Nowadays, a website is a way which put the first impression of your business on your customers. For any e-commerce business, websites are important as it provides your user with an idea to deal with your business and buy from you. If your e-commerce website is outdated and doesn’t add to a good -user experience, It can reduce your business value. To save yourself from negative effects, you need to make sure that you are maintaining or redesigning your e-commerce website to meet modern requirements of marketing, branding, and improving user experience.
With the help of an experienced e-commerce website development company, you can get your website redesigned according to your current trends to target your customers and meet the pre-set measure of your business performance.
Need of an E-commerce Website Redesigning
You might think, despite having a website, what is the need to redesign it? Here are a few reasons that you will make go for website redesigning right away.
- Helps in Branding
- Better Conversion
- Helps You in Improving Sales
- Go Well with SEO rankings
- Scalability
1. Helps in Branding
There are so many e-commerce websites in the market that are targeting the same customers as your business. To stand out in the market, you need to make sure to optimize your website on search engines, have an attractive user interface and a responsive website, and as well as promote on other social media for your business branding.
2. Better Conversion
Every business wants to have a better conversion post-covid. One of the main problems of businesses is a lower conversion rate. According to a survey, customers can leave a site within 15 seconds if the website is not engaging enough for them. With the help of an e-commerce website design company, to keep users engaging, you can provide them with learn more and review features that can improve your conversion.
3. Helps You Improve Sales
If you have declining sales and you are continuously blaming your social media team, it may be possible they are not the reason. To fulfill the requirement of users and meet their expectations, your e-commerce website design plays a huge role. Get your e-commerce website redesigned with a better user-friendly interface and easy-to-navigate features to improve your sales. Get an amazing custom calculator app built for your website or business.
4. Go Well with SEO rankings
Nowadays, SEO is the most important for any website. If, after a lot of attempts, your website is unable to rank properly and not driving enough traffic. You need to get your website redesigned by an experienced e-commerce website design company that will work well with your web pages. If you wish to learn or come up with more ideas in branding for your eCommerce business, visit this page.
5. Scalability
While starting, every business takes small steps; you may have selected an easy and simple go-to template to save on your e-commerce website cost. With the expansion of the business, a simple website usually doesn’t fit the needs of the user. You need to hire e-commerce website designers to get your website redesigned to reach a bigger audience.
7 Things to Consider While Redesigning Your Website
To save you from any confusion, below we are providing you with seven things to consider while redesigning your website.
- Assessment Of Target Audience and Market Research
- Website safety and security
- Website Accessibility
- Reduce Bounce Rate
- SEO Optimization
- Integration With Updated Technology
- Improves Loading Time
1. Assessment Of Target Audience and Market Research
It doesn’t matter how amazing your website redesign plan is; you should not underestimate the market. So, it is better to have a thorough research of your competitor’s website and your targeted audience to check what is working and trending in the market. With the help of market research, it will be easy for you to narrow down all the functionalities you should get on your website. By website development company, you can discuss all the features with their team to boost your user- engagement.
2. Website safety and security
When you have an e-commerce website, it deals with piles of data, including user credentials, credit/debit information, personal information, and many more. To give user safe and secure shopping experience to your customer, your e-commerce website development needs to advance with some security tools such as firewalls, SSL certificates, and reCAPTCHA.
3. Website Accessibility
Nowadays, people use e-commerce websites on different devices. Following criteo’s 2018 review, more than 40% of all eCommerce purchases were made through mobile. If you have a traditional website, you should get your website accessible on the mobile web, which will help in increasing your conversion rate. With an enormous amount of people shopping through their smartphones, building your website mobile-friendly with an attractive user interface will be the right decision for your business.
4. Reduce Bounce Rate
Bounce rate is a term used when customers visit your e-commerce website and leave without purchasing anything. ‘Bounce rate” is one of the measures which can reduce your company value and break sales. While redesigning your websites, make sure to work with such company that has experience in building e-commerce websites. So, they can work on those limitations which are causing poor bounce rates and provide you with desired results.
5. SEO Optimization
Every business wants to stand out in the crowd. In terms of any website standing out, ranking higher and on the first page is said to be a success. Your website redesign will help boost your website on search engines. For that, make sure to get the advantage of e-commerce website design for proper UI and UX designs and also get proper headings and subheadings aligned properly in your web pages. It is a must to have meta-description, permanent links, and properly written web pages. With the help of these, google bots can crawl and index your page and show the relevant information to the user’s query.
6. Integration With Updated Technology
CMS-like updated technology can be helpful for your e-commerce website by storing your data and supervising your written and apparent content safely in one place. Once your website is integrated with CMS, you can edit and modify new information on your website, which can be seen on your website once you publish it. You can easily publish your SEO-friendly content, Schedule meetings, and check analytics. WordPress can be said to be an amazing content management system that is feature-packed with all the tools which are required to create an e-commerce website.
7. Improves Loading Time
Users have this habit of whenever they type any query or something to search; a browser should show instant results. It has proven that users leave the site if it is taking more than 3 seconds to load. What if your customer gets stuck during payment or selecting a product for checkout, your user might lose their interest later. To get a solution for loading time, you can hire dedicated developers from an experienced company that will be integrating PWA for your website. PWA will help your website to load faster and keep up with your user experience.
Conclusion
In general, an attractive website is need of the recent time for businesses to connect well with users. To move forward in the market and give your customer a personalized experience, it is necessary to keep redesigning and updating it with current technology.
But, before rushing to get your website redesigned, make sure to go through the above-listed points, such as analyzing your competitors, working on your content and designs, and making it more approachable for your users.
Your website is not just about product/service exhibition but also a source of your business branding, client conversion, better user engagement, and sales growth. Once your website is filled with easy-to-navigate, smooth functions and adds to customers’ good experience, it will surely help you achieve your desired business goal.
Author BIO
Rohan Singh is a Chief Executive Officer at SemiDot Infotech, Top rated multi-award-winning website development company providing a full suite of services and solutions to small, medium, and big enterprises, product companies & new-age start-ups.
He has extensive experience working for multinational companies and knows what it takes to take a company to the next level. He has a master’s degree in computer science. Rohan finds covering the tech world to be an exciting and engaging experience as each day brings new and ground-breaking technologies to explore and write about.
