Bolt – Startup Story | Founder| CEO | Funding | History | Competitors

Bolt - Startup Story | Founder| CEO | Funding | History | Competitors
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The app Bolt provides a number of mobility-related services, such as food delivery, ride-hailing, e-scooter rentals, and automobile leasing. Commissions, e-scooter and automobile rentals, software subscription fees, and franchising fees are all ways that Bolt generates revenue. Bolt operates on a marketplace business model.

Launched in 2013 as Taxify, Bolt has grown to become one of the world’s leading mobility platforms. It now counts over 75 million users.

About Bolt:

Bolt image
Bolt (Image Source:

With offices in Tallinn and over 500 locations in more than 45 countries in Europe, Africa, Western Asia, and Latin America, Bolt is an Estonian mobility firm that provides vehicle for hire, micro-mobility, car-sharing, and food delivery services. Globally, the business serves more than 100 million clients, and more than 3 million partners utilize Bolt’s platforms to provide consumers with rides and deliveries.

Bolt is an app-based mobility platform that provides clients in more than 150 locations with ride-hailing, food delivery, e-scooter, and automobile rental services. In order to provide these services, the business collaborates with independent contractors. These contractors operate on an as-needed basis, which means they are only compensated when a task is completed. Similar to this, Bolt collaborates with nearby shops and restaurants, which then supply the food and drinks that are delivered by the contractors.

Bolt Founder & Team:

In order to combine all of the cabs in Tallinn and Riga onto one platform, Markus Martin, and Oliver Villig, all 19-year-old high school students, launched Bolt (formerly Taxify) in 2013. With a loan of €5,000 from his parents, he created the initial version of the smartphone app. In August 2013, the service was introduced in Tallinn, Estonia, and by 2014 it was available elsewhere. Located in Tallinn, Estonia, Bolt.

Bolt founder image
Bolt founder (Image Source:

Bolt History:

  • In order to combine all of the cabs in Tallinn and Riga onto one platform, Markus Villig, a 19-year-old high school student, established Bolt (formerly Taxify) in 2013. With a loan of €5,000 from his parents, he created the initial version of the smartphone app. In August 2013, the service was introduced in Tallinn, Estonia, and by 2014 it was available elsewhere.
  • By purchasing a local taxi firm with a valid operating license, Bolt began offering its services in London in 2017. However, Transport for London later ordered Bolt to cease operations. In June 2019, the business reopened in London and submitted an application for a new license.
  • Bolt began offering its services in Paris and Lisbon after the failure in London.
  • The business announced its expansion into dockless electric kick scooters in September 2018 and introduced them in Paris.
  • The “Green Plan,” a project to lessen the ecological imprint of the transportation sector and Bolt as a corporation, was unveiled by Bolt in September 2019. By 2025, Bolt’s contribution to the CO2 emissions of the European transportation industry must be offset by at least 5 million tonnes, and additional environmentally friendly travel options must be offered to passengers.
  • Bolt was placed third in the Financial Times’ FT 1000: Europe’s Fastest Growing Companies in both March 2019 and 2020.
  • Bolt and Uber announced intentions to separate themselves from the Russian firms they are affiliated with in late February 2022. Bolt also claimed that they had ceased selling goods made in or purchased from Russian enterprises. In addition, Bolt promised to continue offering its services in Ukraine despite the continuing Russo-Ukrainian War.
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Bolt Name & Logo:

Bolt image
Bolt (Image Source:

Bolt Highlight:

Company NameBolt
FoundersMarkus Martin, and Oliver Villig
Started at2014
CompetitorsPayPal.Signifyd.Stripe Connect.GoCardless.Riskified.SEON. Fraud Fighters.Payoneer.Stripe Radar.
Revenue$23 M
Customer care Email
Customer care Contact details+91 9415-030-907
Company Valuation$11 billion
HeadquartersTallinn, Estonia

Bolt Revenue:

Annual revenue for Bolt is $23.0M. The data science team at Zippia discovered the following important financial KPIs after doing considerable investigation and analysis. With 815 employees, Bolt has a $28,220 revenue per-employee ratio. In 2021, Bolt’s top revenue was $23.0M.

Bolt Funding & Investors:

  • Bolt has raised $1.3 billion over twelve rounds of debt and equity investment, according to Crunchbase.
  • D1 Capital Partners, Creandum, Naya Capital, G Squared, Sequoia Capital, and many more are notable investors.
  • After completing a $713 million Series E financing in August 2021, Bolt’s current market valuation is $4.75 billion.
  • The latest current revenue numbers for Bolt are from 2019, a year in which the business earned an estimated €148 million.

Bolt Business Model:

Commissions, e-scooter and automobile rentals, software subscription fees, and franchising fees are all ways that Bolt generates revenue. Bolt effectively runs on a marketplace business model. In order for its market to operate effectively, it must provide a consistent supply (in this case, restaurants, and drivers), which it then matches with the level of demand.

Commission Fees:

The majority of Bolt’s income is derived from the numerous commission fees it assesses to both drivers and restaurants. From the total cost of the order, drivers pay a fee that might range from 10 to 25 percent. The proportion mostly depends on the area he is traveling through. Similar to this, Bolt also assesses a percentage commission to eateries for each order handled by the platform.

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Bolt business model image
Bolt business model image (Image Source:


Users of Bolt may hire vehicles and e-scooters nearby in addition to ordering meals or a taxi. Users of the scooters must pay a €1 unlocking charge and an additional €0.15 for each minute of use.


Bolt also sells its dispatch software to taxi operators, albeit it is probably a modest source of income. The program enables automated dispatching depending on the location of a driver and customized queues. Additionally, it has a native Android and iOS app, which aids taxi firms in luring new clients.


