So you’ve hit a point of stagnation in the growth of your business. As easy as it is to panic about now, you don’t need to. Getting out of this rut is much easier than you might think.
The problem most likely lies in getting noticed. Being a digital wallflower is almost as bad as having a negative reputation – there has to be a conversation about you. You’ve got to stand out among all the other businesses your customers could turn to and be the one they pick.
Today, we’re going to show you five easy ways to show why your company is the best choice.
1. Personalize Your Brand
You might’ve also heard this be called a brand story. Either way, it sums up the origin of your business and its ultimate mission.
If you’re not sure where to start with this, you can look up personal branding examples for inspiration. Also, ask yourself these questions.
- What customer needs am I fulfilling?
- What can they find with me that they can’t from anywhere else?
- What inspired me to create this business in the first place?
- What is a heartfelt story I could share?
2. Website Design
The following elements of website design are make-or-break when it comes to whether or not a new visitor will stay.
- Colors. People are unconsciously driven by color psychology. That’s why advertisers pick certain colors to advertise certain products or services.
- Use of images. Too many will make the design too busy, but too few will make it nondescript.
- Readability. If your text is too bright, too small, or otherwise hard to read, you’ll lose potential clients.
- Workability. If your website is not easy to use, people will get frustrated and give up.
3. Have a Social Media Presence
The most important thing to do to achieve a social media presence is to post consistent new content. Have something new up at least two or three times a week. Be sure to include video, audio, and pictures so visitors can get to know you, thus building an emotional attachment.
For the best results, make content that isn’t one-sided. Many people put up regular polls or open-ended questions relevant to their business. This both creates interaction with your customers and makes them feel heard.
4. Be Responsive to Customers
Initial contact is the short window of time you have to maintain interest. This is why you need to be consistently present and respond to their questions quickly.
Of course, you can’t be there all the time, and neither can your employees. Still, if customers have to wait too long for service, they won’t come back.
To combat this, you can set up a virtual assistant to answer basic questions and direct visitors to your contact information for more advanced issues. This prompt and helpful service will do wonders for customer retention.
5. Use Search Optimization
To gain online traffic, you must implement SEO (search engine optimization) strategies. You’ll need on-page strategies like keyword research and content marketing, as well as off-page techniques like link-building campaigns.
The number one reason people use the internet is to look for information. When your content provides that information quickly and easily, you’ll climb to the top of the search results list.
When creating content, avoid spamming or using keywords too much; the quality of your piece will go down, placing you lower on the list.
Kickstart Your Business
Now you have all the secrets to catching a customer’s attention and keeping it. If you follow these steps, you’ll see dramatic growth in your business views and interactions.
Next thing you know, you’ll be wondering how to keep up with all of these new orders!
