If you run a business, you’ve probably started to realize the benefit of having multiple accounts. Whether these are for social media or e-commerce, there’s a reason why businesses require many accounts. However, despite having good intentions, many platforms don’t allow multi-accounting. This poses a challenge to many brands that need multiple accounts. So what can you do?
In this article, we explore the use of multiple accounts and why businesses need to implement multi-accounting into their strategy. We also look at the challenge this poses. Finally, we cover the best solution to these hurdles: rotating residential proxies. We explain why these proxies are ideally suited to help you overcome the challenges and effectively manage multiple accounts.
Table of Contents
What Is Multi-Accounting?
Multi-accounting is the process of creating and managing multiple accounts on the same platform. This can be creating multiple accounts on Facebook, Instagram, or even online e-commerce portals like Amazon.
Multi-accounting can be a simple process, such as creating an account with a username and password then logging out and creating a different one on the same platform with different credentials. However, this process is easily detected through your IP address and the device you use. This is why it’s easy to become blocked if you create more than a handful from the same IP and device.
Why Is It Essential for Businesses?
Multi-accounting can be used in a few different ways to benefit your business. First off, if you have a business with many different departments, or store locations in many different areas, you may need multiple accounts to enable better marketing and targeting.
Think about it like this, if you’re a man and you love the men’s department at a certain store do you want to be bombarded by posts about their other departments, such as women’s clothing or kitchenware? Similarly, if you’re based in Dallas, you don’t want to see posts regarding specials for Colorado. Seeing too many irrelevant posts might lead to you unfollowing that profile.
Another reason why businesses might need many accounts is to automate account growth. If your business is new or if you haven’t invested a lot of time in online marketing through social media, you might realize that growing your account is tough. These platforms have complex algorithms that only show popular and relevant posts to other users. So if your account is still fresh and hasn’t gained a lot of traction it can require a huge time investment to get it going.
In this case, creating multiple accounts to artificially boost the engagement on your account can be beneficial. You still need to post relevant and engaging content, but by using multiple accounts to simulate interactions you can make your content seem more relevant and therefore get it shown to more people.
What Are the Challenges With Multi-Accounting?
Clearly, there are many different uses of multiple accounts for businesses. However, despite these legitimate reasons for wanting different accounts, most platforms impose limitations on the number of accounts you can create. Social media sites in particular love restricting users to only a handful of accounts. If you create more than that, they start issuing IP bans which can be very detrimental for your business.
The reason for this limitation is a good one, though. These platforms place this limitation to keep spam and bot accounts off the platform. This is essential to improve the user’s experience. But it does present a major challenge to businesses that have good reasons for needing many accounts.
The Best Solution – Rotating Residential Proxies
Luckily, there’s a simple solution to this problem and they’re called rotating residential proxies. You might have already heard about the security and anonymity that these tools can bring to your connection. However, they offer so many other uses for your business that you might not realize yet. When it comes to multi-accounting, these tools are ideal because they give you access to a wide pool of dynamic residential IPs.
So, what does this mean? It means that when you use one of these tools, they will automatically rotate the IP with each new request. As such, each time you create a new account, it will be linked to a different IP. Another benefit is that these IPs are all from real devices. This makes them extremely difficult to detect as anything but a real user.
Final Thoughts
Rotating residential proxies is one of the best tools you can use when multi-accounting. These tools can be used to secure your network and protect your business assets from breaches. It can also provide online anonymity when browsing the internet, further protecting your connection and identity. These tools are also essential for multi-accounting. When used for this purpose, you can extend your marketing reach, improve engagement on social media, and build a strong online reputation without fearing IP bans and account freezes.
