Breaking the Mold: The Inspiring Journey of Investment Banker turned Entrepreneur, Ritvik Bansal


Breaking the Mold: The Inspiring Journey of Investment Banker turned Entrepreneur, Ritvik Bansal
Breaking the Mold: The Inspiring Journey of Investment Banker turned Entrepreneur, Ritvik Bansal
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18 April 2023, Bengaluru, India

Ritvik Bansal, an Ex-US Investment Banker, has launched a product in the market that identifies as a unique one in the market. The Ex-US Investment Banker has come up with Rezoni, an Indian tech accessories brand that offers solutions to a typical problem which is associated with iPhones. Ritvik came up with the idea to start a phone case service for people who own an iPhone. Rezoni aims to provide people with high-quality and stylish tech accessories. The accessory, being an iPhone case, is much more in the eyes of Rezoni. It is an opportunity for the brand to help its customer express themselves better through its high-quality and stylish phone cases that are protective, stylish, and customizable. 

Investment Banker turned Entrepreneur, Ritvik Bansal
Investment Banker turned Entrepreneur, Ritvik Bansal (Image source: The Economic Times)

Entrepreneurship in India is a growing phenomenon, and no one can stop it from happening. India lists third in the list of the top startup ecosystem. Indian startup ecosystem accounts for some of the best products and services. Companies like Paytm, Udaan, OLA, Meesho, BoAt, PharmEasy, CRED, Razorpay, and many more that were once a startup are now multi-million companies. With such a rich startup heritage in our country, where multiple rules and regulations support individual startups, creating a startup and ensuring the startup grows has become easier than it was before. 

While the startup industry took its time to settle in India, it was already in the scope of visionary people back in the day. Startup founders, who were once regular company employees, are now running a multi-million company. Many modern-day visionaries have also taken shelter in this path and are working on their goals.

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This story about Ritvik explores this very area of how people find a way to do service for society. While many may think leaving an investment banking job in the US may be not well thought of, Ritvik thinks differently and expressed his thoughts on what this journey will bring for him. He is certain that there will be challenges on this path he is ready to face them.

Ritvik was concerned about the tech accessory market in India where the after-sales in subpar, and replicas are being sold by companies that hurt the majority of people who wish the best for their devices. Upon being asked about his company’s future,

Ritvik said, “I am delighted to introduce Rezoni to the Indian market. Our ambition is to provide customers with quality and style along with fresh and original designs. Rezoni is a combination of innovation, creativity, and progress, offering something out of the ordinary. Our goal is to enable everyone to mark even the smallest memories with the widest range of phone cases. We strive to bring uniqueness to the concept. Our team is continuously working on curating new designs and collections.” 

With over 100 prints to choose from, Rezoni provides customization for every customer that makes them feel special and valued. It all makes for a memorable experience and increases the retention rate. Rezoni is yet to make its daunting impression in the market and the industry as they look to extend its product line to other devices soon. Currently working in India, Rezoni will soon be looking to function in different countries like the US, UK, and UAE. 

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Source – Economic Times


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