It can be overwhelming to begin putting together a social media campaign. Although you are aware that you require social media analysis tools, you are unsure of where to begin.
We’ve put together a handbook on everything you need to know about social networking technologies as a service to you. You’ll discover what kinds of tools are available and how social media tools fit into the strategy. Let’s get going:
Table of Contents
The Modern Social Workflow
You must look at the procedure to comprehend the instruments required for a successful social media campaign. Consider social media management as a loop with four distinct steps.
- Creation of content. You must continuously generate original ideas. The next step is to sit down, organize these concepts, and produce content. Infographics, videos, blog articles, and other content are examples of this.
- Content creation. Once your material has been produced, it must be distributed globally. It is possible to automate this process using many technologies. Consider carefully whether you want to use only free channels or whether you want to pay for more exposure.
- Response and listening. A conversation between your brand and its audience will start with strong content. You must be ready to interact with them and listen to their responses. Keeping up with the most recent trends is another aspect of listening. To produce timely and pertinent material, you should make use of them.
- Comparing and analyzing the content. The last stage is to thoroughly examine your results to determine what is and is not working. You can be wasting your time if you don’t know whether your efforts are having any effect.
Unmetric collaborates with suppliers of publishing and listening services.
Using a Variety of Tools
It needs a range of tools to successfully manage each step of your social media strategy. You must make sure that they complement each other and attempt to overcome each other’s weaknesses.
There are typically three different types of social media tools. Venues for posting, for listening, and for conducting competitive analyses. Each tool approaches social media differently when used separately. They can work together to help your company reach all of your social media and professional objectives.
Listening Platforms
Suites like Salesforce Marketing Cloud, formerly known as Radian6, are examples of listening platforms. These tools can track numerous social media channels to find out what people are saying about your company. Additionally, you’ll be able to learn about the most recent business trends and news.
When it’s time to develop content, this knowledge will be very helpful to you. You’ll be aware of what matters to and is relevant to your audience. However, you can’t solely rely on listening platforms. You’ll need a thorough competitive study to gain a deeper insight of the market. We’ll talk about these instruments in a moment.
Publishing Platforms
Publishing platforms assist you in distributing your content globally. The last thing you want to do after creating your content is spend time posting it. You may simply publish material across many networks by posting at once using tools like HootSuite and Percolate. Setting up a publishing schedule is simple, making it simple to update content frequently.
Competitive Analysis Platforms
Social analysis tools concentrate on companies and sectors while other tools concentrate on users. You will be able to monitor the indicators that are important to your company. First-touch, multi-channel, content, and timing analyses are all included in this.
Most significantly, you’ll be able to evaluate the material of your rivals. Platforms for competitive analysis like Unmetric are so useful because of this. Gaining a thorough understanding of what is effective across your entire business will be possible. Trending subjects and unexplored markets are simple to find.
Using all the major social networks, Unmetric provides customers with access to the social media performance of over 30,000 businesses across 30 industries. Marketers may search through millions of pieces of content using one of the newest tools called Inspire, much like how you would use Google to look up information.
Simply type in any term, such as “Super Bowl,” “Christmas,” or “Selfies,” and posts and tweets containing that word appear in a matter of seconds. Tweets can then be sorted by engagement or date. The tool is helpful to marketers since it makes it simple for them to identify material that is effective and get ideas for new campaigns.
Free Tools
Free tools are equally important to talk about. There are several social media technologies that are readily available for free and have good commercial value. According to Huffington Post, these are some of the best:
- Use Google Alerts.
- Hootsuite
- TweetDeck
Additionally, a lot of native tools are provided by Facebook, Twitter, and other platforms. You may use these tools to plan posts, combine social network accounts, and scan for mentions, among other things.
None of these tools are all-inclusive, which is the issue. They won’t have as many possibilities as other tools, and they will only record incomplete data. Although they’re a wonderful place to start, they don’t fully convey the situation.
It’s also important to remember that your competitors can use these tools for nothing at all. Using them won’t offer you a competitive advantage, but it will help you remain afloat. If you want an advantage, you’ll need to use more sophisticated tools, such as Unmetric for intelligence and benchmarking and Salesforce Marketing Cloud for listening and publishing.
Using All These Tools Together
These tools’ true worth lies in how well they cooperate. Look at these potent illustrations:
- Analytics and listening. Every time your company is referenced on social media, your listening tools can ping you with a notification. You can check your analytics platform after you respond to see if you’re responding as promptly as you should be and how well your responses are being received. Combining the two will let you reach your target as effectively as feasible.
- Analytics and publishing. You can access a range of data if you employ powerful analytics tools like Unmetric. You’ll be aware of the content types that are successful, the platforms where they are successful, and the ideal posting times. By leveraging your publishing platform to publish at the most advantageous time, based on your data, you’ll be able to maximise your engagement score.
Are Social Media Tools Useful for My Business?
Social media tools are essential if you want to establish a presence on any platform because of their strength. And it’s definitely worth it to establish this presence. The reach of social media is astounding. Here is an average of how many people are using some of the most popular social media sites:
- Facebook: 890 million users.
- 359 million are on Google+.
- Twitter users: 288 million.
- 300 million users of Instagram.
The good news is that you don’t have to use every platform available. Start with one or two that make the most sense for your company. A strong online presence on one website is preferable to a weak one on a dozen.
Give Unmetric a Try for Free!
It is obvious how crucial social media platforms are for every company. Click here to sign up for a free 3-day trial of Unmetric if you’d like to give it a try. If you’re not a hands-on person, choose a 20-minute demonstration instead!
