In today’s fast-paced digital world, using video in marketing campaigns has become paramount. Nowhere is this more critical than in the healthcare industry, where humanizing organizations and simplifying complex concepts is of utmost importance.
Healthcare videos can range from introducing a new medical product to sharing inspiring success stories or explaining symptoms after a daunting diagnosis. They are a powerful tool for engaging and educating audiences.
In this article, we’re delving into the realm of healthcare explainer videos and showcasing some of the best medical and healthcare videos of 2023.
Table of Contents
MedPower: Revolutionizing Healthcare Training
MedPower, a platform dedicated to assisting healthcare professionals in their training journey, kicks off our list. Their healthcare explainer video cleverly employs a blend of character animation and a captivating analogy involving the “MedPower” machine.
In my opinion, Healthcare video production company has done a fabulous job here. The video illustrates complex training materials being fed into the machine, which then produces simplified video courses. While the representation might be metaphorical, the creative choice of animation beautifully simplifies the concept.
Tip: Use Analogies to Simplify Complex Concepts.
Testicular Cancer: Deadpool’s Edgy PSA
In just over a minute, a fictional character delivers a message that could potentially save lives. This Public Service Announcement (PSA) from Marvel’s Deadpool humorously and edgily emphasizes the importance of checking for testicular cancer.
It’s not your typical healthcare video, and that’s precisely what makes it stand out. The bold and unconventional approach grabs attention and effectively conveys the message.
Tip: Be Bold in Your Approach.
Oscar: Streamlining Health Insurance Information
Oscar, a health insurance provider, utilizes an animated explainer video to simplify the often-daunting subject of health insurance. The video provides a clear and easily digestible explanation, complemented by a visually appealing color palette and a mix of dynamic shots. Animated versions of app screens add a touch of creativity while ensuring the video’s longevity.
Tip: Consider Using Stylized UI Elements in Animated Videos.
Nimble Pharmacy: Adding Animation to Healthcare
Nimble Pharmacy opts for a simple style of illustration and animation in their video, effectively distinguishing themselves in the pharmaceutical industry. The use of characters that can represent anyone and a relatable first-person approach allows viewers to connect with the message.
Tip: Have Fun with an Abstract Style.
Kennion Benefits: Internal Communication through Video
Kennion Benefits takes a different approach by creating a video for internal use, demonstrating that videos can serve various purposes beyond customer-facing content.
With a muted color palette aligned with the company’s branding, this stylish video conveys essential information concisely.
Tip: Utilize Video for Internal Communication.
Counselling Directory: Visual Metaphors for Eating Disorders
Counselling Directory employs visual metaphors to personify the fear experienced by individuals suffering from eating disorders.
The video animation agency has done a fantastic job here. By representing fear as a dark shadow that looms over sufferers in every scenario, the video effectively conveys the all-encompassing nature of this health issue.
Tip: Explore Personification and Visual Metaphors.
UPS Healthcare: A Well-Branded Healthcare Video
While UPS is already a well-known shipping and logistics service, this video focuses specifically on the healthcare arm of the business.
The constant panning technique keeps viewer attention, and the video aligns seamlessly with the UPS Healthcare brand through a limited yet compelling color palette.
Tip: Ensure Your Video Matches Your Brand Identity.
AdhereTech: Audience-Centric Animation
AdhereTech, a smart prescription tracking system, employs an animated explainer video to introduce its service to new users. The video cleverly bases its characters on the actual audience, enabling viewers to relate more easily. Additionally, the video showcases a map indicating how many people are already benefiting from the service, providing social proof to encourage sign-ups.
Tip: Create Characters Relevant to Your Audience.
WHO: Black Dog as Depression
Our last pick comes from World Health Organization. It became the most impactful video made in the niche of mental health. It was launched in 2023 on world mental health day.
Since then, it took over the internet as the message was not just touchy, but it also evoked response from the community to raise awareness on mental health.
The video has achieved a staggering number of views online. It counts 11 million, and will continue to grow.
The central theme of the video draws inspiration from a saying attributed to Winston Churchill, who candidly described the bouts of depression he faced throughout his life as a ‘black dog.’
This metaphor has since become a widely recognized way of describing the challenges and struggles associated with mental health issues—a universal battle faced by countless individuals worldwide.
The video is an adaptation of the book bearing the same title, written and illustrated by Matthew Johnstone. Its illustration style is timeless and artfully conveys the concept of the ‘black dog’ without relying on complex medical terminology.
Tip: Use Visual Storytelling to Simplify Complex Messages
The message is emotional in a sense that it not just commemorates the occasion of world mental health day, but most importantly it has perfectly depicted depression as an enormous, haunting black dog. The visuals are simple, yet ideal to convey the depth of the message.
Everything seems to having that profound impact on the viewer that is always needed to evoke a strong emotional response, and boost awareness on a disease that is truly alarming.
Wrapping up
In conclusion, healthcare explainer videos are powerful tools for simplifying complex healthcare concepts and engaging audiences.
These videos of 2023 demonstrate the versatility and creativity that can be applied to health-related topics, making them more accessible and relatable to a broad audience.
It is pertinent to acknowledge that the landscape of healthcare marketing is evolving. So, the same old, dull, and boring stuff won’t work in the name of healthcare videos.
Organizations soon need to find a more engaging and compelling way to get their job done. The videos shown in this blog are the best ones as these are truly memorable and can change the game around for anyone.
