Customer loyalty is vital to running a successful business. In fact, it tends to be easier and cheaper to keep past customers than it is to acquire new ones! Fortunately, there are a lot of ways you can improve your customer loyalty and increase repeat sales. Brand loyalty always shows an automotive customer retention & satisfaction of the product.
In this article, we’re going to outline how you can build customer loyalty for the best results. Let’s get started.
Table of Contents
Use email marketing to stay on your customers’ minds
Email marketing is the process of sending out newsletters to your past customers and people interested in your business. This will allow you to stay in touch with customers and tell them about new products, discounts, content, and more.
This is a great way for you to ensure that you are regularly at the top of your customers’ minds, and it will keep people coming back to your business time and time again. So, try to send out something regular to your newsletter subscribers. According to Campaign Monitor, it’s best to send out newsletters no more than twice a week and at least once a month. In fact, they noted that 61% of consumers wanted at least one email a week from the brands they follow. This means that your audience is likely to want to see something from you weekly in their inbox.
Make sure you personalize your newsletters to your subscribers’ wants and needs. For instance, you can include details like the recipient’s name in the subject line to encourage more opens, or you could recommend products based on someone’s past purchases. Additionally, you can allow people to subscribe to certain newsletters — some people may only want updates about new product releases, while others may only want to be notified when you’ve published new content. This is called segmentation, and can usually be set up easily through the email marketing service you use. Personalization like this can help ensure that your newsletter is successful and draws more people to your website.
Make the experience of shopping with you an enjoyable one
If people enjoy shopping with you, they’ll be far more likely to make repeat purchases. This means that you need to assess the customer experience you’re offering regularly and work on addressing any problems or roadblocks you identify that could be preventing people from converting or returning.
Here are a few different ways that you can improve the user experience of your website to make shopping with you more enjoyable:
- Provide a simple and easy-to-use navigation menu
- Design a sophisticated search tool that takes users to the products or services that best suit their needs
- Provide them with your contact information so visitors can get in touch with you if they have questions
Let’s take a look at an example of a business that provides an enjoyable shopping experience to give you some inspiration.
Intelius, a public records search company, ensures prospective customers find it very easy to get what they need from the business’s website. As you can see in the image above, there is a search tool that website visitors can use to find the information they’re looking for. The toolbar is a low lift — in other words, people don’t have to put a lot of effort into getting started with Intelius. Because the starting process is so simple, it can help encourage visitors to convert and ultimately come back and use it again.
Consider helping people get started with your business using a simple tool as Intelius has. A sophisticated search tool that takes people to the information, products, or services they need can help encourage people to stay loyal to your business.
Let customers know you understand them using personalized marketing tactics
Personalized marketing is the process of tailoring your marketing based on the data you have collected about your customer base or contacts. This will help you individualize your marketing strategy and ensure that the people you are targeting feel heard and understood by your business. As a result, they’ll be more likely to make repeat purchases with you.
Here are a few examples of personalized marketing:
- Including the customer’s name in an email subject line
- Offering them product selections based on recent purchases
- Sending them maintenance guides for the products they’ve bought
- Sending people messages about sales or events happening at a location near them
Personalizing your marketing tactics like this will help you earn customers’ loyalty. Be sure to regularly monitor your customer data through your web host’s analytics in order to ensure that you have the information you need to personalize your campaigns!
Lead people back to your website using valuable content
If you want people to make repeat purchases, you need to give them a reason to revisit your website time and time again. One of the most effective ways you can do this is by publishing high-quality content that your target audience will be interested in!
There are a lot of different ways you can come up with effective content ideas. You can start by conducting some keyword research. Keywords are the words and phrases that people plug into search engines to find helpful content they’re interested in. If you incorporate keywords related to your business into your content, you’ll be more likely to rank highly on relevant search engine results pages (SERPs). Additionally, this will help ensure that you’re creating content that your audience enjoys, which will give you the best chance of winning their loyalty.
To find popular keywords related to your niche, head to a tool like Google Keyword Planner with words and phrases related to what you sell. If you plug them into the planner, Google will provide you with a list of keywords based on their competitiveness, or how hard they are to rank for, as well as their average monthly search volumes. Choose keywords that aren’t too competitive but are very relevant to the products and services you sell. This will help you reach your target audience with content that they are interested in.
Be sure to only target informational keywords in your content, as well — these are often “how” or “why” phrases and are usually the terms that people use when they’re trying to research a topic. This will ensure that you aren’t interfering with the rankings of your commercial pages.
You could also come up with content ideas by looking at your competitors’ websites. Of course, you can’t steal ideas, but if they’re covering topics that your business is not, you could write about these from a different perspective or offer your own take. For instance, if they have an article outlining the best product in a category, you could one-up them by creating a top ten list!
Let’s take a look at a few examples of businesses that have valuable content designed to keep their customers coming back as inspiration.
Helix Hearing Care, a hearing aid provider, has several articles on their website that can help earn their customers’ loyalty. For instance, they have a maintenance guide that outlines the dos and don’ts of hearing aid care. This handy guide outlines how to clean hearing aids, how to replace batteries, and more.
People who have recently invested in new hearing aids, or who are thinking of doing so, might not always understand how much goes into maintaining them. But, by offering this guide, Helix Hearing Care can build trust with people who have purchased their products and increase the chances of them staying loyal to the business.
If you sell products, consider writing maintenance guides and publishing them on your website. Not only will your past customers find this helpful, but they’ll grow to trust you more and become loyal to your company going forward.
HubSpot, an expert digital marketing company, has a ton of great content on their blog, too. For instance, one article outlines how to create a sales plan.
The how-to guide explains what sales plans are, what the sales planning process is, what needs to be included in sales plan templates, and more. Additionally, they provide templates of their own and some helpful examples. This is all very helpful for their target audience of small business owners — not only can they learn from the basic information, but there’s a lot to be gained from their examples. And, people who find this article helpful will remember that HubSpot has great how-to guides, so it’s likely they’ll come back to the website in the future if they have more questions. Then, the more someone visits the HubSpot website, the more loyal they’re likely to be to the business.
Consider creating how-to guides that will provide genuine value for your target audience. Answer questions they might have or guide them through a process. If your website visitors find your content useful, they’ll be more likely to stay loyal to your business.
Introduce a program that rewards customers for their loyalty
If customers get something extra from shopping with you time and time again, they’ll be likely to want to continue doing so. One of the best and most effective ways to reward people for repeat purchases is through a loyalty program.
There are a lot of different ways loyalty programs can work. You could provide a store credit card, for instance. Or, you could let people accumulate points as they shop with your business. Points could then be redeemed for discounts or special prizes!
Let’s take a look at a good example of a loyalty program for inspiration.
Sephora, a makeup retailer, offers a great loyalty program for their customers. Their Beauty Insider program is based on a points system and, when people sign up, they will acquire points for their purchases that can be redeemed for discounts or gifts. The more money customers spend, the more points they will receive. This program incentivizes people to shop with Sephora, making them more likely to become loyal customers.
Consider creating a similar loyalty program for your customers. This can make people want to shop at your business over your competitors’. If you can give people gifts or a small discount through a loyalty program, they’ll want to keep shopping with you to accrue points and get money off or free gifts in the future.
Customer loyalty could become the lifeblood of your startup business. In this article, we outlined how you can build customer loyalty with incentive programs, great content, personalized marketing, and more.
These techniques are designed to build customer loyalty and continue to grow your business. So, start implementing them and you could be surprised by just how dramatic the results can be.
Author bio & headshot:
Adam Steele is COO and co-founder of Loganix, which is an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog.