The world today is shifting quickly towards a business-oriented environment. Start-up is the new trend that is favored widely among youths these days compared to seeking regular jobs. Nine to five are now no longer attractive. But as we know, with trends the need to innovate quickly follows because it is always backed by competition.
So if you are planning your own start-up how can you innovate to give your ideas an edge? And not only that, how could you ensure that your ideas are not only heard by all but also accepted and appreciated?
Well, the answer lies in another innovation that has been widely in use these days: podcasting.
Yes, that’s right, podcasting. The latest trend and a widely used medium for entertainment, imparting information and knowledge, and a trending weapon for promotional activities. Podcasting could be one of those amazing tools which used correctly could sky-rocket your start-up to a whole new level.
The benefits of podcasts for any field whether that be business, education, or entertainment are incumbent. It is such an easy medium that could be used and appreciated by all. So, how can podcasting or podcasts benefit your start-up? No worries, this article will cover it all. But before that, let’s understand the concept of podcast and podcasting a bit.
What is a podcast?
As per the dictionary, “podcast is a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.”
Generally, podcasting is considered to be a blending of iPod and broadcasting. According to podcastingsights.com, podcasting started as mostly an independent way for individuals to get their message out there and build a community of people with similar interests. However, today it has branched out and is now used by more than just individuals with similar interests. They are now used by TV networks, businesses, news, story-telling, entertainment, etc.
Therefore, it is safe to say that the benefits of podcasts are not limited but are harnessed in many different ways with one unanimous goal that always prevails, to reach out to a broader spectrum of audiences which is what someone who is planning for a start-up generally aims at.
You don’t need a huge amount of capital investment to use podcasting as a promotional tool. There are so many wide ranges of free software available these days that could easily cater to your needs. With podcasting, all you need is the jest and a strategic plan as to what exactly it is that you want to deliver to the audience out there.
Now that we have understood podcasts and podcasting, let us move into the benefits of podcasts for start-ups.
Benefits of podcasts for start-ups
1. Connection with your clients
These days, the shift to digital media is unprecedented fast. People do not have the time to sit back and watch television or even read the newspaper. We are always on the go. We read on the go, eat on the go, and sometimes even sleep on the go. Therefore to reach a wider audience, a podcast is one of the most feasible means.
It allows you to connect with your clients no matter where they are or what they are doing. It’s easy and convenient and in many cases might cost you less than a traditional television commercial. If you have the budget, you can hire a professional voice over artist to portray your message or your brand promotion with even more finesse and perfection.
2. Easy to comprehend
Podcasts are in rage nowadays, so obviously it is safe to say that your targeted audience won’t have much difficulty in understanding what you are trying to convey. It is also a proven thing that spoken words are easier to understand than written.
When you present your brand through your spoken words, it will allow your audience to feel the connection that you have with your brand. Not only does that create a sense of interest but will also help to build trust and faith in you and your brand.
3. Convenient
The third benefit of podcasts is that it is simply convenient. You can just sit at your home and churn out your brand podcast with a few easily available essentials. It doesn’t require elaborate planning or a bunch of actors or hiring editors to proofread your written promotion. All you need is your voice and your words and feelings towards your brand and what it represents. It’s that simple.
4. Source of income
Although the article aims at the benefits of podcasts for start-ups, keeping the promotional aspect aside, podcasting is a good way to earn some additional income as well. So, it’s simply killing two birds with one stone.
5. Traffic generation
Podcasting allows you to reach a wider demographic of audience. It makes your brand popular among potential customers creating better awareness about you as a brand. This allows the word to reach out to more and more people and thus creates traffic for your business.
6. A feasible alternative to video marketing
Needless to say, video marketing is very important. But it is also expensive. And hence many financial institutions and start-ups have started using podcasts as a means of promotion. As already explained above, podcasting is a very feasible and convenient means when compared to other promotional mediums.
The benefits of podcasts for start-ups are hence very clear from the points discussed above. Depending on your budget and capital, you can always tweak up your podcasts a bit. You can hire professional voice over artists. There are amazing male as well as female voice over artists in India that also record podcasts for different kinds of platforms.
All in all, it is needless to say that podcasts are an up-and-coming promotional tool that is extremely beneficial to every business in the world.
