eCommerce websites are more than just a depot of product listings and catalogs. They provide users with an extensive shopping experience through page design, product images, payment options, and much more. Building a shopping website is only the first step; the actual work begins once your business is up and running.
What are some common mistakes while designing eCommerce Sites?
Developing an eCommerce website can be a challenging task that takes a lot of time and effort. Here are some common mistakes seen when developing eCommerce sites:
- Choosing the Wrong Platform
Website building platforms form the foundation of your eCommerce. It determines how efficient the website functions, how many people it will reach, how it will look, and whether it will succeed. You need to choose a suitable platform, to match your business needs.
Choose a platform that meets your requirements and offers all the features you’ll need to build the web store. PrestaShop, Magento, and WooCommerce are some of the most popular eCommerce website platforms most merchants utilise when launching their stores.
- No Logo
The next step after making your website is to give it an online identity. Most eCommerce sites have a unique logo with their trade name apparent so users can distinguish their brand swiftly. Your audience is typically attracted to the website logo foremost. Therefore, allocating a budget for professional graphic design is crucial to make a good impression.
- Lack of Images
Your customers scrutinize your website by how appealing it may seem. No one is concerned about using a site with a cluttered layout or dull design. Use images, videos and graphics to keep your visitors engaged. Incorporating recognisable company logos and brand names in your store is a proven approach to capturing the attention of current and future customers. This will promote your products’ authenticity and capture more attention.
- Incorrect or Incomplete Information
Many online marketers often overlook the importance of the About Page. This page is necessary to ensure your authenticity and success in the market. Providing sufficient and relevant information will significantly improve your brand’s credibility.
- Not Optimizing the Site for Mobile Devices
More than half of all internet users access the internet using mobiles rather than a traditional desktop. These figures have only risen over time as more and more people switch to mobile phones. Creating an eCommerce website solely for desktop users will limit your site’s online success.
Your eCommerce store must be built to be fully responsive so that it can be viewed and accessed across all screen resolutions and devices.
- Having insufficient (or excessive) social proof
There’s more to just creating a web store; you must promote it too. Social media networks are an excellent platform to spread news and advertise your products. Adding customer reviews and encouraging them to leave feedback on your website can also boost your brand, engage new visitors and retain customers.
- Lack of SEO Strategy
Your website needs to be well-designed and professional, but it also needs to rank high on search engines. The higher it ranks, the more likely people will discover your site. Good SEO is crucial for your website. SEO is not only about using the right choice of keywords and phrases, but also utilising relevant content.
- Overusing Pop-Ups
Ads can be a useful approach. A study reveals that more than 55% of website visitors abandon it within the first minute so you only have a few seconds to persuade the visitor and capture his interest. Pop-up advertising is eye-catching and incredibly effective at attracting the user’s attention but a word of caution, don’t go overboard. Pop-ups can be annoying and often overload the user, causing him to abandon the page sooner than he intended.
Wrapping Up
It is clear that there are a number of key points to avoid when it comes to eCommerce. Being aware of these mistakes and steering clear of them, can help improve your website ranking and create an online shopping experience that is comprehensive and convenient for tech-savvy consumers.
Prioritise making an eCommerce store that is easy to navigate, has accurate product information and enticing visuals. Making simple errors can be costly in the eCommerce industry; avoid making these mistakes if you want to improve your website traffic and expand your business globally.
Have you made any of the mistakes discussed in this post? If so, it’s never too late to work on improvements and avoid these errors with the help of the experts. At Chilliapple, our developers work towards ensuring your business thrives in today’s increasingly competitive online market.
