Bigbasket: Case Study, Company Profile, Founding Team, and Many More

Bigbasket : Case Study, Company Profile, Founding Team, and Many More
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What is the first thing that comes to your mind when you think about grocery shopping? I am sure that many of the readers will agree that we generally plan grocery shopping during the weekends and get tired of the long billing queues. But what if I tell you that you can shop for your necessities from home while watching TV or having breakfast? Yes, you read it right. Today I introduce you to the world of online grocery shopping, where you can place orders quickly and conveniently.

Due to the pandemic and the current rainy season, it is a hassle to step out of our houses to buy necessities. So, realizing the problems of the public, many grocery stores have entered the e-commerce market. Online grocery stores like Big Basket, Grofers, Jio Mart, Flipkart, Dmart, and Amazon Pantry are well-known in India. Here you can shop for fruits, vegetables, personal hygiene, and daily necessities and get them delivered to your doorstep. Today we are discussing one of the most successful online grocery shopping companies called Big Basket.

About Bigbasket :

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Image Credit/Source: Techcrunch

Supermarket Grocery Supplies Pvt. Ltd, popularly known as Big Basket, is a successful Indian online grocery store. The company came into existence in 2011 and is operating from its headquarters in Bangalore, Karnataka. It is under the ownership of Tata Digital Limited and focuses on delivering food supplies, home essentials, and convenience items. Hari Menon, V.S. Sudhakar, Vipul Parekh, V.S. Ramesh, and Abhinays Choudhari are currently managing the company. The company supports more than 5000+ employees and offers them a salary worth Rs. 1.5 Lakh- 3 lakh per annum.

It serves in Pune, Noida, Surat, Indore, Delhi, Patna, Nagpur, Mumbai, Chennai, Kolkata, Lucknow, Gurgaon, Ahmedabad, and Vishakhapatnam. It is also famous in Mysore, Gandhinagar, Hyderabad, Coimbatore, Kanpur, Chandigarh, Guntur, and Visakhapatnam. Shah Rukh Khan is the brand ambassador of the company who has massively boosted its growth and popularity. The Big Basket application is also available for download on both the App Store and Google Play Store. It requires name, mobile number, email address, and delivery location to complete the registration process.

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How Bigbasket Works ?

Big Basket handles everything from managing the stock to supplying all over the world independently. The users get to order the desired products and get them delivered to your doorstep. The company initially focused on the younger tech-savvy generations and then expanded its business to all age groups. At present, it serves 18000+ products in more than 30 cities and has more than 1000 sellers and 100 million customers. 

The Big Basket framework includes Merchandise Sale, Sales Commission, Feature Listing, Store Sales, and Sponsored Content. The company emphasizes eliminating the hurdles between the suppliers and the consumers and increasing savings per order. It is partners with brands like HUL and P&G that manage the supply of perishable products. User-friendly interface, top customer service, and benefits of savings are its key features.

Products it Offer:

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Once you have completed the registration process, you can see the home or first page of the Big Basket application. The left side has your name, address, orders, wallet, profile, ratings & reviews pay now option, my list, and shop by category, and offers. The right side has the membership, payments, gift cards, notifications, customer service, and logout options. The application has a user-friendly layout, so it is easier and quicker to find the product of your choice. The app has categories like Fruits & Vegetables, Food grains, Oil & Masala, Bakery, Cakes & Dairy, Beverages, Snacks & Branded Foods.

It also offers Beauty & Hygiene, Cleaning & Household, Kitchen, Garden & Pets, Eggs, Meat & Fish, Baby Care, and Gourmet & World Food. You can shop for herbs, seasonings, cuts & sprouts, bunches, flower bouquets, dry fruits, organic staples, cakes, pastries, health drinks, and soft drinks. Biscuits, chocolates, spreads, breakfast cereals, ready to cook, noodles, pasta, and frozen veggies also add to the list. You can also shop for feminine hygiene, men’s grooming, medicines, garbage bags, festive needs, pet food, gardening, bakeware, diapers, feeding, and nursing items.

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About Bigbasket Membership:

Big Basket membership, popularly known as bb star membership, is an exclusive membership plan designed for premium customers. The membership scheme comes with many exciting offers and privileges that we shall discuss one by one. It offers free delivery on every order above Rs. 600, which means that the users do not have to pay for any shipping charges above Rs. 600. A delivery token of Rs 30 is applicable on every multiple shipments below Rs. 600. The customers can also choose from the slotted, express, and specialized delivery services.

BBStar membership holders get the advantage of reserving delivery slots according to their convenience. The priority delivery feature is only available on big basket slotted delivery and is subject to availability. The membership holders can also save money by placing orders from the BBStar price catalog during the sale. The membership costs Rs 600 for six months, and the user is allowed to cancel it anytime within the first 15 days of renewal. The customers receive the refund in their bb wallet, which they can use for placing the order.

Cashback on successful delivery is another benefit that the bb star membership users can avail. Once any user places an order after applying for the membership, he is eligible for a total cashback of Rs. 300. The cashback of Rs 100 is credited in the bb wallet every month for the first three months. There is no expiry date and minimum order value to receive cashback. The users can also add money to their bb wallet and return any item by calling the customer care service. Big basket follows a no-questions-asked return policy and offers full assistance, including a refund for the returned item.

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Comparison With Grofers:


Grofers is an Indian grocery delivery company existing since 2013. The company has its headquarters in Gurgaon and is functioning under the ownership of Zomato. Saurabh Kumar and Albinder Dhindsa are founders of the company and managing more than 2000+ employees. The company serves in 27 cities: Bhopal, Indore, Nagpur, Rajkot, Surat, Kochi, Chandigarh, Kanpur, Vadodara, and Visakhapatnam. It aims to improve the well-being of the people and create more employment opportunities. Grofers, Big Basket, and Amazon Pantry are the top three Indian grocery delivery companies.

Grofers focuses on delivering groceries, fresh fruits, vegetables, books, mobiles, flowers, baby care, kitchenware, electronics, and personal care products. It also offers daily necessities like milk, eggs, bread, cooking oil, cold drinks, pet food, chocolates, shampoo, diapers, and gourmet products. The company’s specialized brands include Grofers Happy Day, Happy Home, Mothers Choice, Happy Baby, O’range, and G Fresh, and runs from 6 AM to 11 PM every day. It charges Rs 29 upon cancellation of the order by any customer. Free Coin Store, MOV Scheme, Gaana Plus, Lenskart, Med life, Urban Company membership, and the Stay Home April campaign are its most favorable initiatives.


The Big Basket application is a user-friendly, safe, secure, and one-stop solution for all your needs. It is known for its quality products, efficient staff, and before-time delivery services. For the last ten years, it is working continuously to expand its business and include more products. The month-end sale, membership benefits, and instant refunds on returns are its distinctive features. During the ongoing pandemic, they also emphasized the importance of contact-less and cashless delivery. All the users are requested to keep a basket outside their door before the delivery person arrives and maintain social distancing. I am using the Big Basket app for the last four years, and the membership benefits make the shopping experience comfortable. So, if you have not tried the app till now, do give it a try. Happy Shopping!

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aastha Mehta

Hello, all beautiful readers, this is Aastha Mehta. I am a BCom graduate aspiring to be a writer. My hobbies are reading novels, listening to music, writing one-liners, and learning new skills. In my free time, I like to read editorials, watch international dramas, surf the internet, and do online shopping. Hope you all have a fun time reading my articles.