The main goal of including a blog on your website is to get your content seen by your desired audience, which isn’t easy when you factor in the thousands of results that appear per Google search. Therefore, you need to take measures to actively increase traffic to your site. Find out how below.
Promote Using Social Media
Whenever you write a blog post, let your social following know there’s new content to read. If you spend time focusing on cultivating social media audiences on platforms like Facebook, LinkedIn, and Twitter, your social platforms have the power to become your largest traffic-driving tools.
Learn About SEO Best Practices
Search engine optimization (SEO) is all about tailoring your website and content around Google’s algorithm. Therefore, you should spend time searching for the best online SEO training courses and learning the ropes. For example, keyword research plays an important role in SEO, but understanding how to execute it efficiently can be challenging without a little direction. Fortunately, if you take part in SEO training online, you’ll be brought up to speed in no time.
Although completing an SEO course online is a fantastic start, you should note that SEO best practices shift constantly. Therefore, you may need to find reputable ongoing SEO training online even if you have already completed a course.
Publish More Often
There’s a myth flying around that Google’s algorithm favors websites with fresh daily content, but this has been debunked. However, it’s still important to make sure you’re publishing more work. After all, the more pages you can get into Google’s index, the more likely your website is to appear in front of your audience.
Write Stronger Titles
The titles you write for your blog posts are just as important as the body of text, as it helps readers to decide whether the article is relevant. Spend time examining successful blog titles and magazine headlines, and you’ll find that they all offer the promise of a solution to a given problem. If you follow the same pattern, you’ll find that your blog traffic will increase.
Add Social Sharing Buttons
When people finish reading your blog and they enjoyed the content, they need an easy way of sharing it with their network. In this day and age, nobody is going to the effort of copying and pasting the URL and forwarding it on. Instead, you should include social sharing buttons at the bottom of your blog, which will help to get your content in front of a larger audience.
Master Your Niche
If you wish to increase your blog traffic, it’s important to become a master of your niche. Therefore, regardless of how many interests you have, you need to choose one and stick with it. Niching down your blog will make sure that all of your content speaks to your target audience.
Increasing traffic to your blog won’t happen overnight, but you can start heading in the right direction by implementing the above tips into your content creation strategy. Remember, just because you know SEO now, it doesn’t mean you’ll know it in six months – so continue learning