Content Marketing Tips for Law Firm

content marketing for law firms

This post was most recently updated on February 7th, 2022

“Content marketing is rapidly becoming the top method for gaining traffic and drawing new business to your firm. Content Marketing Institute conducted a survey that revealed, “More than half (55%) of companies already have a content marketing strategy in place for 2014.” If you are not one of them, it’s time to catch up! Here are some expert tips on building up, creating and implementing a successful content marketing plan.

1. Make It One of Your Firm’s Top Priorities

If you want to build a sustainable online presence that will bring in new business, then your firm needs to make it one of the top priorities on your list. More than anything else, this means allocating resources to it. Utilize a particular duration for legal content writing and marketing it. If necessary, hire an individual or firm to handle your online marketing efforts so that you can be sure they get done right.

2. Integrate Your Content Plan With Other Marketing Efforts

If you just go after traffic with nothing to keep these new customers engaged, they will likely forget about your firm as soon as they leave your site. That is why you want to make sure that the content marketing efforts are integrated with other initiatives on your part. For example, offer incentives for new visitors who fill out lead forms or contact you about an inquiry. Make the promotion of this material a piece of your marketing strategy.

3. Make Sure It Meets Your Target Audience’s Needs

It all starts with the needs of your target audience and what they want most from a firm like yours. You should have a good idea about what these individuals are looking for at this point, so think about how you can provide it. Make sure you know what questions they have and how your content can answer them.

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4. Create a Variety of Content

There are several types of content that you should be creating, including blog posts, videos, infographics and podcasts, to name a few. Vary the length of your material from short 200 word posts to longer 2,000+ word articles. To reach the broadest audience, offer these in a variety of formats.

5. Show How Your Business Relates to Others

One marketing method that your firm can utilise is by introducing yourself as an expert in the relevant field. There are many ways you can do this, from guest posting on relevant blogs to conducting webinars or interviews. You can also link to other relevant content in your posts or signature lines in your emails.

6. Monitor Your Content’s Performance Regularly

It is important to keep track of how much traffic your material brings in, as well as the kinds of users who visit it. If you notice that a particular piece is garnering attention, don’t hesitate to build on this for future content. If you are not getting good results from one type of material, think about how you can change it up or eliminate it altogether.

7. Make It Mobile Friendly

According to Google, “more than half (61%) of consumers said they would not recommend a business with a poorly designed mobile site.” Your firm’s content must be optimised for mobile users, so adjust your design to fit these individuals. You can check out Google’s list of steps to take to make your website better suited for the small screens of smartphones and tablets. A good rule of thumb is designing like someone is watching you.

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8. Promote Your Content Regularly

Once the content is created, you need to promote or advertise it to make it victorious. Use trendy social media channels including Twitter, Linkedin, Facebook, etc. to spread the news about your content. You should also experiment with paid advertisements on these platforms or others such as LinkedIn that might appeal to your target audience.

9. Build an Email List

One of the most efficient methods for reaching your current and potential consumers is through email. You can develop a dedicated email list that you use to send content updates, such as when blog posts go live or directly promote new material in messages. Make sure to establish sign-up forms early on.


As you can see, there are many steps you need to take to make your content marketing plan successful. Take the time to map out your strategy and make sure it meets all of these criteria for your business. We wish you the best of luck! Article via. Solicitors Marketing.

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