A well-optimised site gets increased traffic over time, resulting in more sales and leads. Without proper SEO, consumers may not find a site and all the hard work to create a website goes for nothing. Despite putting in the hardest efforts and even hiring an SEO agency, there might be times when SEO tricks don’t seem to work. Remember, search engine optimisation and achieving a high ranking takes time and patience. However, before getting down to optimising the site, check out these seven factors that might be holding you back from SEO success.
- Compromised Accessibility
The first factor that determines a site’s ranking is its URL. Google bots crawl the page address to visit a site and look at its content. To help these bots, a site must have proper coding, a robots.txt file telling Google where it must look for the site information, and a sitemap to list all the site’s pages.
- Slow Page Speed
Website conversion rate drops by 4.42% on average with each extra second of loading time. Slow page speed is one of the leading factors that hold back a site from SEO success. Google wants to give a quick browsing experience to the users, and it recommends fast-loading websites to them over slow-moving ones.
A search engine algorithm update from Google focuses on page speed that started affecting sites in 2018. If a site does not load quickly on mobile devices, Google may penalise it. Google provides a mobile testing tool that helps calculate the site’s loading speed. Get in touch with the best SEO For Real Estate Investors in Delhi that can help improve the site’s speed to improve its ranking.
- Bad Backlinks
Backlinks play a crucial role in a site’s search engine ranking, as Google uses them to determine the value and relevance of a site’s content. Adding links in low-standard directory submissions, article directories, guest blogs, and comment spam are bad practices. Google understand that they are there to manipulate the bots and affect SERPs. Google may penalise a site if it does not follow stringent guidelines for backlinking.
The best way to get good backlinks is to write valuable, comprehensive content through guest blogging on high authority domains. An industry-leading platform will happily accept a guest post with some premium content.
- Non-Optimised Page Titles
Google determines a site’s ranking considering its keywords and SEO balance. Google weighs page titles very heavily since it captures everything present on a web page within minimum characters. The page title should have the primary keyword. It improves the site’s ranking and click-through rate by identifying the search query’s relevance.
- Insecure Site
Site security is another crucial ranking factor that Google considers. A site that starts with HTTPS:// is a secure site that always gets a higher ranking on SERPs. Besides that, switching to a secure site improves traffic referral information, allows tracking for each site visitor, and increases consumer trust.
- Unpleasant User Experience
Even if a site successfully attracts visitors, if it does not provide value and gives an unpleasant experience to the users, its bounce rate might be outrageous. A higher bounce rate indicates that the site is not worth a high SERP ranking. User experience depends on various factors, including easy navigation, reviews platform, related articles tab, and video transcription. Therefore, it must have a fast loading speed, consistent CTA, mobile-responsive design, and appealing design and colours.
- Hiring a Bad SEO Agency
A company cannot achieve a high search engine ranking without hiring an SEO agency. However, there are lots of charlatans in the field. They try to manipulate Google SERPs by using black-hat SEO techniques. However, such SEO strategies are short-lived and may result in unfavourable penalties and consequences. Instead, checking references, testimonials, and case studies is an excellent way to hire the right agency. The key is to hire an agency that provides genuine value to the website without manipulation.
Eagerly waiting for instant SEO results is obvious, but that’s not how it works. Achieving a high SEO ranking takes consistent effort and time. Avoiding the factors outlined here will help a business get the most out of its SEO investment. The key is to select the right SEO agency in Delhi with the right tools and techniques to bring a site to the top.
