The holidays are a great time to mix things up with your marketing campaign in an effort to satisfy existing customers, and entice new customers. Below are 6 creative ways your business can implement the holidays into your marketing strategies for 2022.
- Host a Live Giveaway
Live giveaways are a great way to increase brand awareness and to create excitement throughout the holidays. Live videos are also incredibly popular because of the amount of engagement received from followers. It is a helpful tactic to draw people in as you are giving away free items, but will also increase the chances of a new follower joining your social media accounts, says Shaun Connell of Credit Building Tips.
Especially when giveaways require a follow-back from consumers, there is a high probability that they will remain a follower even after the holiday season. This means they will see the content you post even after the giveaway which would be considered a successful marketing campaign.
- Team up With Local Businesses
Teaming up with other businesses in your area around the holiday season to host events and help your community can be a fruitful marketing strategy, recommends Jackson Cunningham of JJ Suspenders.
“When you team up with other businesses, you increase your resources and team members, which makes it easier to host events or open houses to give back to your community, or simply get to know them. Free winter events are always a big hit around the holiday season and can easily be done with two local businesses hosting. You also increase your business community as you network and get to know other businesses in the area. These connections are helpful for the future if ever you need a favor or some assistance.”
- Offer Personal Discounts
Personal discounts around the holidays ensure that your loyal customers are shopping with you this season. Personal offers are a good way to entice people to shop with you around the holidays, and to spread the word about your brand. If you offer discounts to your customers, you can extend it to their friends and family to ensure you cast a wide net.
Rene Delgado of Shop Indoor Golf continues on to say, personal discounts also make a customer feel recognized which encourages them to use your business. Always make sure to add as much personalization as possible and to give a discount that is worth using.
- Build Anticipation With Consistent Content
Around the holidays it’s important to not neglect your content even if it’s a busy time of year. Content is king, and especially around the holidays, consumers are scouring social media for special insights, deals or offers. Creating a buzz with your content helps to hype people up about new seasonal products or special holiday offers. This will ensure consumers are interacting with your content and are sharing and following your social media accounts.
- Increase Email Marketing
“You really want to look into increasing your email marketing over the holidays as this can be a great way to keep your customers in the loop about any discounts or changes happening,” says Jim Reynolds of Sofia Marketing. “You can also use email marketing to ensure you are personalizing each person’s experience to build relationships with customers. You don’t want to overuse this type of marketing strategy, but using it over the holiday season at least, will help you to draw in new and existing customers.
You can use email marketing to appeal to multiple audiences which is a helpful tool during the holidays. You want to be able to provide your customers with the best and up to date information as possible which is why email marketing is a must!
- Temporarily Change Your Logo and Social Media Accounts
Something you should consider if you are looking to find success in your marketing efforts for the holidays, is to just embrace it. This means temporarily changing your logo and sprucing up social media accounts and your website to reflect the time of year. Doing so adds some personality to your business, and helps to increase brand awareness.
“A temporary change is something that most consumers recognize, which helps to make you memorable and stand out from other competitors.” says Daniel Climans of Sticker You.
