This post was most recently updated on May 17th, 2022
There is no doubt that the vital element in social platforms is graphic and visual content, with video standing out. And the reason is simple. Because audiovisual content is processed faster in our brain, and, therefore, users tend to share it more on their social networks.
We find graphics attractive, easy to understand and offer value while generating more interactions than plain text. And although the video is the format with the most hook today, creating images for social networks continues and will continue to be a strong bet for brands.
For this reason, in this post, I want to talk to you about the essence of graphics and some tools that we use in my team to quickly design and spread visual content/
The essence of graphic content in social networks
He thinks that the most active users on social networks want to live a 360ºexperience, which is why they highly value receiving content in different formats.
When selecting graphic content for your content plan on social networks, it is common for you to have doubts about whether to create your own graphic content, use the content of others (taking into account copyright), or use free standard designs ( of an image bank, which is the one that most end up opting for).
There are sites where you can find pre-made photos that you can use as a base to start with and then edit.
One of these pages is Free For Commercial Use, where mentioning the creator is not necessary; you just have to search and download the image. You will be able to create exclusive visual content where you use your creativity to surprise your community.
But if you want to make a difference and avoid copyright problems, I recommend that you create your own quality content for your business. These are the benefits you can get:
- The attention of your buyer person from a certain graphic style.
- A greater number of interactions is due to originality.
- Cost savings for the purchase of copyrighted images and graphics.
- Improving the loading speed of your website by uploading unique and optimized content.
- Reinforcement of the image of your brand originated from a different style.
Super tools to design content for networks
Here, my goal is to tell you about all those tools that you can use in your business in a super simple and intuitive way. Almost in a blink of an eye, you will have created banners for social networks and other graphics.
Do you know what the tools to design content adapted to the most interesting social networks are? Let’s have a check.
This Adobe tool has integrated Spark Post, Page, and Video, and it’s ideal for creating graphics, images, and videos in seconds to share on social media.
They can be created from memes, inspirational phrases, discount coupons, to invitations or banners. But if there is something that stands out about this app, it is that you can create attractive visual storytelling.
Also, to inspire you, Spark offers you the possibility to start with a pre-designed template and choose the option that best suits what you are looking for (business, teaching, personal brand, flyer, etc.).
It is characterized by:
- Have good filters for images.
- Style tips.
- Functions and editing to include links and image galleries.
You can also try PlayStory, a brand new interactive video creation tool that boosts engagement.
Another tool for social content is Canva. And the most remarkable thing about this is its intuitive interface.
For its part, the pre-designed templates available are more oriented to the theme of events, functional marketing, education, and personal parties.
The functions that stand out are:
- Functions for teamwork.
- The free account offers 1 GB of storage.
- Ability to save custom filter settings via code.
DesignCap is great for creating social media banners and images from scratch, with the option to rely on pre-built templates for inspiration. The theme options are very varied: travel, school, corporate identity, fitness, social events, food and drink, promotions, etc.
It can be adapted to the formats of most social networks like Facebook, Twitter, Pinterest, Youtube, and so on.
These features stand out:
- Intuitive photo editor.
- Get access to countless templates and resources to boost your creativity..
- Ideal for creating infographics.
It is a cross-platform vector graphic design application, which means that you can use it on any software (Windows, Mac, or even Linux).
This platform does not have pre-designed templates and is characterized by being a more precise editor.
- Supports multiple images of different sizes.
- It allows you to create detailed and beautiful vector images.
- It includes path graphics, padding, and a good text engine.
What tool to use to design social content?
After all this theory and seeing the main functions of the most popular tools for social content, here I leave you with the possibility of downloading a free template in Excel format, where I collect a visual summary with the main characteristics of the five tools that I have shared with you in reference to:
- The standard measures for each social network.
- The type of format (jpg, png, etc.).
- And whether or not it has pre-designed templates.
Although the video is the most widely accepted format on social networks, graphic content continues to struggle to be one of the preferences for social network users. For this reason, in this post, I have shared my favorite tools to design content for social networks.
I hope they will help you when launching yourself to create attractive and impressive graphics, which at the same time differentiate you from your strongest competitors.