Last but not least, Bolt also makes money through a franchising strategy that enables business owners to utilize the company’s technology to launch regional ride-hailing services. The franchise business model enables entrepreneurs to benefit from Bolt’s brand awareness and technological expertise. Their time to market is thereby greatly shortened as a result.

Services Offered thru Bolt:

By reducing the time between exploring and purchasing, Bolt’s one-click checkout increases sales and conversions. It’s easy: once customers sign up for our network, their information is retrieved with only one click each time they pay at a Bolt vendor. It’s quick, safe, and practical. Extend your storefront to any digital surface and engage in direct sales in social feeds, digital newspapers, chat, and other areas where consumers look for new items.

You don’t need to remember passwords or complete a tonne of paperwork to purchase with Bolt. Anywhere you want to purchase, Bolt offers one-click checkout and allows you pay however you choose, including PayPal, Afterpay, and other options. Bolt includes hundreds of pre-built interfaces with shipping software, tax providers, and other services. The best part is that you can switch them on instantly rather than waiting months.

  • Businesses: Use frictionless checkout to enhance sales and conversions.
  • For Creators: Make use of every available commercial opportunity on the internet.
  • For consumers – Everyone enjoys shopping more when the checkout process is made simple.
  • Bolt’s potent APIs are for developers to use as they create the commerce of the future.

The app offers users the ability to reserve electric bikes and scooters in addition to its ride-hailing and food-delivery services. Additionally, Bolt has created the Bolt Scooter Platform, which enables regional business owners to use Bolt’s infrastructure and product supply to run their own scooter fleets.

This franchise model also applies to its ride-hailing and food delivery services, enabling regional businesses to collaborate with Bolt and distribute its goods in their local marketplaces. Bolt Dispatcher, a piece of software that helps cab operators to efficiently manage their fleet, is the company’s final innovation.

Bolt services image
Bolt services (Image Source:

Bolt Awards & Recognition:

At the 2019 Card-Not-Present Awards, Bolt was named Best Mobile Solution by Customer Vote.

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Bolt Competitors:

Top 10 Alternatives to Bolt:

  • PayPal.
  • Signifyd.
  • Stripe Connect.
  • GoCardless.
  • Riskified.
  • SEON. Fraud Fighters.
  • Payoneer.
  • Stripe Radar.

Bolt Latest News:

  • Payments company Bolt cancels a $1.5 billion acquisition of cryptocurrency startup Wyre.
  • Bolt, a troubled payments firm, is laying off one-third of its employees.
  • Bolt is being sued by Authentic Brands, the parent company of Forever 21.
  • Mudrex, a platform for crypto investments, secures a $6.5 million fundraising round led by Arkam Ventures and others.

Bolt Future Plans:

  • In order to expedite the objective, on-demand transportation company Bolt has announced its largest-ever investment round, totaling €628 million (US$716 million).
  • In Africa, Bolt, an Estonian mobility tech firm that just raised a sizable round, intends to enroll 200,000 more drivers.
  • Bolt charges a commission to drivers of 15% for every ride, which is 10% less than competing services. Customers and drivers ultimately pay less as a consequence.

FAQs about Bolt:

Which cities use Bolt?

Czech Republic, Cheb, Frdek-Mstek, Augsburg, Bielefeld, Denmark, Austria, Salzburg, Azerbaijan, Mingachevir, Qabala, Belgium, Brussels, Switzerland, Winterthur, Cyprus, Paphos, etc.

Is Bolt still operating?

As it approaches its tenth anniversary, Bolt reports continued post-pandemic expansion. They just revealed that since the epidemic began, our business has increased fourfold, with July 2022 being our most prosperous month yet.

Who invested in Bolt?

Along with current investors General Atlantic, Tribe Capital, Activant Capital, and Moore, new investors include Untitled Investments, Willoughby Capital, and Soma Capital.

What is Bolt vision?

Along with current investors General Atlantic, Tribe Capital, Activant Capital, and Moore, new investors include Untitled Investments, Willoughby Capital, and Soma Capital.

What does Bolt do?

Bolt gives you one-click checkout anywhere you want to shop and lets you pay the way, including with PayPal, Afterpay and more.

What is Bolt checkout?

Bolt Payments is an online payment and checkout platform for e-commerce retailers, including both small and medium-sized businesses and enterprise businesses. It’s designed to increase conversion rates and reduce the number of abandoned carts through its fast, low-friction checkout process.

What is Bolt valuation?

Bolt Financial Inc., a startup that makes online shopping tools used by Forever 21 and other retailers, raised funds valuing the business at $11 billion, a person familiar with the terms said.

What is Bolt in financial services?

Bolt Financial, Inc. operates as a software development company. The Company designs and develops cloud-based platform for checkout, payments, and fraud protection. Bolt Financial serves customers in the United States.

Does Bolt work without WiFi?

ELEMNT/BOLT/ROAM all require internet-connected WiFi to the bike computer directly for automatic workout uploads, firmware updates, route or map downloads, Strava Live Segment synchronization and other internet-enabled features.

Does Bolt work with cash?

Depending on the payment options supported for given location of the journey, you can choose whether to pay the driver for the transport service in cash or use Bolt in-App Payment.


Bolt continues to be unprofitable like Uber. On around 80 million euros in revenue from the previous year, the group lost 61 million euros ($67 million). Villig, however, said that since it is the “most cost-efficient ride-hailing firm in the world,” the business has been able to provide lower fares and collect a smaller commission from drivers than Uber does.

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Sai Sandhya