This post was most recently updated on May 19th, 2023
In conditions of fierce competition, it is getting more challenging to create a beautiful and popular website. What can be said about keeping the user activity on the resource? Yes, there are many tools and methods to do this. And one of the most popular is to add widgets for websites. A small application helps to solve many tasks: increase conversion, collect data, etc. How to add website widgets to your site and what it will bring, we will consider in this article.
What Are Widgets For Websites, And Why Are They Needed?
A website widget is a small additional application that performs a specific task or function. Its main purpose is to interact with the user: provide and collect information, and increase conversion. It is always in the user’s field of vision. Of course, the site can easily do without widgets, but we are already used to them on mobile phones and desktop devices.
The functionality of website widgets is quite large. But the main task of such a block is to notify important information. For example, they can play the role of an email & phone collector, informer, feedback collector with survey, etc. Usually, when creating a site, it is difficult to predict in advance all the necessary additional functionality, but you can always add the required widget later.
Email List Building Widget
Collecting a database of email addresses is one of the key tasks in email marketing. The easiest way to build a mailing list is to add a subscription form to your website. And for this method to be effective, you should test different website widgets: try different designs, placements, and appeals. This way, you will find the most effective format. Use cross-cutting blocks: footer, right or left menu. You can also configure the appearance of the form as a trigger event (adding a product to the basket, leaving the site, etc.).
The main functions of widgets include:
- collection of contact data of site visitors;
- purchase motivation (for example, “limited offer”);
- retention of site visitors (important for SEO);
- feedback (increasing the level of customer service);
- information about promotions, novelties, and offers.
Small widgets can be placed at the bottom or top of a web page. Developers also have it at their disposal on the side, and sometimes (temporarily) they appear on top of the page.
What Should You Pay Attention To When Choosing A Widget?
If there is no time to develop a widget, or in principle, there is no one to deal with this matter, use ready-made solutions available in multiple variations. And all you need is to place it in the right place. To choose the best option, study the following tips:
- read real reviews of site owners who already use the widget;
- compare the features of paid and free options;
- decide on the functionality (this will simplify the search);
- analyze competitors who already use the widget (at least 5-10 sites);
- test attractive options on your resource
A widget is an auxiliary tool. It is best to place it on the edges of the page. For example, on top, on the side, in the bottom corner, etc. A good option is to place the “message” on top so that it attracts attention, install a callback widget on the side, and a pop-up at the end of the article. Although no one prevents you from experimenting, the fact is that users are used to specific widget locations. They will involuntarily look there, trying to solve their problem.