Marketing on social media is a tough nut to track. First the algorithms, then the user behaviour, and finally the ever-increasing pressure to create and manage content. This is why some companies hire a social media marketing firm to do the job.
But when you’re tied up with all this, it’s easy to forget about the results. But as a resilient social media expert, we know you’ve got this 😉
To help you with your social media marketing strategy, we’ve compiled a list of 16 best practices for 2024 and beyond.
8 Ways to Amp Up Your Social Media Game
We won’t gatekeep anymore! Here are ten strategies to give your social media the boost it needs.
Table of Contents
Interactive Content Engagement
Why It Matters: Usually, a successful social media strategy means active engagement that pays off in more brand awareness, sales or higher organic traffic to your website. Here, interactive content such as polls, quizzes, and stories invites your followers to actively participate. If you make the best use of trends, you’re already on the right track.
Implementation: Incorporate interactive elements into your posts and stories. Pose questions, create polls, and design quizzes that resonate with your audience.
Also remember to encourage your users to share their thoughts and opinions. It should be a two-way conversation, and not like a brand advertising its business. A Social Media Marketing Agency NZ can help you with thoughtful content strategy and social media marketing plan to achieve this.
Video-First Approach
Why It Matters: Video content like that on TikTok and Instagram Reels is one of the low-hanging fruits of social media. It’s because short-form videos (typically shorter than 1 minute or 30 seconds) are the easiest way to reach out to audience of all ages. And with the goldfish-like attention span that we have, short-form videos are all the rage now.
Implementation: Nowadays, video content is highly getting pushed over all platforms, and social media is no different. With Instagram Reels being the most prominent reel format, you can publish your content via live sessions, tutorials, and behind-the-scenes stories as well. Also try the ephemeral content strategies with videos, such as disappearing stories on Instagram and Snapchat to get more results.
But make sure, your content is visually compelling and doesn’t fail to entertain your audience. Video marketing for sure has its perks, but the resources or effort in making certain content are relatively more than written or audible content. Better make the most of it!
Influencer Collaborations
Why It Matters: Although not something new, influencer marketing is still a widely-used method for emerging and well established brands. The reason for going with influencer marketing with most products is that it’s easy and can bring ginormous results. Authentic partnerships with credible influencers may boost your brand’s trust and contribute to sales via word of mouth.
Implementation: First, you’ll have to identify influencers relevant to your industry or niche. You don’t have to stop at influencers that seem to have a high follower count; you may also have to keep an eye out for their engagement, type of audience engaged and average views per post, etc.
The logic is, that you will have to find influencers that are actively engaging with their audience and may have a lasting impact on your future buyers. So, it can be a sponsored post, takeover, or joint campaign with an influencer that may potentially introduce your brand to new audiences.
Personalised Messaging
Why It Matters: Being a mind-reader is a superpower not everyone has. With the valuable data in your hand, you can predict user behaviours and use them to your advantage. Personalised content speaks directly to their interests, making them feel heard. Thus, tailoring your messaging creates a more intimate connection and increases the likelihood of audience engagement.
Implementation: Leverage personalisation algorithms and platforms like Hubspot to customize content based on user preferences, behaviours, and demographics. These metrics are usually available on Meta Business Suite as well. With the available information, you can create individualised messages that resonate with specific segments of your audience, making them feel seen and valued.
Embrace New Platforms
Why It Matters: There always something brewing on social media and its platforms. And while mobile phone usage has increased over the years, it’s safe to assume that the majority of your target audience may have a smartphone. This also points to one fact; that they use different platforms like Facebook, Instagram, Reddit, Pinterest or so on. Hopping on most of these platforms can give your brand a competitive edge and access to untapped audiences.
Implementation: Hop on the latest social media platforms and trends as they’re the best time to grab eyeballs. Experiment with new features and platforms that align with your brand identity. Whether it’s a rising app or a unique feature on an existing platform, coming early on that feature can position your brand as innovative and trendsetting.
Community Building
Why It Matters: Social media is not just a broadcast channel to advertise randomly, rather it’s become a community hub. People come to get their questions answered, preferably to get their concerns addressed. Turning a blind eye to an active community that may be interested in your product or service means you’re missing out on massive opportunities of building trust. When you identify such community, you create a loyal and engaged audience, eventually making them your brand evangelists.
Implementation: You can encourage discussions, create forums, and share user-generated content to get more enthusiastic responses. Acknowledge and celebrate your followers’ contributions, turning your social media channels into spaces for genuine interactions. This community-centric approach strengthens brand loyalty and advocacy.
AI-Powered Insights
Why It Matters: Artificial Intelligence (AI) is increasingly becoming the lifeblood of most social media platforms these days. For instance, Quora, a question-answer based forum, is already incorporating tools like ChatGPT and Bing to save its users hours of sifting through the answers. Thus, AI’s insights into user behaviour, preferences, and trends can help you make strategic decisions in umpteen ways.
Implementation: Invest in AI-powered analytics tools to gain a comprehensive understanding of your audience. While you analyse data to identify patterns and trends, AI can be your assistant in tailoring your content and posting schedule for maximum impact. If you need help in predicting future trends and audience behaviours, count AI as one of the strongest tools in your arsenal.
Storytelling with AR and VR
Why It Matters: No wonder why top brands like Amazon, Gucci, Sephora and many more are already using Augmented Reality (AR) and Virtual Reality (VR). As much as its bolstering their online presence, it’s also improving collective shopping experiences.
There’s something about immersive storytelling experiences that brands benefit from increased customer curiosity and high sigups. If you’re into retail, you can only imagine how great offering AR and VR can be for your business.
Implementation: You don’t need to be highly tech-savvy for this. Just explore AR filters on platforms like Instagram and Snapchat. Virtual experiences or simulations using VR can be made, if you partner with a suitable AR and VR marketing agency. These technologies can transport your audience to unique environments or showcase products in innovative ways, enhancing engagement and brand recall.
Conclusion
When it comes to social media, a lot of people tend to stick to hit and trial methods while hoping for the best.
However, the more you think it through and make your strategy fool-proof, the more results you can expect. Although with a little experimentation and testing you can go a long way in earning a solid audience base.
If you’re wondering how you can make it work, a Social Media Advertising Company in New Zealand can help you come up with a solid strategy for your social media in a way to position your brand for sustained success and growth.
