounding content, it is important for businesses to avoid unprofessional language and abbreviations as these make your brand look overly laidback.
It should not sound too casual or too professional. It should also be simple to understand. Use jargon-free acronyms and language that is simple to understand to increase your brand’s credibility.
Inconsistent Strategy
Before you launch your campaign, make sure that you set a frequency and follow it. You should aim to achieve a balance. Customers will not be happy with your bulk SMS service if you send too many messages in a week, and then too few in the week that follows.
Marketers make the common error of being annoyingly frequent when running bulk SMS service campaigns. These cases are common because even if people opt-out, they will disregard your messages.
Choose the Right Bulk SMS Service Provider!
When choosing technology partners, you need to be careful. There are many markets for bulk SMS. You need to assess them on several factors such as cost, availability, and backup. Before you invest your hard-earned cash, make sure to thoroughly review online reviews about these service providers. Leonas Bulk SMS Service is a trusted organization. They are loved by our customers for our fast delivery and excellent after-sales service.
