One of the most widely used marking tools in any firm’s tool belt is the newsletter. By promoting changes, new products, and informational pieces, you can reach out and touch the audience with a broad swath of information that is pertinent to growing the business.
The question you might ask though is how do I craft the perfect newsletter? The goal of any good newsletter is to engage the reader while informing them of all of the great things your business or organization is doing.
Read along as we guide you through five of the most essential tips and tricks to putting together a perfect newsletter!
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Partner with an Email Marketing Firm
This one might be considering cheating, but it can be worth its weight in gold. Partnering with experts like the Klaviyo Email Marketing Agency can help you take your email marketing and newsletters to the next level.
They will be able to craft your newsletter in a way that is not only engaging, but also provides results in the form of sales, which is what any business is looking for.
In addition to being experts on the subject matter, they can also free up bandwidth of your team, allowing you and your people to spend less time crafting newsletters and ad copy and working on projects that can scale the business.
They’ll be able to deliver great, easy-to-read personalized content directly to the people who are interested in your products or services. This is truly a game changer when it comes to online marketing.
Consider bringing in the experts if you truly want to set your content apart from the competition.
Choose a Relevant Theme
If you’ve decided to keep your marketing content in house, the first tip to creating relevant and meaningful newsletters is to come up and stick with a relevant theme for each newsletter.
This theme should vary throughout the months and perhaps have some semblance of seasonality to it. This means in the spring, your letter should be relevant to readers thinking about summer plans and in the fall, readers should be looking forward to the holiday season.
This allows you to carefully choose your content and drill down the best calls to action for whatever it is you’re featuring in the body of your newsletter.
A newsletter that is all over the place will tend to have less reader engagement, and in turn some will not even open it if the content is not what they’re looking for.
KISS: Keep It Simple Stupid
You might have heard this principle used throughout your lifetime as a mantra to not overthink things and keeping things simple for the best success.
The truth is that the same principle should be applied when crafting an effective email newsletter. People tend to spend as little time as they possibly can filtering through their inbox each day to weed it down to only the most relevant information to them.
A gawdy email that is hard to read and cumbersome to navigate will almost assuredly result in far lower engagement than a clean, catchy, easy to read newsletter that highlights the main points of what you’re trying to get across to the audience.
Headlines should be catchy, brief, and engaging. In addition to this it’s important that the content is straightforward and easy to read in nature. Making the content simple to read is what makes a good newsletter effective.
Include Variety and Content Not Found Elsewhere
One of the keys to getting your audience to engage with your newsletter is to give them content they aren’t going to find anywhere else.
This means that you’ll want to include things they might not find on the website or digging through your blogs on a daily basis. Include testimonials or other user generated content to give credence to your product or service.
Perhaps include pictures of successful use of your products. Something that will engage the reader and allow them to see for themselves the claims you’re making aren’t just good ad copy.
The biggest thing you do not want to do is highlight the same things week after week or month after month. This is a quick and fast way to get readers to click the unsubscribe button.
Try to put some thought and effort into each newsletter and highlight new and exciting things going on around your world. Engage them with new content each edition and you’ll be on your way to more conversions via your newsletter.
Conclusion
A good newsletter isn’t rocket science. If you keep it simple and engaging, you’re going to get the desired results. If you’re not interested in putting the time and effort into effective email marketing, we urge you to hire a third party who can help you grow this part of your business.
