Truth be told, marketing professionals need to create and run the best marketing practices if they want their brand to soar to heights. And for that purpose, a content management system (CMS) is the proven strategic approach for efficient marketing campaigns.
A content management system allows you to create, manage, and edit content for your website all in one place. Having said that, Drupal CMS, with its user-friendly features, has helped top brands market their business effectively.
For all those who already know about Drupal, this won’t come to you as news. But marketers need to be on the edge when it comes to top-notch solutions to up their marketing game. Drupal 9 is the latest version of Drupal that has many new features for the benefit of marketers.
And we’re here to help you shed some light on five things about Drupal 9 that’s going to let marketers manage huge amounts of data from disparate systems, ensure standardization using the best technology, and build your marketing platform for specific audiences, besides other benefits.
And how can you do that? Hop into the world of Drupal 9!
Why Drupal 9 Anyway?
Not sure what’s the hype about Drupal 9? Here are a few reasons to answer the “why.”
- Easy Integration: Drupal 9 provides a set of excellent integration modules and API capabilities using which marketers can centralize and optimize their online presence by integrating the CMS with their favorite tools like Marketo, Salesforce, Eloqua, Mailchimp, and many more.
- Personalization: Drupal provides you with personalization modules that help deliver customized user experiences, distribute your audience across devices and also integrate with various third-party personalization tools.
- Better Performance: Using an improved caching mechanism, Big Pipe, views caching, block caching, and page caching, Drupal 9 provides you with enhanced website performance.
5 Things Every Marketer Should be Aware Of About Drupal 9
So, how can marketers benefit from using Drupal 9 for marketing websites and campaigns? Here are five things you should know as a marketer that is going to help you with leveling up your marketing game.
Personalization
Personalized content helps marketers attract better user engagement, analyze user intent, and drive better conversion rates. With Drupal 9, web personalization has become easier than ever!
You can personalize your website as per your user’s preferences, geolocation, language, shopping history, etc. With Drupal 9 modules, even a non-coding marketer can easily customize the UI and hop into real-time web personalization.
With D9 introducing new core modules (Layout Builder, Webform Module, Paragraphs Module, etc.), you can now elevate your digital experiences.
Seamless Integration
Present-day marketing solutions combine various tools, cloud services, and content management tools with special capabilities. These may include integration with bots, CRM solutions, social integrations, marketing automation, and so on.
Based on the popular demands of the audience, Drupal 9 continues its integration framework, mostly provided by contributed modules. If you want to stay updated with the present marketing standards, you need to ensure you’re updated with the latest modules.
Build Pages Easily
Taking the page-building experience a step further, Drupal 9 levels up your customer experience with its Layout Builder module. This module lets the content teams manage and structure the various elements of their website using the simplest drag-and-drop functionality.
Additionally, multipage management, template editor, exceptional accessibility, permission workflows, instant previews, complete navigability, etc., makes managing your marketing campaigns and websites easier than ever.
Easy Media Management
Digital media is only likely to grow greater and wider in the coming years. With this increase in the size of the digital media market, you cannot risk poor digital asset management. Companies can lose productivity while employees spend unnecessary time finding relevant files and information.
The Drupal community realizes the need for a powerful media management system. With Drupal 9, you can easily and effectively manage, organize, and reuse images, videos, and other digital content.
You can implement this feature by using the existing capabilities of managing accountable images, and integrations with existing or external video hosting services. Additionally, the new media library supports bulk media upload features to further minimize your digital asset management problems.
Better Editorial Tools
Marketers often wear the hats of editors, writers, and publishers. And hence, they constantly need Drupal to produce new content.
With Drupal 9, marketers and content teams can collab on creating and publishing content easily and quickly, independent of the tech teams. Drupal 9 introduces the Admin UI Claro which allows you to enhance the modern look and feel of your website and improve its visual appeal. With rich text editors like the CKEditor as the default, creating engaging content is easier than ever.
Managing rich media like images, videos, and tweets that make the most integral part of digital assets today is easier with a centralized repository allowing you to distribute among different devices and channels, thus, improving the pace of content publishing for publishers.
Should You Migrate to Drupal 9?
The conclusion you’re here for lies in your requirements and objectives considering the present marketing scenario. With millions of websites using Drupal as their backbone, there’s no doubt that Drupal provides you with the platform that performs.
If your goal is to expand your site and reap the benefits of the new developments and technologies, you need to step into the game and level yourself up.
The bottom line is that upgrading to Drupal 9 can help update your existing site design, modernize navigation, and enhance the visual appeal of your website, making your marketing campaigns even more effective.
A Drupal development company would be the best solution to go forth with Drupal 9 migration and achieve such marketing goals in the future.
The key is to plan efficiently, upgrade your choices, and look at the bigger picture for the best results!
