Marketing is an ever-evolving field. Aside from the ever-changing consumer behaviour, marketing policy changes and marketing algorithms must also be considered. To summarize, marketing is always a difficult task. However, marketing automation has made it easier for firms because it eliminates repetitive tasks. The biggest marketing automation trends for 2022 and beyond are listed below.
7 Top Marketing Automation Trends for 2022 and Beyond
The future for marketing automation is great. In fact, experts agree that by the year 2023, marketing automation globally will grow to about $25.1 billion. So really, why is market automation growing rapidly? Well, the reason is simple. That’s because business owners and marketers alike are doing away with tasks that are repetitive and mundane. Marketing automation platforms are a game-changer for businesses and marketing agencies in the fast-paced digital landscape. By leveraging automation, marketers can optimize campaigns and deliver personalized experiences to their audience. Agencies are adopting marketing automation tools like Adplorer to streamline operations and achieve greater marketing success. Market automation not only helps save time, but it also saves the company lots of money because there’s a lesser need for some office positions. Check out these marketing automation trends that are great for 2022 and even beyond.
- Robotic Process Automation
Users of software can develop bots using robotic process automation, or RPA. Essentially, bots can imitate human behaviour. Bots can be programmed to perform anything you want. Calculations, copying and pasting documents, connecting to APIs, and more are all possible. RPAs are really simple to use, and some even compare them to recording with your phone. RPAs are employed in practically every industry. Marketing firms, medical and healthcare firms, manufacturing firms, insurance and banking firms, truck repair in Oakville, and a variety of other industries are all represented. RPAs aren’t only chatbots; they can communicate with other apps, for example.
- Optimized Content Funnel
Studies show that 75% of email revenues are from personalized campaigns. Also, if you want your customers to be loyal to you, you have to make them feel like you’re really connecting with them. Before, what was usual was sending them emails that really identified them, their company, and their organization. But this isn’t the case anymore.
Nowadays, it’s all about hyper-personalization. Basically, what it does is leverage artificial intelligence and the available real-time data and it sends the most relevant content to each customer. Hyper-personalization analyzes a user’s activity on your website and sends push notifications or other advertisements that are highly relevant to their search. For instance, if an Internet user is searching for marketing agencies in Waterloo and they come across your website but they don’t take further action, what hyper-personalization does is send them notifications for any sale or deals you can offer for them as a marketing company. It’s more targeted and it provides users with the data they most need.
- Conversation Chatbots
If you’ve ever been to a website that offers 24/7 chat assistance, you’re most likely dealing with chatbots. With chatbots, it allows businesses to be more efficient when communicating with their customers. What you have to make sure of is that the chatbot is intelligent enough to answer the customer’s queries. But employees don’t need to worry as chatbots won’t be replacing them entirely. What chatbots do is provide customers with timely help, especially if their issues can be dealt with easily. However, whenever something can’t be dealt with by the chatbots, the issue is always forwarded to the employees themselves who can answer them.
- Inter-Departmental Automation
Departments always have to work together. But with the old system in place, it can be quite difficult as communication might not be as effective. Take into consideration the sales and marketing department of a company. Both their goals could be to provide the best customer experience by shortening and easing their purchasing process. But sometimes, communication and the processes can be overlooked so departments often work on their own. With inter-departmental automation, all information can be stored in one place so everyone can have easier access. Also, what automation can do for these departments is to put in place a system they have both agreed upon after analyzing customer behaviour. So, if you’re a marketing agency from Waterloo or any other place in the world, marketing automation is the key to more cohesive departments in your company.
- Mobile Automation
Nowadays, almost everyone is on their phones. What’s more, most Internet users allow for the personalization of their searches. One example is that whenever you visit a website, there’s a prompt for cookies. What these cookies do is have you use their website and they’ll personalize your user experience.
What marketers and business owners must do is put importance on their mobile-first strategies. So think about optimizing your website design and features for a better user experience. You’ll also have to consider voice searches. Take Siri, Alexa, and Google Assistant. With a simple voice command, searches are made easier for users. Think about all of these things as you consider your marketing automation strategy.
- Omnichannel Marketing
Online shopping is becoming more popular nowadays. No matter what time, day, or location, people can always shop from their mobile phones. Omnichannels help ease each customer’s shopping experience. If for instance, a customer purchases something online but would like to pick up the item at the actual store, omnichannel makes these kinds of transactions more seamless.
- Hyperautomation
Through hyperautomation, one digital system that works everything for you. What it does is put together many automation tools and merge them so it’s more convenient as compared to having multiple automation tools. From giving the customers the best customer experience to converting more leads, these are just some things that hyper-automation can do.
From marketing agencies in Waterloo to clinics based in London, marketing automation is something that everyone has to get on board with. Marketing is ever-changing and the competition is always stiff. To help you get ahead of your competitors, you’ll need marketing automation. It’s always best to try out the latest trends in the marketing field and see if it works for your company. What’s great about marketing automation is that the possibilities are endless and you can always customize it according to what your business needs. Try out these trends and see a great improvement in your business.
