Dipp Uses AI to fix Bottlenecks between Marketing and Design Teams


AI to fix Bottlenecks between Marketing and Design Teams
Dipp Uses AI to fix Bottlenecks between Marketing and Design Teams
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Introduction:

Mikhail Abramov and Jennifer Chen worked as art directors in New York City for fifteen years before creating Dipp. At that time, AI to fix Bottlenecks between Marketing and Design Teams and design processes had stayed the same and were frequently hampered by bottlenecks despite the market’s introduction of new technologies and tools.

To help marketing and design teams collaborate more efficiently while concentrating on their respective performance measures, Dipp was introduced three years ago. Instead of requesting a designer, the marketing team only needs to change the price of their advertisement by entering the information into a spreadsheet. The Taipei-based business recently secured $1.5 million in seed funding from backers that included Tezign, SparkLabs Taiwan, Palm Drive Capital, and content-tech’s undisputed king.

Brands must create a brand guideline with details on fonts, colours, and layout before using dip (or they can upload an Adobe Photoshop file). The information is then converted into a dip file that allows editing. Then, so that visual assets can be changed in batches, prices and other ad-related details are imported into a spreadsheet, each row representing a product.

This makes it easier for marketing and design teams to keep up with the enormous volume of visual content required to sell products online. According to Chen, firms often produce 300–500 photos at once, which Dipp can let them achieve in minutes.

The brands that Dipp works with often sell many products, or more than 500 SKUs, and are Fortune 500 firms in the fashion and beauty industries. They frequently launch 20 or more new products weekly, have high product rotation rates, sell on three or more marketplaces, and run social media marketing campaigns. According to Chen, most need designers but have sizable sales and marketing teams.

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Levi’s, Estée Lauder, and Rakuten are just a few of its patrons. Dipp also collaborates with companies that assist firms in distributing their goods through various channels, known as e-commerce enablers.

AI to fix Bottlenecks between Marketing and Design Teams:

AI to fix Bottlenecks between Marketing and Design Teams image

AI to fix Bottlenecks between Marketing and Design Teams [Source of Image : Techcrunch.com]

Dipp has primarily targeted Taiwan since its start, but it is now expanding into Southeast Asia, adding new clients in Singapore, the Philippines, and Thailand. After being accepted into Taipei-based accelerator Appworks, the team behind Dipp opted to relocate to Taiwan due to the market potential it saw in Asia. Dipp was initially founded in New York.

Regarding rivalry, Chen claims that inquiries from prospective clients about how Dipp differs from Rocketium—a platform that assists creative teams in creating massive marketing campaigns—are frequent. Since brands in Asia frequently sell through several online channels, including PC Home, Momo, Shopee, and Lazada, Chen claims that Dipp differentiates itself by concentrating on e-commerce.

There are specific requirements for visual content on each marketplace, including file types and size restrictions. Brands may automate their adverts to meet various needs because that data is integrated into the app platform.

To help close gaps between the marketing and design teams, Dipp is currently striving to incorporate generative AI into its platform. It will, for instance, enable marketers to use prompts to produce visuals as a rough notion to give to designers. Additionally, it automates the procedure for evaluating designs or little issues like character limits and formatting to ensure that content complies with social media and industry standards.

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The additional money for Dipp will be utilized to grow the company’s personnel, particularly in the business and R&D divisions.

Palm Drive Capital’s founding partner Seamon Chan stated in a statement, “We are happy to help Dipp strengthen their e-commerce offering with AI capabilities. Global venture capital investments in generative AI reached US$1.7 billion in the first quarter of this year. We are optimistic that this solution will disrupt e-commerce operational workflows throughout the APAC region because the company has verified its value proposition in Taiwan by providing a critical key to the multichannel e-commerce operations of international companies.


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Sai Sandhya