After reviewing the design elements, you should review before launching a website, it is time to talk about the most technical and professional parts. The points we will mention in this section are errors we usually find on many websites.
Correctly having them all configured and linked is the difference between an amateur design and working with a professional web designer. In order to reduce your workload or if you have a desire for perfection, then you can reach out to the number one Miami SEO Agency. Let’s go there!
Table of Contents
Google Analytics
Google Analytics is essential for a website to control all its statistics:
- Audience: profile of the public on the web.
- Traffic sources: to know which channel you should promote.
- Pages, articles, or products with the most visits.
- Conversions: if you do pay campaigns.
And these are just a few metrics way above. Therefore, if you want to control all the activity on your website in terms of statistics, facts and figures, do not forget to create a Google Analytics account and link it to your site.
How to link a Google Analytics account with a website?
There are several ways to carry out this process:
- You can do this by inserting the code generated by Google Analytics in your template.
- Installing a specific plugin.
Google Search Console
Another essential step before launching a website is to register it in search engines (basically Google) through Google Search Console (formerly Webmaster Tools). It is a Google tool responsible for notifying the search engine that your page is active to start indexing it.
Among its outstanding features are the following:
- Register your web page to be crawled by Google engines.
- It shows you possible tracking errors by Google.
- It allows you to link the sitemap of your website (the file with the structure of your site).
- Detect possible security problems.
- Verify the authority of your website.
SEO
Other settings that you should review before launching a website are those that refer to SEO positioning. So that your website is correctly indexed in Google, you position yourself with the keywords that are related to your sector and generate traffic; you must make a series of adjustments:
- Writing texts for SEO in articles and pages;
- Title structure: H1, H2, H3, etc.;
- Configuration of web links;
- Installation and configuration of a plugin for SEO;
- Deindexation of unnecessary elements: legal notice, credits, or cookie page, for example;
- Complete the titles and meta descriptions of the pages and posts;
- Keywords study to determine which terms you are interested in positioning based on your sector, level of competition, searches, and difficulty of positioning.
These are just some SEO-related tasks you must perform before launching a website. Of course, you need the help of SEO Agency Miami for the complete free SEO audit and scan.
WPO: WordPress loading speed
Loading speed is one of the factors that affect SEO today. For that reason, you need your page to load as quickly as possible. You might wonder what charging time is acceptable. Between 1 and 2 seconds is a good figure, but if your website loads in less time, much better.
In addition to being a factor that benefits SEO, surely you have ever entered a page and closed it because it took too long to load. This means that it is also a usability factor for the user. If it takes more than 3 seconds, the user will leave.
What elements influence the WPO?
- The hosting provider where you host the website.
- The servers used by your hosting provider.
- The size and weight of the images.
- The number of plugins you have installed.
- The external tools you use on your website: make requests to other servers, slowing down their load.
Security Settings
Finally, I want to mention the security settings when launching a new website. I consider this point to be another of those that differentiate an amateur design from a professional one.
What should you control in terms of security?
You should always focus on two aspects:
- Management of spam comments. Through them, very poor-quality links can be sneaked onto your website.
- Limit access attempts to your WordPress from certain IP addresses in order to protect your website.
- Keep backup copies of your website in case you need them at any time.
Conclusion
So far, this list of technical points to review before launching a website. If you are working on a new project, we hope you take them into account and, if you already have your website online, you review them and modify what is necessary. You can use the services of SEO for Insurance agents if you need help reviewing your website.
